Love is - finally - in the air, as Valentine’s season is approaching and as sellers, we know that you’re all ready to grab this opportunity to attract more customers in buying your products. The time has come for you to unpack those boxes and restock your inventory. Your products are all polished and new, but you also need to show those to your customers. So, take out your camera and click some mind-blowing product photos for you to upload on social media and eCommerce platforms to attract those people.
Whether your product is on Amazon, Instagram, or your own website, good product photos can be key to your online success. A lot of thought goes into clicking that one picture — setting up the right backgrounds, perfect aesthetics, the angles — that will lure your customers into buying your product, and still, a lot can go wrong. Amazon sellers and small-business owners (like you) tend to make a handful of mistakes in product listings because they lack the right tool stack, equipment, or creativity. Having worked with hundreds of such amazing sellers, we completely understand your pain. So, don’t worry, we’ve got you covered!
The holiday season is the biggest shopping period of the year and a crucial time to boost sales. Like Christmas and New Year, Valentine’s is a wonderful time to leverage sales making it important for you to put your best catalog forward.
Since Valentine’s season lasts for only about 1 month, it is extremely important to plan ahead. You can see that searches for “Valentine’s Day gifts” go up by 136% in January and another 1000% during February—but if you haven’t started planning yet, you are missing out on major opportunities. You’ll need to prepare and stay consistent in posting on social media. You’ll need to customize your product photos with theme-based backgrounds and upload those on Amazon to gain buyer’s attention.
Buyer’s attention can be gained in multiple ways — a few of which we’ll be mentioning here. Valentine’s Day is the celebration of love an individual feels – whether it’s for family, friends, pets, your partner, or for yourself. One needs to be specific about the context in which the product can be used, displayed, or gifted to allow impulse buying on the customer’s behalf. Contextual display of your product images during Valentine’s season proves advantageous due to the season being limited and boosting those last-minute sales. It’s a great way to build a brand identity and a strong foundation on eCommerce platforms like Amazon.
Before we get started with understanding the tips on product photography for Valentine’s Day, you need to set basic criteria for your product photos. While you upload multiple images of the same product, you need to decide the perfect angles to cover your products as well as the type of photo - contextual and white backgrounds, and also the dimensions for the platform you are listing on.
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As they say, Valentine’s day is the day of red roses. If you’re designing backgrounds, make sure that the color palette you use is aligned with the product colors. Use the red and pink color palettes, with hints of white and black, whenever needed. Shimmery red backgrounds, pink walls with red and white hearts, and blood-red or jet-black carpets are some examples.
Add one picture with a white background to all your products when you upload images of them. The white background helps make the product features more prominent. It ensures the product’s finish, emphasizes clarity, removes visual obstacles and clutter, and allows the buyer to view the product aesthetically.
If your products are predominantly made up of one color (e.g., if they’re all in white), you can slightly modify this tone so as to distinguish between them when shoppers scroll down their mobile device screens while on Amazon App.
Note: Make sure that one of your white background images includes dimensions to understand the different product features.
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Online shoppers are used to being able to see products before buying them, especially if it is a gift. They rely on the images in listings (or wherever else they appear) when making a purchase decision. To put it simply, you must provide high-quality images of your products if you want to take full advantage of the opportunities that eCommerce platforms like Amazon provide.
To click those high-quality images you’ll need a high-resolution camera which is expensive. You can hire studios or professionals to do it for you, but it might exceed your budget. Take charge when it comes to setting up an entire studio for shooting at home or at your warehouse. Why? Valentine’s is a busy season for studios as well. Imagine dealing with last-minute deliveries or worse, delayed deliverables of images and handling logistics when you’ve hundreds of orders left to pack and dispatch.
Therefore, don’t rely on studios. Instead, set up a small and simple studio with a basic camera or smartphone, a ring light, and a tripod stand. Images should look crisp, clear, and detailed—not blurry. Let natural light illuminate the subject naturally to avoid harsh shadows that may be caught by accident. You can also use AI-powered product photography apps like DoMyShoot which remove the heavy lifting of a DIY shoot.
Still not sure what to do? Install - DoMyShoot
To help you take control, DoMyShoot comes with in-app guides that allow the user to take the best-quality product photos even with zero experience. It is an all-in-one product photography application for sellers like you who want to flourish and take full control of their business. Considering the seasonal load and time sensitivity, the app is designed in a way that lets you click pro-quality product photos within minutes and customize them to your requirements.
