As online business owners, your product photos are one of the most critical factors in determining sales. Simple tweaks and edits to your image can skyrocket your eCommerce sales. Gone are the days when photo editing demanded a hefty budget or hours and hours to edit the photo. A product photography app requires little or no investment on your end, and can transform your product photos into a money-making machine. Hence, choosing the best photo editing app for e-commerce with all your photography and editing requirements under one roof is essential.
To help you choose a good photo editing app, we will dive into various e-commerce image editing apps’ features, pros, and cons. But before that, let’s understand why investing in image editing is worth your time, effort, and money.
Photo editing apps are tools that help you create and edit professional-looking, high-quality images for eCommerce websites. These apps are often used to enhance and optimize product images as well as promotional images for online retail purposes. There are a plethora of competent and feature-rich eCommerce product photo editing tools out there that can help online businesses create engaging, quality images.
As humans, we are visual beings. Take a moment and think about this. When you, as a consumer, go looking for a product on a shopping site, would you prefer to buy a product that has dull, blurry images? Or would you purchase a product where the photos clearly show the product’s features?
Excellent product images are the determining factor in whether your product will make a sale or not. According to Meero, 21.8% of the total world population are online shoppers. That’s more than 370 million people out of 1.66 billion people. According to Justuno, 93% of consumers consider visual content one of the primary components before purchasing.
Another important thing about us as human beings is that we love to relate things to ourselves. Hence, how your product photo makes your customer feel is very important. Spending time on the angles, lighting, editing, and crafting the story behind your product image may seem like a trivial task. Still, in the end, you will be glad you did it. The designers at ASOS, one of the leading eCommerce fashion brands, did an excellent job hacking their consumers’ buying decisions. Now, let’s dive deeper into the different product photo editor apps without further ado.
Below are the 7 best product photo editor apps for selling your products on an eCommerce website -
Dresma is a highly capable eCommerce photo editing tool that provides an array of AI-enabled tools that let you create product images with highly professional quality. The Gen AI solutions offered by the app make the process easier for users who lack expertise in photo editing and can help in creating results that are sharp and of high quality, with minimal time and effort being needed.
Features like the White background creator can help businesses create clean and crisp white backgrounds for product images. Creators can also use the background color changer to set custom colors for the products to create product images that align with the brand's theme.
Brands can also leverage the AI-based background remover to create high-quality transparent backgrounds for even the most complicated images. For more contextual visuals of products, Dresma offers an AI-powered background generator that can help create realistic product images with different backgrounds.
Another key feature of Dresma is the image resizer which allows users to adapt the photos into different dimensions and formats to fit different needs, without having to compromise on image quality.
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Adobe Photoshop is a robust image editing software with advanced tools for selection, masking, and retouching. Its versatile layers system allows non-destructive editing, while filters and adjustments offer creative control over colors and tones. Photoshop supports various file formats and integrates seamlessly with other Adobe Creative Cloud apps. Features like Content-Aware Fill and Smart Objects enhance productivity, making it a comprehensive solution for professional graphic design and photo manipulation.
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GIMP is an open-source image manipulation software allowing businesses, graphic designers, scientists, illustrators, and photographers to edit and retouch images, design icons, create free-hand artworks, and convert files into various formats. They support features like APIs, asset storage, and search capability.
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For editing minute details, Pixlr can be your go-to option. Pixlr is well-suited for e-commerce brands. It is simple, quick, and great for quick retouches. Some key features include drag-and-drop functionality, content sharing, and pre-built templates
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Canva has a free and paid version. Canva’s UI is simple and easy for a non-tech person to understand. Its free version has many features. Although, if you want to remove the background of your image and use more professional-looking vectors, you will have to get the paid package. Some of its key features include drag & drop functionalities, library of elements and templates and collaborative tools for teams.
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Crello or Vista Create is praised for all its video and image editing features. Crello provides a wide variety of different templates to opt from. If you are not satisfied with the fonts already available on Crello, you can upload your own to the app.
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VSCO has created a community of creators like no other product photo app. Its free version allows you to edit photos. While the paid version will enable you to edit both photos and videos. Unlike the other apps, VSCO focuses on the minute details of photo editing to give your photograph a completely different look and feel.
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One of the outstanding features of Snapseed is the tools section. There are 28 different tools to choose from when editing your image. This product photo editor app includes tuning your image, cropping, adjusting curves, tonal contrast, drama, HDR scape, vintage, adding text, frames, lens blur, etc.
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The best photo editing tools for eCommerce will come with a lot of benefits that can positively impact your eCommerce efforts:
With tools that allow creators to adjust brightness, contrast, color balance and more, photo editing apps can help them create accurate, high-quality images that best represent the product. Most photo editing tools also let you upscale and enhance image resolution, thus ensuring every detail is visible in the photos.
