Amazon Product Photography

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When a potential consumer visits Amazon to search for a product, one of the first things they will look at is your product's image. Your product image will either drive your sales up or down the valley.A consumer will most likely skip looking at a product with no image. Similarly, a product with an attractive photo that clearly communicates its benefits to the consumer will increase conversion. Amazon product photography is different from other photography styles. Product photography is the art of capturing images in a way that communicates to your audience why they should be buying your product.Amazon product photography is focused on bringing out the features and benefits of your product while maintaining an attractive appeal. The goal of high-quality product photography should be to inform and convince your potential customers. Your image should speak about the quality and usability of your product without your potential consumers having to second guess.Now that we have established that great product photography is key to your online success on Amazon let’s look at the guidelines for Amazon Product Photos.

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Guidelines for Amazon Product Photography

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Amazon has certain guidelines when it comes to the images that are uploaded on its site. It is crucial that before you even begin your product photography, you first read the Amazon image requirements. There are standardized rules to follow for your amazon main image requirements before uploading an image. They are as follows:

- The photograph must be professional. It can also be a cover art of the product being sold.
- Avoid using drawings or illustrations of the product.
- Your product's image needs to be in focus and should look professional.
- The product's color in the image should match the product's actual color.
- The image should be the front cover art for books, music, and video/DVD. It should fill 100% of the image frame. Jewel cases, promotional stickers, and cell phones are not allowed.
- Avoid keeping extra elements around your main product. Your product should be the main focus.
- Fill your product with 85% or more of the image frame, with limited whitespace in the background.
- Backgrounds must be pure white, RGB 255, 255, 255 on the color wheel.
- The entire product has to appear within the frame.
- Do not use unnecessary graphics or text on your image.
- The image should have smooth edges, as opposed to uneven edges.
- Get rid of watermarks on the images.
- Do not use pornographic or offensive materials.

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Types of Amazon images

The kind of images you get to upload to amazon depends upon your product category. The photos you choose will ultimately affect your consumer's buying decisions. Following is a list of four different image types that work well for your Amazon product listings as well as your A+ and Amazon storefront Imagery:

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1. Hero image/main image

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The main image of your product is the first image that your customers will see on the product detail page. This will determine if the consumer will click further to learn more about your product or if they will continue scrolling. Make them stop, stare, and want to know more. Explore the Guide to Amazon Product Listing Optimization and start with a captivating main image."

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2. Secondary image

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Secondary images are images that come after the main image. Depending on your product, you will get several slots to fill up different angles. Here you can add photographs from different angles of your product, packaging, etc. There are certain mandatory angles for each product category and it is a good idea to ensure you have these to keep your listings optimized. Take good pictures of your product to show your potential customers what your product would look like after they purchase it.

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3. Infographic image

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Images that showcase benefits highlight the product's best features and tell users why YOUR product is the best.

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4. Lifestyle image

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Give your potential consumers a sense of how they will feel when using your product. Lifestyle images are images of your product in use. This could be someone using your product or before - after using your product. This helps potential buyers imagine what using your product would feel like.

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DIY Set Up for Amazon Product Photography

For the sellers who have minimal or no knowledge about photography, the best way is to connect with a professional Amazon product photography service provider and get the job done. There are also simple steps you can take to get professional outputs yourself.

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Whether you are just beginning with your Amazon business or you are an established one on Amazon, if you are using Amazon listing optimization services, these steps will elevate your images.

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1- Place the product on a table near a window

It’s nearly time to get snapping! Get your amazon product photography setup ready, then find the perfect flat table for displaying it. Position it close to a window and at an angle that really highlights its features – just make sure there aren't any other sources of light which could harm the photo's overall effect!

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2- Fix the white paper roll

Get a perfect background for your amazon product photography! Roll out a crisp, white paper roll from under your table and let it gracefully hug the wall for an effortless, neutral setting. Keep everything in line with duct tape or clamps to ensure stability

throughout your shoot.

3- Use another white surface to reflect the natural light on the product

Mastering the art of amazon product photography is easier than you think! A white, sturdy foam board will act as a brilliant bounce card to brighten up those light and shadow sides on your subject. For more complex lighting, use both black and white boards to add depth or darkness - Amazon's got you covered if you're looking for pre-made solutions. But don't worry – printer paper or even poster board can do just fine too!

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4- Fix the camera using a tripod and decide the angles

You can be the master of better amazon product photography! With a creative angle and some experimentation, you could find that perfect shot to make your products stand out. Don't forget – each one is distinctively designed in its own way - so unlock these special details for eye-catching photos wow customers everywhere.

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