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As we’ve already established in the previous point, people tend to trust products more when they can see them. So, images become an important part of the selling process—especially if you are trying to distinguish your product from others on a seller’s page. Add multiple images from different angles so that people can get a better sense of what your Valentine’s day gift looks like and how it will make your customers feel.
The main image appears on the product page whenever your item is searched for. Make sure that it contains an upright view of the product being sold—not its backside. The rest of the images should be closely cropped so that no significant details are left out. If your product is shiny, don’t use flash.
Pro-tip: Use the in-app features of marketplace integrations on DoMyShoot to click the right angles.
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Before taking photos of your product, you should make sure the lighting is right so that your product looks as natural and attractive as possible. If it’s too dark, people may not be able to see all its features; if it’s overexposed (too light)–well…you know what that leads to!
If you decide to do your own photography, get yourself a ring light for a photography lighting kit on Amazon. It typically comes with several lights and a lightbox (which is great if you’re shooting in low-light situations) which allows you to change the lighting according to different angles.
In order to appeal to consumers, it’s important that they visualize themselves using your product. Action shots and lifestyle will help customers imagine how versatile your product is and what situations they can use it in. One way to do this is by lifestyle imagery. Humans tend to be drawn toward other humans and are more likely to become target customers.
For eg: If your product is an earring, it will be best to show it on a model to set the context of how the earring looks in real life. Your customer is more likely to identify with it in a lifestyle image and be drawn to buying it as a gift for a loved one.
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The other way is by doing theme-based photography, which can be done by using props in product photography. Nobody can deny that Valentine’s day is the day of chocolates, teddies, red roses, and hearts. Use these props in your background to add a romantic touch to your photos. Try something with red and pink ribbons, strawberries, or champagne to put your customer in the Valentine’s Day mood.
You can also add message templates for ‘self-love’ or ‘Happy Valentine’s Day. If your template/image says, “Be your own reason to smile” and it catches someone’s eye who isn’t in a relationship on Valentine’s Day—even though they have no intention of buying anything that day—then the chances are high that this person loves themselves. This can encourage shoppers to treat themselves and buy something for their own enjoyment, making them feel good about themselves. This will make customers more likely than usual to spend money with you.
You can either use these templates and click them to add along with your product images or use them for branding on your Instagram.
If all this seems like too much work, just check out DoMyShoot’s library of contextual valentines background templates for every product category. You’ll be amazed by the options available.
The library of backgrounds consists of more than 5000 options that you can use for any platform. They’re tried, used, and loved by sellers across the globe.
Search engines today, work on an algorithm and search engine optimization (SEO) plays a huge role in your ranking. The content, along with the photos, needs to be search engine optimized. While listing your product on Amazon, Instagram, or your website, use the most relevant keywords mentioning the occasion (Valentine’s Day Gift), product name, brand name, and size (if applicable). Do not use words like “Perfect gift” on Amazon; you might end up getting your account blocked. You can use them on Instagram though.
For example, the product is: Promise Necklace
“Promise Gift For Him | Valentine’s Day Gift | Cuban Link Chain for Boyfriend, Husband - Dark Necklace with Message Card”
Your image needs to be optimized as well. Use alt text with all your product photos and write a caption wherever necessary. Make sure that your image dimensions are correct and in sync with the platform’s requirements. Reduce the file size for faster loading.
With DoMyShoot, you don’t have to worry about such things. Its adaption feature lets you click the photos in the right size and dimension for the required platform.
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Roses are red, violets are blue…
You’re facing a difficulty,
So, we’re here for you!
We understand the last-minute hassle and the pain points the sellers go through. Therefore, DoMyShoot is here to shoot away all your problems and simplify product photography.
DoMyShoot is an AI-powered mobile application that creates high-converting product photos, on a scale, in a fast and simple manner. It’s an easy-to-use, all-in-one app for all amazon and small and medium business owners.
We’ve around 5000+ backgrounds and have been trusted by more than 10,000 brands across the globe. On average, brands that have used DoMyShoot App have seen a 40% increase in engagement rate and have saved 75% of photoshoot costs. We’re not saying it, our customers are – check out our customer stories!
DoMyShoot has a lot of in-built features such as:
We also have a lot of blogs on how you can use DoMyShoot to your best advantage.
If you still doubt it, check the examples on our homepage.
Need inspiration? Here is a list of Instagram accounts that you can check out for the perfect product photos:
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