About the client
The client, MercadoLivre is Latin America's largest eCommerce marketplace. They are present in 18 countries including: Argentina, Brazil, Mexico, Colombia, Chile, Venezuela and Peru. Based on unique visitors and page views they are market leaders in each of the major countries where they are present in. There are more than 11 million sellers on their platform selling a range of goods from fashion to furniture.
MercadoLivre is widely considered the “Amazon of Latin America.” The company is the largest eCommerce provider in the fastest growing eCommerce region in the world. MercadoLivre currently has over 30% of Latin America’s eCommerce market share.
With the upswing in online buying in the region, MercadoLivre is seeing adoption by sellers of all sizes to the marketplace model-from solopreneurs to large brands, everyone is leveraging the marketplace’s success in the region to increase their own brand visibility.
With the onboarding of a multitude of new sellers, the challenges our client was looking to address included:
MercadoLivre partnered with DoMyShoot to create a seamless content creation workflow to enable more sellers to go online faster with professional quality Imagery.
The seller community gets access to click images at source-in their warehouses and homes-using a mobile application. The solution is built with intelligence on how to click the perfect photos for eCommerce. There is guidance on the in-built camera app specific to eCommerce best practices for all major Product categories.
Once the seller captures all the angles required for their SKU, the application generates outputs to meet MercadoLivre’s guidelines. DoMyShoot is pre-configured with the marketplace imagery specifications on file formats, margins and crops as well as any enhancements like color correction, dusting retouching and perspective correction.
The final outputs are shared with the seller and the platform for listing. The entire process is brought down to be completed within 12 hours against the 7-10 days cycle the marketplace previously had.
Within 2 days of the DoMyShoot app launching on MercadoLivre, 5000 sellers downloaded the app and clicked 9000 images through it. This is a key indication of the need for a product photography solution that is easy to access, use and give the required results to deliver professional outputs
The DoMyShoot team spoke to some of the users from Brazil who explained that the alternatives they have are either expensive and time taking (traditional photo studios and photographers) or highly productized and totally self dependent ( DIY apps and tools) What they like about DoMyShoot is that it offers a full service with an easy self use workflow (in their local language) and high human engagement, if required.
Incase images are rejected for any reason, the seller is able to come back into the system and share feedback which is addressed within 4-6 hours.
Some overall BENEFITS large marketplace providers like MercadoLivre see with adopting DoMyShoot for their sellers include:
Despite being cost-effective, DoMyShoot doesn’t compromise on the image quality. The marketplace benefits from consistent, high quality Imagery at no additional costs to them. This in turn improves the conversions on the marketplace.
One of the biggest issues with any catalog listing is making the product photos compliant as per the guidelines for the marketplace.
DoMyShoot makes this step flawless for MercadoLivre by delivering product photos that already fulfill the specific criteria for their marketplace. This, in turn, saves considerable time for the client, helping them quickly get products live and improve revenue realization for themselves and the sellers.
One of the common challenges faced in online selling is the ability to create professional quality photos on a budget. With all the hassles of transporting products to studios and the costs involved in running product photography studios with skilled manpower, equipment and space, even large brands are rethinking their processes.
With DoMyShoot, one of the key benefits is the option to shoot at source with limited skill and no equipment.
MercadoLivre is providing a great template to other marketplaces on how to run an efficient and scalable operations. As a company, Dresma feels proud to be associated with this Latam giant that is ready to do all it takes to grow aggressively while providing its community of sellers the much needed support to equally benefit from this growth journey.
The professional quality photos as well as the reduced turnaround time show how DoMyShoot can be an excellent solution for many similar businesses. Check out the images below to see how DoMyShoot performs its magic.
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