How to get started on home decor photography for your online store:
Your products should look their absolute best in your interior house photography. Ensure that your furniture and other items are in great condition. It is natural for home decor items to easily hold on to dust or get chipped at the corners.
So, before you take pictures at your furniture photography studio, ensure that you wipe your products clean. And as for chipped edges and corners, while some of them can be easily Photoshopped during post-production, it’s best to avoid them, to begin with. It’s always recommended to use Photoshop only to make final smaller changes and color corrections.
Also, check for any tags or stickers that can come in a way of your aesthetics.
Setting up a furniture photography studio can be a little tricky as compared to other types of product photography. Here, you will ideally need a larger space that is carefully styled to match your vision. Home decor photography usually demands that you also capture a scene rather than just the product in light.
Try to sketch out your idea before you proceed with the photoshoot. This will give you a better picture of what you need and how you can proceed with it. We will cover more about styling your space in the following sections.
What kind of lighting you choose for your product photography essentially depends on the kind of mood you’re trying to capture in your shots. Along with the type and source of light, where the light enters the frame also makes a lot of difference.
So, position your products carefully after analyzing this aspect to get even, indirect light for clearer shots.
Invest some time in understanding basic camera properties like ISO, aperture, and white balance. This will help you improve your product photography drastically. Remember that there’s only so much that can be edited and fixed in your pictures during post-production. If your camera settings are all over the place, then no amount of editing will be able to make your product shots look good and professional.
The most essential part of this entire process is to take the photo! This is your opportunity to finally bring your vision to life.
More often than not, eCommerce product photography doesn’t end with taking camera shots. There are lots of post-production touch ups that help bring out the best in your pictures. So, don’t hesitate about taking the help of photography tools and apps like DoMyShoot to improve your home decor photography.
The online home decor space has been growing tremendously in the past few years. To put it in numbers, from 2015 to 2020 the US online home furnishing industry grew by over 7%. Statistics show that in 2020, the eCommerce homeware revenue in the US hit $52.62 billion. In fact, the global online home decor market is expected to grow to a whopping $83.32 billion by 2024.
This means more and more merchants are entering this market to leverage these figures. And traditionally, this is a quite difficult industry to find a strong footing in any way. So, how you plan and navigate your journey of establishing a successful online home decor business is crucial.
While there are many factors involved in creating a credible and trustworthy online brand, one key element is the incorporation of tasteful product photography. Your product shots will help your consumers experience your products before making a purchase. And that is what makes it so important.
In this article, we will help you get started on home decor photography along with a few tips and tricks so you can improve your online conversions seamlessly.
One of the prime goals of investing so much time and effort into executing the best product photography is to be able to rightly appeal to your online consumers. In order to do that, you should be able to sell them more than just the product in context.
Sell them a mood, an aesthetic, a feeling. Remember that your products will be part of people’s homes. So, how you present your home decor photography is going to make all the difference.
Instead of just showing the product, also show an entire room where the product is placed. This will help shoppers make better and quicker purchase decisions with comparatively lesser confusion and anxiety.
Don’t mess up your furniture photography by messing up your angles and perspective. While photography can get quite tricky for most beginners, the easiest way to get your way around it is to make use of the camera grid. This will help you keep all your vertical and horizontal lines in order so your picture doesn’t get disoriented.
Try using a tripod and a tripod head with bubble levels to get the best results.
Try to limit the use of artificial light while taking your home decor photos. You don’t want any undesirable shadows and color casts ruining your perfect shots.
Natural light is your best and safest bet in this category of photography. It helps capture the right mood with minimal effort whatsoever. You can also consider taking pictures at different times of the day to find the best lighting that suits your brand’s aesthetics.
Go a step further and create 360-degree product photos. This helps give online shoppers a better glimpse of the product before making a purchase. Provide annotations and deep zoom options on the 360-degree product displays to aid in this.
Your home decor product photography requires the use of a wide-angle lens. It helps you capture more in just one frame. It helps you easily capture the mood of the room. However, not many brands are making use of this handy tool. Play around with angles and perspectives while using a wide-angle lens to get the best results.
Nevertheless, don’t miss out on shooting clear and crisp close-ups of your products as well. These close-ups will help you capture the beautiful home decor photography details. It gives the user a better picture of what the product is actually like. However, when taking these close-up shots, try to not use any loud and noisy background. Blur out the background so the product is in the spotlight.
If you can use a tilt-shift lens to maintain the right perspective, it’s great! However, if you can’t, that’s okay too. All you need to do is take pictures with the camera at or slightly above mid-room height. Using a tripod is your best option to execute this.
We are sure the tips mentioned in this blog will help you improve your home decor photography tremendously. Additionally, with tools like DoMyShoot, you can now easily take control of your eCommerce images. This all-in-one solution for custom outputs of your interior decor photo can help you improve your conversion rates with just a few taps and clicks.
We, at DoMyShoot, are revolutionizing and redefining the process of image creation for selling products and services online.
Our DoMyShoot app leverages cutting-edge image manipulation and data science to enable online sellers to generate high-quality, effective images at a fraction of the cost and time.
You can book a demo today and take the first step towards enhancing your eCommerce product photography.
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