As you explore deeper into connecting your company to online marketplace platforms, you’ll certainly come across a number of digital tools that are critical to establishing your online presence.
Product photography is a cornerstone to attracting customers in the fast-paced nature of eCommerce. It is a major task that sets your product apart from your competitors. It isn’t just about showcasing your product. It should be a well-thought-out image consisting of perfect negative to positive spacing to show the product correctly in a clean manner.
For such a task, it can sometimes cost a fortune of time, energy, and money to get the best possible images of the products within the guidelines. However, there are many key aspects that you can tweak to make it easier on your pockets without losing the quality of the same.
Below, we’ll share a few pointers to get an affordable product photography process.
With millions of sellers trying to make their place in the world of eCommerce, the ones that stand out are almost always the ones who know how to display the quality of their products in a professional way. Each virtual selling platform has its own sets of guidelines that must be followed to post the images of the product. You can imitate a professional product photography setup while keeping it budget-friendly. To do so, start with fulfilling the basic requirements. That is – A camera, background, and lighting. All of which can be easily made affordable with DIY execution of the same. Let’s see how -
There is a good quality camera for every range, pick your budget and get it. If that is not possible, remember you live in the 21st century, where our smartphones are no less than DSLR cameras. With the right setup, even a smartphone can help you click high-quality product images. Although point and shoot cameras do a good job, the built-in lenses you get pre-installed will not do a good job when you want to photograph products.
If you are going to make it as a product photographer, it is important that you don’t let your camera limit you. You really need to have a range of lenses available when you want to call yourself a product photographer.
Most smartphones now come with in-built settings and features to click the type of picture you want. Just try different angles at first to get a crux of the perfect angle for your product. Any camera with a decent amount of megapixels can give you wonderful results.
Now, for the background of the product photographs, most platform guidelines tell you to stick to plain neat background colors such as white, which are easily available at super cheap prices. Just use a white chart paper set-up. We can use double-sided tapes to fix the paper against a wall to keep it balanced in an L shape. Not only does that keep the focus on the product, but it also makes it easier to edit the final images.
Lastly, the budget lightning. The lighting of a product matters more than you think it does. Any experienced photographer can go to lengths to make everyone understand what difference a perfect light coming from a perfect angle makes when clicking a picture. Literally, try clicking your own images from different angles and lighting to observe the difference. There are also many affordable lightning equipment available online such as ring lights, tripods, and stands.
You can also use the good ol’ affordable technique of using a foam board to bounce off the light to make it less harsh. The lightning on the product matters as each product photograph should resemble its original color to an extent. With so many options and alternatives available for every product, it’s important you show images that are not heavily edited to look different from the product itself.
The final step to your affordable product photography goal - editing the images. Different software and apps have their own advantages, and you can incorporate them differently depending on your sales strategy and target customer groups.
After you’ve finished shooting, think about how you’d like to edit your footage. It’s a smart idea to do it yourself if you have editing abilities, especially if you don’t have a lot of photographs to process.
Editing apps allow you to fix minor issues like blemishes and color corrections. You can remove minor imperfections like dust, make the colors more vibrant, and adjust the photo’s cropping how you like it. Meanwhile, other advanced software such as adobe lightroom and adobe photoshop can be highly useful too. To make it even more budget-friendly and easy to execute, you can simply use applications such as DoMyShoot that do the editing of your images in a time-sensitive manner and with the highest quality of services.
The only way to differentiate yourself from other merchants is to use high-quality product pictures. When photographing products, it is critical to ensure that all requirements are met. Focus on optimizing your high-quality images of the products to make them look professionally clicked for the internet marketplace. It’s one of the most important aspects of distinguishing your product from the competition.
And as it turns out, it is not impossible to click affordable and budgeted product photographs. Just a little hard work can give you the required results.
It plays a key role in attracting a higher number of customers to your eCommerce store. To go from just increasing clicks to expanding your sales and conversion rate.
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