Cyber Monday is one of the most anticipated sale days where Amazon shoppers make it rain $$$ on their favorite products. As an Amazon seller, this blog will help you prep well for your Amazon Cyber Monday sale.
According to TechCrunch, in 2021, online shoppers had spent about $10.7 billion on Cyber Monday alone.
Although that was a $100 million drop compared to 2020, which was $10.8 billion, the numbers are too big to underestimate or go in unprepared this year.
This article will discuss 11 hot tips to help you buckle up for Amazon Cyber Monday sale in 2022.
But when should you really start preparing for the big day?
The best time to begin planning your Amazon Cyber Monday sale is either during September end or at the beginning of October.
Mark your calendar. In 2022, Cyber Monday falls on 28th November. Take two months in advance as a good sign to start planning your campaign.
To help you kill it at your Cyber Monday sales, the following are 11 points that will help give you a head start.
The following are 11 points to consider before prepping for the Amazon Cyber Monday sale in 2022.
As an Amazon Seller, data is your GOLD MINE! Learn from the data of your previous year's sale.
Data will help you understand -
You don't have to run the same campaign you previously ran, but you can use the data as a roadmap to where you should be headed.
Price your products wisely to stay in the competition.
Offering the best prices will help you get featured in Amazon's Merchant Status. This will immediately boost your visibility when a customer searches for your product on Amazon.
High shipping costs quickly turn off impulsive shoppers. You can choose not to include shipping costs and make up for the price with increased sales.
Sale days are busy days. To uncomplicate your workload, you can opt for this service by Amazon called Fulfillment By Amazon (FBA).
There is minimal cost involved here. However, Amazon takes care of pick-up, shipping, and delivery on your behalf.
You can hence focus on what matters to you the most - Sales.
FBA is a lot in demand by Amazon sellers. Hence, put your inventory in at the earliest.
You can also find services besides Amazon to help you manage your inventory.
Stocking up and managing your inventory well is the best way to prep for the Amazon Cyber Monday sale.
This can help you reduce losses and returns and increase profits.
Let's face it. Sale days are not going to be perfect.
It is always smart to be ready with a good system in place.
Even if the products trending last year may not be trending this year, your customer behavior will be the same.
Set up a system to handle inventory concerns, late orders, and customer complaints.
Your customer service should be a smooth process. Make sure your team is well-informed and well-trained in this area.
Big sale days need a bigger budget. However, worry not if your budget is limited.
Instead of using your promotional budget for other sale days, save that for Cyber Monday.
Small and medium businesses generate a higher conversion rate on Cyber Monday than on Black Friday.
Also, suppose it is not feasible right now to compete with the massive Black Friday discounts. In that case, it is wise to prioritize your advertising budget for Cyber Monday.
As an Amazon seller, the best way to make more sales while giving your customers value for money is through product bundling.
You can strategically combine a few of your products together.
Amazon assigns a unique UPC to your offer. This means shoppers can find your bundle in the catalog when searching for your product.
If you plan to have product bundles as a part of your Amazon Cyber Monday sale, read Amazon’s policy on product bundling to make the best out of it.
Strategize how you will spread the word about your product being on sale on Cyber Monday.
Which platforms are you going to announce this on?
Entice the audience on your email list about the big Cyber Monday discounts.
Always have a good marketing plan in place.
Amazon Cyber Monday sale is about staying on top of the competition.
Look out for your competitor's pricing strategy.
If your product costs way more than your competitor's, you need to figure out where you can cut costs.
Your goods should be competitively priced while offering a good profit margin.
Your customers should find your product when they are searching for it.
The best way to do that is by incorporating relevant SEO keywords in your title and product description.
If you want to learn about how Amazon's SEO works, read Amazon's SEO guidelines.
Amazon also has a team on board to assist you with the appropriate keywords you can use.
Have an eagle's view on your campaign and its performance. You can re-allocate your spending accordingly.
Monitoring your Amazon Cyber Monday Sale will help you plan for the holiday season and big sale days that are yet to come.
Be aggressive. Plan well. Prepare early.
You would always want to walk into a good-looking store, wouldn't you?
Your product image is the first thing your customers will see before they walk into your (online) store.
While your images must be Amazon compliant, ensure they are of high quality, have a relevant background, and look attractive.
Optimize your product description. Talk about how your product will add value to your customers.
Ask yourself how you can make your product stand out from your competitors.
Amazon Cyber Monday sale is one of the many big sale days on Amazon your customers are looking forward to.
The only way to emerge profitable from this day is by being prepared. As this article mentioned, plan for Cyber Monday at least 2 months in advance.
Focus on your product images as they help increase the click rate. DoMyShoot enables you to take and edit Amazon-compliant photos without any hassle.
DoMyShoot helps you edit bulk images at once and delivers high-quality images via email within 24 hours. Try DoMyShoot for free today!
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