As shopping has moved online, product pictures have become an integral part of eCommerce strategies. They're the one element on the website that is focused on offering the look and feel of the product to consumers without physically interacting with it.
Around 75% of online shoppers rely on product photos before purchasing a product.
However, just as with other online trends, what appeals to consumers in product pictures, has been changing daily and brands are struggling to keep up.
So in this post, we decided to share the eCommerce photography trends we're noticing leading brands embrace.
Some of the major eCommerce photography trends for the year ahead include:
With generative AI improving at a staggering rate, it will be able to take on editing tasks of greater complexity. This will include AI-based color correction, background removal, image enhancement, and more.
With these innovations, high-quality product photography and editing will become much more accessible to marketers and eCommerce brands.
AI will also be able to assist creators in composing shots automatically, helping businesses find the best framing, angle, lighting, and more to ensure each product photo stands out.
Platforms like Dresma are already leading the way when it comes to AI-based photography. With solutions ranging from background generators, removers, image resizers, and more, the solution is helping brands embrace AI with an easy-to-use interface.
3D product images will be adopted by more eCommerce platforms by 2025, which will allow customers to use features like rotate and zoom, view items from different angles, and interact with products in more dynamic ways.
This can help brands deliver an enhanced shopping experience making it more immersive and engaging.
Furthermore, Augmented Reality will become a standard, becoming widely integrated by eCommerce brands to let customers use their devices to visualize products in the real world.
For example, clothing brands will be able to let customers try on clothes virtually or furniture buyers will be able to place furniture in their homes, helping in their purchase decision.
Macro Photography is becoming a staple in product photography. As customers are starting to prefer more up-close details of the products they are about to buy, close-up shots that offer a perceptible visual experience and capture the products' texture, minute details, material, etc. will become more popular.
Following this trend, high-resolution images will also become prominent to offer customers a view of the smallest features and details in the product accurately.
Using solutions like Dresma to add white backgrounds can help create the visual contrast that is needed to make the details in the product stand out.
Aligning with the positively growing environmental consciousness in consumers, there will be an eCommerce product image trend of using eco-friendly and sustainable backgrounds. This will include the use of recycled materials, natural settings, or white backgrounds instead of artificially built settings.
Organic styling has the potential to be the most preferred way of approaching product photography, as more product photos will start minimizing post-processing and focus on using natural lighting to create natural and eco-conscious images.
Brands can use solutions like Dresma to generate thematic backgrounds in product pictures or enhance the lighting to give them a more natural look and feel.
As personalization and tailored content become more and more important to customers, there will be a shift towards dynamic product images created and tailored to individual users with the help of AI. This will enable eCommerce platforms and brands to display products in settings and styles that match the preferences, interests, and behaviors of each customer.
Customers might also have the option to customize how they prefer to view products, as brands will be able to provide selections of different lighting, backgrounds, model types, etc. to suit their preferences and provide product representations in different contexts.
Dresma’s Gen AI-based backgrounds generator can become extremely effective in contextualizing products in different settings and creating studio-quality images in a very short time.
We can further predict a trend of brands consciously making an effort to provide more dynamic ways of representing products that go beyond conventional photographs.
Cinemagraphs or hybrid still images with minor, repeated subtle motions that form a video clip, will become even more popular. These hybrid images will be able to effectively draw attention to the product and its different features in more dynamic ways that can appeal to the viewers.
Short, looped videos that accurately present the product and highlight the features of the product or showcase the product in action will also be on the rise. These videos will accompany traditional product photos to offer shoppers an engaging experience and a more comprehensive look into products.
AI-enabled tools like Dresma can be increasingly relevant for brands aiming to create such immersive and dynamic experiences by making editing and enhancing easier.
With the help of AI and improved and accessible internet connectivity, remote photography services in which companies share their items with professional studios for high-quality photos, will become more widely available.
With this eCommerce photography innovation, brands will save time and streamline the process at a wider scale. Furthermore, as digital styling tools and virtual modeling become more prevalent, marketers will be able to seamlessly create product photos fully online, cutting costs and increasing creative options.
This move towards virtual solutions can provide eCommerce brands and content creators more flexibility and will provide new opportunities for innovative product representations.
Tools like Dresma that come with AI-enabled shadow generators will help businesses edit, modify, and contextualize photos taken in remote settings with ease without sacrificing authenticity in the process.
Rather than having singular representations, product photography will increasingly showcase diverse models representing various genders, ethnicities, body types, and ages, which will better reflect the diversity in the range of customers.
Additionally, eCommerce brands will start to tailor their product imagery in a way that resonates perfectly with diverse cultures and regions through the use of local models and settings, which will enhance their connection with global audiences.
This approach not only makes it possible to embrace diversity but also makes the marketing materials culturally relevant and appealing to a broader audience.
Without the need for actual prototypes, artificial intelligence will transform the process of creating product images by producing incredibly realistic representations.
This can go beyond product photos and provide brands with the capability to test various designs more quickly, enabling them to launch products more quickly and improve the effectiveness of A/B testing.
Additionally, a variety of creative styles or branding aesthetics can be applied to the photo creation process with AI, thanks to deep learning algorithms, providing a vast range of visual themes.
Reshooting products will no longer be necessary with this strategy, allowing more freedom and inventiveness for businesses in their marketing campaigns. Tools like the AI-powered batch editor provided by Dresma can further revolutionize the creation and editing of product images in bulk for eCommerce businesses.
With the increase in options, customers need more than just plain photos to trust what they are purchasing. As businesses and customers start prioritizing ethical practices and products, there will be more of a focus on authentic photographic representations that align with customer demands for transparency where products are showcased accurately.
Brands will also increasingly showcase the behind-the-scenes product photography process to reveal plainly how the images are shot, thus building trust with customers.
All these trends and innovations that we will be seeing in 2025 are largely focused on enhancing the buyer’s experience through product photography.
To prepare and effectively catch up with the advancements, innovations, and trends in product photography, the best strategy is to start leveraging capable AI tools like Dresma.
From white background images, and lifestyle shots to infographics and more, Dresma helps you create conversion-worthy eCommerce content with ease.
Get ahead of eCommerce product photography trends with Dresma.
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