The 2024 Holiday season sale is right around the corner! Now is an excellent time to prep your online clothing store for a long holiday season.
Today, we discuss how to prepare your online shopping store to get more traffic (and wallets!) to your eCommerce website.
But before we do that, let’s peek into the apparel sales scenario in the eCommerce space from the previous year.
Before we dive into understanding how to prepare online shopping stores this holiday season, let us go back in time and understand how apparel sales performed last year.
These stats show the scope of online shopping during the holiday season and the demand for apparel during this time.
Therefore, it’s evident that the competition is tough, with all the online shopping stores competing for the same customers. That is why you need to ensure your online clothing store stands out from your competitors.
Let’s dive deep into understanding how to prepare your clothing shop online for this holiday season.
Here are 7 tips to keep in mind when prepping your online clothing store for the holiday season 2021 -
Brick-and-mortar stores go big on their decoration during the holiday season. The holiday spirit is such!
Similarly, don’t hold back when decorating your online store.
This doesn’t mean you must make everything on your website flashy or extreme. Keeping the layout of your website the same, you can revise your website content a bit and make it upbeat for the holiday season.
Shoppers respond better to products that are being tied with recent events, thus increasing sales. Tell your customers how your product will add to their joy this holiday season.
Let your online store’s content and copy revolve around the most prominent Holiday sale days like Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year.
J.Crew is a perfect example of a website deco for the holiday season.
Created On DoMyShoot
J.Crew harnessed the already white-colored background website and made it look a little more… Christmassy!
They rather worked on -
Are you wondering where to get your holiday-themed backgrounds for your product images? Create images for your online shopping store using DoMyShoot’s holiday-themed backgrounds.
Once you have given your online store the holiday look and feel, ensure your website is optimized for the sales to kick in.
The following are two factors to keep in mind -
Optimizing your product’s headline and description with relevant keywords will help increase your product’s reach on search engines, get your product in front of targeted customers, and increase your return on investment.
Highlight your significant discounts on products on the homepage of your online clothing store. You can also run a campaign on products that have significant discounts this holiday season.
We are not new to how creative Amazon’s team gets on significant sale days. Below is an example of a campaign Amazon ran one Christmas. For 12 days, Amazon released deals on products like toys and games, entertainment and media, home appliances, and more.
Created On DoMyShoot
This campaign made visitors return to Amazon’s site every day for twelve days (at least).
Further on, Amazon named this campaign ‘12 Days of Deals’ in reference to the song ‘12 Days of Christmas’.
If your hero product’s image is the same as last year and the year before, it is time you do some updating.
Created On DoMyShoot
Updating your visual elements have several benefits, such as -
Wondering the best place to find out what product photographs are trending in your niche? Go to your competitor’s website. Your competitions target the same audience as you.
Keeping an eye on your competitors will help you understand what’s working for your competitors.
And when we say ‘copy,’ we do not mean literally.
You don’t have to copy your competitor’s exact product images. But take inspiration. Your competitor’s campaigns and product images are freely available to you for scrutiny.
Source: Pexels
Keep an eye on the kind of images your competitors are using. Keep an eye out on things like -
Every product has a unique selling proposition. Yours does too. Highlight your product’s unique selling proposition in one image.
Many times, customers don’t like to read through the product description. An image highlighting the product’s features, usability, and material quality can help customers decide if they want to purchase your product.
Take close-up shots of your apparel to focus on the unique details. See how the House of Masaba has done this.
Created On DoMyShoot
One group of people who have the most amount of impact on the audience on social platforms is influencers. According to Fortunly, 23% of Christmas shoppers in the US rely on social media for making decisions.
People follow influencers whose brands and stories they resonate with. Collaborating with ‘right’ influencers can help authenticate your message to your target audience.
Source: Unsplash
You can further offer your target audience a discount code if they purchase your apparel product through a particular influencer. This will help you track where your audience is coming from.
You’ve had holiday sales kicking through the roof by simply having a website for your online shopping store.
Imagine what more you can do when you harness social commerce’s power!
Thanks to the evolution of Facebook, Instagram, WhatsApp, Snapchat, and the 100 different social media applications that have come into the picture to create social commerce, you can now sell your products and merchandise on these platforms.
If you are still skeptical about choosing to sell your products through social commerce, check out these stats!
According to Salesforce (2019), 20% of holiday shoppers get their shopping inspiration from Instagram, and 37% of Gen Zers prefer to use Instagram for holiday shopping inspiration.
Created On DoMyShoot
What’s more? There are more than a billion active users on Instagram, out of which Instagram reported having about 33 million Gen Z users (born during 1997 - 2012), according to Statista.
You must reach your target audience and attract them to your product. And having killer product images is the way to do that.
Applications like DoMyShoot help you create high-quality holiday-themed product images for social media platforms.
Prepping up your website for the holiday season sale can be both tedious and exciting. Take these seven tips and ramp up your online clothing store for more sales this season (cha-ching!)
Create high-quality product photographs for your website and social commerce store using DoMyShoot. DoMyShoot has 1000+ lifestyle background images to make your product image stand out from the competition.
Create holiday-themed product images that meet eCommerce standards effortlessly. Try DoMyShoot for free now!
.png)
.png)
.png)
