As a customer, you will scroll past a product on Amazon because the product images are blurry or unprofessional. When selling products online, your images are the only way customers can "see" what they're buying. Understanding Amazon image requirements is crucial for success on the platform.
Let me walk you through everything you need to know about creating Amazon product images that convert browsers into buyers.
Why Amazon Image Matter?
Our brain processes images 60,000 times faster than text. Your Amazon listing images are the first thing customers notice when browsing, and they dramatically impact your conversion rates. According to Amazon's testing, well-optimized images can boost click-through rates and conversions by up to 20%. Think about it - when was the last time you purchased a product online without seeing what it looked like first?
Technical Amazon Image Requirements
Before discussing further about creative aspects, let's cover the technical specifications Amazon requires:
File Formats: JPEG (.jpg), PNG (.png), GIF (.gif), or TIFF (.tif) - JPEG is preferred
Amazon Product Image Size: Minimum 1000px on the longest side, recommended 1600px or larger for zoom functionality
Maximum Size: Images must not exceed 10,000px on the longest side
File Size: Under 10MB
Aspect Ratio: 1:1 (Square) is ideal - 2000px by 2000px is considered optimal
Color Profile: RGB or CMYK for accurate display
Filename: Must include product identifier (Amazon ASIN, ISBN, EAN, JAN, or UPC) followed by correct file extension (e.g., B000123456.jpg)
No Spaces or Special Characters: Avoid spaces, dashes, or additional characters in filenames
Main Image Requirements (Hero Image)
First glance of your product is your main image/hero image. This is crucial - it's what appears in search results and determines whether customers will click on your listing or not. Amazon has strict photo requirements for these:
Pure White Background: RGB 255,255,255 only
Product Fill: The product must fill at least 85% of the image frame
Professional Photography: Must be a professional photograph of the actual product (no illustrations, graphics, or mockups)
No Text or Graphics: No text, logos, borders, watermarks, or graphics overlaid
Complete Product: Show the entire product (not cropped at edges)
Out of Packaging: Products must be shown outside their packaging unless the packaging is a key feature
Single View: No multiple views of the same product
No Props: Don't include accessories or props not included with the purchase
Sharp and Clear: Images must be in focus, properly lit, and professional-looking
For clothing and accessories, there are additional Amazon image requirements:
Women's and men's clothing must be shown on a human model who is standing (not sitting, kneeling, etc.)
Kids' and baby clothing must be photographed flat (off-model)
Shoes must show a single shoe facing left at a 45-degree angle
No visible mannequins (except for stockings/socks)
Additional Images (Secondary Images)
You can upload up to 9 Amazon product images to your listing, though only the first 7 will display (or 6 if you have a product video). Here's where you can get more creative:
Multiple Angles: Show your product from different perspectives
Lifestyle Images: Display the product in use to help customers visualize real-world applications
Infographics: You can add text overlays to highlight dimensions, features, and benefits
Zoom Features: Highlight specific product features with close-ups
Backgrounds: You can use non-white backgrounds for secondary images
Comparison Charts: Show why your product is better than competitors
Before/After Photos: If your product solves a specific problem
Assembly Instructions: If your product requires setup
Best Practices for Amazon Product Photography
Now that we understand the requirements, here are some tips to make your Amazon listing images truly stand out:
Invest in Professional Photography: The competition on Amazon is too fierce for amateur product photos. Consider hiring a professional photographer ($300-500 for a complete set of images) or leveraging AI product photography.
Use All Available Image Slots: Take advantage of all image spaces Amazon allows to show different aspects of your product.
Create Realistic Lifestyle Images: Show your target audience using and enjoying your product in natural settings.
Add Informative Text to Secondary Images: Highlight features, benefits, dimensions, or materials.
Use 3D Renderings When Helpful: For products with internal features that can't be seen from the outside.
Include Before/After Comparisons: If your product solves a specific problem, show visual proof.
Proper Lighting: Use 5500K daylight-balanced lighting for accurate color representation.
Show Scale/Size: Include images that help customers understand the product's dimensions.
Maintain Brand Consistency: Use consistent fonts, colors, and design elements across all your images.
Common Violations to Avoid
Amazon may suppress listings that violate its image requirements. Here are common mistakes to avoid:
Non-white backgrounds in main images
Logos, watermarks, or text overlays in main images
Multiple products in one main image
Showing accessories not included in the purchase
Low-resolution or blurry images
Watermarks on images
Pornographic or offensive content
Images that don't match the product being sold
Animated GIFs (Amazon's servers don't support them)
Amazon logos or trademarks (or variations)
Amazon badges like "Amazon's Choice" or "Best Seller"
Category-Specific Amazon Photo Requirements
Different product categories on Amazon have unique image requirements. Let's look at some key categories:
Apparel and Fashion
Front, back, side, and detail shots are essential
Size charts with measurements are highly recommended
Fabric close-ups to show texture and quality
For jewelry, include a size reference object like a coin or ruler
Electronics
Include ports and connectivity options
Show the device powered on when applicable
Include images of the device in use
Show what's included in the box (cables, manuals, etc.)
Home and Kitchen
Show the product in a realistic home setting
Include dimension diagrams for furniture
Display color/pattern variations if available
Show assembly stages for items requiring setup
Beauty and Personal Care
Include ingredient lists and benefits
Show texture of the product (for creams, powders, etc.)
Ability to use lifestyle images that represent your brand aesthetics
Using AI Tools for Amazon Product Images
New AI-powered tools can help optimize your Amazon listing images:
Background removal and replacement
Auto-cropping to Amazon's specifications
Color correction and enhancement
Creating multiple variations quickly
Generating lifestyle mockups
Measuring Image Performance
Track these metrics to understand how your Amazon product images perform:
Click-through rate from search results
Conversion rate on your product page
Time spent on page (longer usually indicates image engagement)
Return rates (poor images often lead to higher returns)
Mobile vs. desktop performance differences
Final Thoughts
Creating Amazon-compliant, high-quality product images takes time and effort, but the return on investment is substantial. Remember that your Amazon images are often the deciding factor in whether a customer chooses your product or a competitor's.
If photography isn't your strength, consider working with professionals who specialize in Amazon product image creation. The cost is typically recovered quickly through increased sales and decreased returns.
By following these Amazon image requirements and best practices, you'll create product images that not only meet Amazon's standards but also help your products stand out in a crowded marketplace.
Frequently asked questions
How to resize images for amazon?
Once you have finalized your image, upload it to the DoMyShoot app to ensure it abides by the amazon image requirements. The DoMyShoot app allows you to review and resize the image without hampering the quality of the picture. Resize and crop the image within the app, and save and upload.
How are dimensions listed on amazon?
Amazon dimensions are itemized in the standard way for measurement: length x width x height.
What is the best resolution for Amazon images?
Amazon images must have more than 72 dpi resolution. Images should be 1000 pixels or larger in either height or width.
What are the dimensions for the Amazon main image?
Ensure your images are 1000 pixels tall or wide by at least 1600 pixels tall or wide. You cant exceed 10000 pixels. If your pictures are too big, resize them in the DoMyShoot app without sacrificing the quality of the image.
What is the best image size for Amazon?
At least about 1000 pixels tall or wide by at least 1600 pixels tall or wide.
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