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While scrolling through your Walmart listings, the first thing which your potential consumer notices is your product photo. This image is one of the major reasons behind making or breaking your sales. Consumers are more likely to skip the products which are not represented with proper images or are without images.Walmart product photography which is appealing and shows the product’s benefits with clarity creates a conversion worthy product photos.Walmart product photography has a peculiar style with a focus towards features and benefits of your product while maintaining a visual appeal. This would ultimately convey important information and will persuade potential consumers into adding the product in their carts. You should make sure that your product image should be such that it leaves no doubt in the consumers’ mind.Let's explore the guidelines for creating outstanding Walmart product photos, essential for achieving online success.

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Walmart Imagery Guidelines

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In addition to the best practices for Walmart product photography, the marketplace also has specific guidelines for product photos that sellers must follow. By following these guidelines, sellers can ensure that their product photos meet Walmart's standards and help to drive sales. It is important to note that Walmart may remove product images that do not meet their guidelines, so it is essential to adhere to them to avoid any rejections.

Image Requirements

• Images must be at least 500 x 500 pixels, but preferably 2000 x 2000 pixels or higher
• Images should be in JPEG, PNG, or GIF format
• The file size should be no larger than 5 MB / File Size: < 5 MB
• Images must be of the actual product and not a stock photo or graphic

Image Content:

• The product should be the main focus of the image
• The product should be centered and take up at least 85% of the image
• The product should be on a plain, white, or light gray background
• The image should not contain any watermarks, logos, or text overlays

Image Quality:

• The image should be clear and in focus
• The lighting should be even and not create any shadows
• The image should accurately represent the color and texture of the product
• The image should not be digitally altered or enhanced beyond basic photo editing, such as adjusting brightness or contrast

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Step-By-Step Guide To Conduct Professional Walmart Product Photography Using White Background

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Basic Setup

With all the gear for your Walmart product photography in check, it's time to search for a flat table on which you can place your product. Positioning this close to a window at an angle that is suitable for Walmart product photography. You must also ensure no other sources of light interfere with the set-up and risk spoiling its aesthetics.

Start your photoshoot with a smartphone and DoMyShoot

Capture professional product photos for Walmart with just your smartphone and the DoMyShoot app. Simply position your setup near a window, and start clicking away. But remember, ensure a crystal-clear lens by cleaning it before snapping your product photos to avoid any blurriness.

In-App Guides for Walmart Product Photography

Deciding on an angle is key when it comes to maximizing sales through Walmart product photography. With DoMyShoot you don’t need to invest your time in deciding the appropriate angles for your Walmart product photography. All you need to do is select your product's category and this app will guide you through perfect angles for that picture-perfect click.

AI Enhanced Retouching

One of the important steps in Walmart product photography is photo retouching. DoMyShoot also offers image editing and retouching services that can help to enhance your product photos and make them more appealing to customers. Their workflow of a human in the loop AI solution ensures any imperfections are removed as the app quickly learns how to perfect the outputs required by your brand for your product photos .

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Key Benefits of Contextual Images in Walmart Product Photography

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In this competitive eCommerce landscape, it is important for sellers to devise strategies to outshine their competition. One way to differentiate oneself is to capture Rich Media content like lifestyle photos and infographics while doing Walmart product photography.
These type images can be particularly effective in eCommerce because they provide a more realistic and relatable depiction of the product in action and tell the users the exact features and benefits.
Just in case you aren’t sure whether have such photos can help your product listings, here are some of the key benefits of using contextual photos in product photography:

1. Creates a Connection with the Customer

Lifestyle photos can help customers imagine themselves using the product and create an emotional connection with the product. By showing a product in use, it can be easier for customers to picture themselves using it in their own lives, which can help to build trust and increase the likelihood of a purchase.

2. Demonstrates Functionality

Lifestyle photos and infographics can demonstrate or highlight the functionality of a product in a way that traditional product photos cannot. For example, a lifestyle photo of a camera being used to take a photo can demonstrate the camera's capabilities and features in a way that a static product photo cannot..

3. Shows the Product in Context

One of the important steps in Walmart product photography is photo retouching. DoMyShoot also offers image editing and retouching services that can help to enhance your product photos and make them more appealing to customers. Their workflow of a human in the loop AI solution ensures any imperfections are removed as the app quickly learns how to perfect the outputs required by your brand for your product photos .

4. Increases Engagement

Lifestyle photos can also increase engagement on eCommerce platforms. Customers are more likely to spend time browsing through a product listing if there are lifestyle images that show the product in use. This can increase the time customers spend on a product page, which can lead to higher conversion rates.

5. Sets You Apart from Competitors:

Using lifestyle images can also help your products stand out from competitors. Many eCommerce sites still use traditional product photos, so using lifestyle photos can help your products appear more unique and memorable to customers. This can help you to build a brand and increase customer loyalty over time. By incorporating lifestyle photos into your Walmart product photography, you can help to create a more engaging and effective shopping experience for your customers. However, this can be an expensive proposition especially when using traditional photography workflows.

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