Have you ever purchased something from Amazon that had blurry or no pictures? Most of us will answer no to that! This is because, as consumers, we like making informed purchasing decisions. Similarly, when selling your product to a person miles away from you, the only way to show what your product will look like in person is through images. Due to this, product photography and maintaining the Amazon image requirements have become one of the most critical elements for selling on Amazon.
With an excellent opportunity of expanding your business worldwide comes the responsibility of keeping up with the great competition. Hence, it is vital to make YOUR product stand out, deliver only the best to your consumers, and drive in more sales through the power of images. Let’s dive deeper into understanding how you can optimize your product's image as per the amazon product image requirements and stand out from the rest of your competition.
When a potential consumer visits Amazon to search for a product, one of the first things they will look at is your product's image. Your product image will either drive your sales up or down the valley.
A consumer will most likely skip looking at a product with no image. Similarly, a product with an attractive photo that clearly communicates its benefits to the consumer will increase conversion.
Product photography is different from other photography styles. Product photography is the art of capturing images in a way that communicates to your audience why they should be buying your product.
This type of photography is focused on bringing out the features and benefits of your product while maintaining an attractive appeal.
The goal of product photography should be to inform and convince your potential customers. Your image should speak about the quality and usability of your product, without your potential consumers having to second guess.
The kind of images you get to upload to amazon depends upon your product type. The photos you choose will ultimately affect your consumer's buying decisions. Following is a list of four different image types.
The main image of your product is the first image that your customers will see on the product detail page. This will determine if the consumer will click further to learn more about your product or if they will continue scrolling. Make them stop, stare, and want to know more.
Source: Created on DoMyShoot
Secondary images are images that come after the main image. Depending on your product, you will get several slots to fill up. Here you can add photographs from different angles of your product, packaging, etc. Take good pictures of your product to show your potential customers what your product would look like after they purchase it.
Source: Created on DoMyShoot
Images that showcase benefits highlight the product's best features and tell users why YOUR product is the best.
Give your potential consumers a taste of how they will feel when using your product. Lifestyle images are images of your product in use. This could be someone using your product or before - after using your product. This helps potential buyers imagine what using your product would feel like.
Source: Created on DoMyShoot
Before you upload your product's image on Amazon, here are a few technical aspects of things for you to consider so that you are on the right track.
While scrolling on Amazon, you may have noticed that most images have a relatively uniform design. That is because Amazon is pretty strict about the type and size of images on the site.
The images should be 1,600 pixels or larger on the longest side to enable the zoom function on the website. The zoom feature has proven to enhance sales. The image must not exceed 10,000 pixels on the longest side.
There are standardized rules to follow for your amazon main image requirements before uploading an image. They are as follows.
There are different design requirements for the main image and particular requirements for the alternative pictures that the users can scroll through on Amazon's listings page.
2000 by 2000 pixels is the best photo size for your amazon product image size, forming an aspect ratio of 1:1.
So now that you have a handy guideline on how to go about your amazon product photoshoot, this is your product's time to shine! Standing apart from your competitors is essential, but that process shouldn't be a task for you. DoMyShoot app helps you get Amazon images and automatically create an adaption of product images. Hence, they meet the amazon product photography guidelines without you having to worry about getting the 'right' product image other than selling your product.
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