Amazon product images are one of the most important aspects of your listing.
They’re what customers see when they’re considering whether or not to purchase your product, and they can make all the difference in closing that sale.
In this guide, we’ll go over everything you need to know about Amazon product images.
1. Main Image Requirements (Hero Image)
The main image is the image that gets featured on the listing and product description page.
As it represents the foremost, initial interaction customers have with your product on Amazon, it is important to maximize its impact.
To do so well, follow these recommended guidelines:
White Background: Your hero image should feature a pure white background (RGB 255,255,255). As a result, your product stands out without any other visual distractions. This also helps maintain consistent branding across Amazon’s listing and product detail pages.
Fill the Frame: Ensure that the product fills at least 85% of the image frame. This way your product is visible and prominently displayed so that customers can view and assess its key features within a few seconds.
No Mannequins for Clothing: If you are selling apparel, display the item either flat on a surface, or on a model instead of a mannequin. Whereas using a model can help customers better understand its fit and style, a flat lay can provide a clear view of the design or its textural details.
Proper Lighting: Poorly lit photographs will hurt your conversion rate. Instead, ensure your product is well-lit and the colors are accurate. Good lighting strongly improves the appearance of your product, making it more appealing to potential buyers.
Focus and Clarity: Avoid blurry images. Instead, choose images that look sharp and professionally composed. This signals high quality and brings important details to focus.
Importance:
First impressions are pivotal, especially when you consider how much shorter an average shopper’s attention span has become.
When potential customers browse listings, it’s the primary image, or hero image, that you select from your catalog of product pictures, that will likely draw them in.
Listings with clear, zoomable images significantly increase clicks and conversions as they can boost the customer‘s confidence, promising higher chances of conversion.
After your main images pique their interest, they will continue to explore the product further.
This is where secondary images come in. It’s a great way to expand on your product’s features and benefits.
Here are some tips while selecting secondary images:
Multiple Angles: Show your product from different angles and include close-ups to highlight key features.
Lifestyle Images: Add images that show the product being used, so that potential customers can visualize its application in their daily lives.
Infographics: Use infographics as a secondary image to convey your product’s benefits or specifications well visually.
Importance: Having a variety of different and informative secondary images reduces doubt and minimizes returns by giving the customer a detailed visual idea of the product.
3. Technical Image Requirements
You need to ensure your Amazon product images are displayed correctly.
Here are some technical specifications to consider:
Recommended Image Formats: Upload secondary images in JPEG (.jpg), PNG (.png), GIF (.gif), or TIFF (.tif) formats. JPEG is an ideal option due to its balance of quality and file size, which is better for online shopping.
Resolution: To meet Amazon's basic requirements, your images should have a minimum resolution of 1000 pixels on their longest side. If you want to offer a zoomed-in view, keep it at 2560 pixels.
Maximum File Size: Remember to ensure these image’s file sizes are under 10MB to ensure they load quickly, which is crucial for anyone shopping on their mobile devices.
Aspect Ratio: Aim for a 1:1 square aspect ratio which ensures your images are displayed correctly without any random cropping. This also helps you maintain visual consistency across search results and product pages.
Color Profile: Use the sRGB color profile so that the colors are correctly displayed across multiple display devices.
Image Background: For the main image, a pure white background (RGB 255,255,255) is best.
Editing Quality: Try to keep the post-production editing to a minimum. Any edits should not misrepresent the product or violate Amazon’s image manipulation policies.
Importance: By following these requirements, your images are sharp and clear, increasing your chances of conversion.
4. Common Violations to Avoid
Avoid these universal errors that can poorly impact your listing visibility:
Non-White Backgrounds for Main Image: We’re repeating this as it’s a critical guideline to follow, yet many still get it wrong. Your main image needs to have a pure white background (RGB 255,255,255).
Logos and Promotional Text in Main Image: Including logos, watermarks, promotional text, or badges in the main image is prohibited and can reduce visibility.
Multiple Products in a Single Main Image: Unless you’re selling a set or a bundle, your main image should include only the product being sold. This reduces customer confusion and any chances of the algorithm suppressing the listing.
Displaying Accessories Not Included in the Order: Do not use any image of your product that can mislead customers and increase returns and complaints.
Low-Resolution Images: Ensure all images are high-resolution so that shoppers can zoom in when needed.
Abrupt Cropping or Framing: Your product should be positioned well and occupy at least 85% of the image frame. This ensures it is visible.
Importance:
Maintaining adherence to Amazon’s guidelines ensures your products remain searchable and appealing to potential buyers.
5. Best Practices for Amazon Product Images
Your images should meet all stated guidelines, but optimizing your Amazon product images needs to factor in increasing customer engagement and sales too.
Here are some best practices to consider:
Invest in Professional Photographs: High-quality images show your products in the best light and also subtly indicate the quality of your products and your brand. This increases trust and perceived value.
Utilize All Available Image Slots: Amazon allows you to upload up to 9 images per listing, including the main image. It is recommended that you use each slot to show different angles and features of your product, including close-up shots.
Include Lifestyle Images: Show your product in use of a target buyer’s daily life to help customers visualize how easy it is to use it themselves. Such images also spark desire and build an emotional connection with the brand.
Use Infographics: Great for communicating product benefits, dimensions, and comparisons at a glance, they help improve conversion rates.
Ensure Consistency Across Listings: A consistent branded reputation is key. To achieve this, keep your image styles and quality across all your listings similar.
Adapt Images for Mobile Viewing: Most online shoppers use their mobiles. As a result, your images need to be optimized for different devices. Consider size, layout, and zoom-in capabilities, and ensure you keep in mind smaller screens.
Use Well-lit Product Images: Proper lighting is crucial to draw attention and sustain it. Your template should add clarity and reduce shadows.
Importance:
Well-designed or professional mages dramatically increase your product and brand’s visibility and help build consumer trust.
Together, they boost conversion rates.
How Dresma Can Help Your Amazon Product Listings
Ensuring your product images follow Amazon's extensive imaging guidelines can be overwhelming.
Especially if you’re scaling rapidly or have a large product catalog.
Here’s where Dresma can help! With our app DoMyShoot, you can simplify this workflow with our AI-based imaging solutions, and generate product photos that are not only compliant but also primed to convert curious buyers.
Here are a few key features you can get started right away:
End-to-End Imaging Solutions: With our app, you can instantly generate professional product photographs, and modify them through our advanced editing options, so that every image you upload adheres to Amazon’s strict standards, from lighting to composition.
Precision Editing Tools: Dresma uses AI-powered background removal, color correction, and detailed touch-ups, leading to visually compelling and compliant product shots with Amazon’s white background rule.
A+ Content Creation: With DoMyShoot, you can create beautiful and high-quality visuals, comparison charts, and enhanced brand content to boost customer engagement and conversion rates.
Lifestyle Photography: Our AI creates context-rich lifestyle images, placing your product in real-life scenarios, and helping potential buyers quickly envision how it fits into their lives, increasing its appeal.
Consistent Quality Across Images: Looking for a polished look across all touchpoints? With Dresma you can maintain a uniform edit style across all images. This is where our batch-processing feature shines.
Scalable Solution: Our services are designed to grow with you as you scale your business. Process hundreds or thousands of images without sacrificing quality or speed.
Rapid Turnaround Times: No more scheduling month-long shoots for a new launch several moons in advance. With our automated workflows, your product listings are ready quickly, helping you stay agile and capture eyeballs on trending or viral marketing opportunities.
Cost-Effective Pricing: Our pricing structure is designed to help you generate maximum ROI with beautiful photographs, by increasing conversions and lowering return rates.
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