The batch editing features that are provided by most photo editing apps can enable users to apply the same edits on multiple product images, thus ensuring uniform lighting, color and style across the product catalog. Also, the use of filters and templates can ensure that all the product images are of the same format, thus enhancing the brand image and giving the customers a consistent shopping experience.
Product picture editing tools are capable of performing tasks like background removal and color correction which can save a lot of time in preparing the product images for listings. Also, through the use of these apps, businesses can easily edit photos without having to hire professional photographers or outsource, hence cutting costs.
Most photo editing apps for eCommerce offer tools for background removal and replacement, with which users can place products against clean and professional backgrounds where the product can be highlighted without distractions. In addition, these apps offer creative effects such as shadows, reflections, or text overlays, which help to make the product photos more visually appealing.
Many photo editing tools offer mobile editing capabilities that enable quick edits on the go. This makes managing and updating product images possible from anywhere. There are cloud-based apps as well that further enhance accessibility and streamline collaboration by providing easy access to photos from different devices.
Photo editing software and apps often include features that are tailored for social media, including different aspect ratios and export settings. This optimizes the image to be shared on platforms like Facebook and Instagram. Also, these apps can reduce image size without compromising on quality and convert images to the required formats of different eCommerce platforms.
High-quality images that are perfectly edited are likely to effectively attract the customer's attention while encouraging interactions like zooming or clicking on the next page. Professionally edited images also help in creating trust with the customers, which can the number of returns and increase overall customer satisfaction.
Some of the top tools for editing eCommerce photos allow businesses to add custom branding elements like logos or watermarks, into their product images. This helps brands to reinforce their brand identity and prevent unauthorized use. Good photo editing tools also enable businesses to create personalized product images that are tailored to different customer segments or promotional campaigns.
Modern photo editing tools for eCommerce enable businesses to produce multiple versions of the same product image and compare which of the versions is more effective in generating sales or sparking customer interest. Businesses can also make small changes more frequently based on feedback or shifts in trends so that the images of products are always relevant and effective.
Photo-editing apps today often boast very intuitive and user-friendly interfaces that can produce professional quality results and simplify the photo editing process for users who have no background or experience in photo editing. Many photo editing apps also offer tutorials, tips and round-the-clock support to help users quickly familiarize themselves with the platform and make the most out of it.
Here are some best practices we recommend following:
Opt for professional photo editing software such as Adobe Photoshop or user-friendly alternatives like Canva, ensuring you have the best camera app for product photography. These apps provide a robust set of tools for comprehensive edits.
Adjust the exposure, contrast, and saturation using the app for product photography. This step ensures a visually balanced image, accurately representing the product with vibrant colors and suitable lighting.
Employ tools like the magic wand or pen tool within your chosen app to remove distracting backgrounds. This not only provides a clean and focused presentation but also maximizes the capabilities of the best camera app for product photography.
Utilize the dodge and burn tools strategically to enhance specific details of the product. This technique, paired with the app, adds depth and draws attention to crucial features, making the product stand out.
Maintain a consistent visual style across all images using your chosen app. This establishes a cohesive and professional brand identity. Consistency in color, lighting, and overall presentation is crucial for a polished online store.
Before finalizing, review the edited images using your preferred photography app to meet your standards. Seek feedback if possible and save the images in web-friendly formats like JPEG or PNG. This step ensures the images are ready for online use while preserving their quality, emphasizing the importance of a reliable product photography app.
Now that we have read about some of the best e-commerce image editing apps available, it’s time to talk about how to choose the best photo editing app for your products keeping in mind your imagery requirements.
Editing a product image is only one of the many important aspects you need to look into. While all the apps mentioned above are excellent options to choose from, you need an app that will take care not only of one but all your editing needs in one place.On your e-commerce website, there is a high possibility that your audience’s first touchpoint will be your product image. Hence, pick an app that will cover all your editing needs.
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Choosing a product photography app will depend upon what kind of final images you want. Suppose you are single-handedly operating your product photoshoot. In that case, you can play around with the features and functions of the seven editing apps mentioned above and see what works best with your style and website requirements.
We have discussed some of the best product editing apps that can assist you with basic product photography editing. But it is also important to ensure that your product photography is optimized to align with your website and the marketplace.
Photo editing apps are highly capable and can help you achieve the professional touch you want in your imagery, but good results require a certain level of expertise and a lot of effort. This is where we recommend utilizing AI tools such as that provided with the DoMyShoot app.
Dresma’s DoMyShoot app comes with a lot of AI-enabled tools such as background removers, background creators, image resizers, and more that can greatly enhance the photo creation and editing process and improve your product images.
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