How to Optimize Your Shopify Product Image?

If you wish to sell on Shopify, you need to optimize your product images. It should be your prime focus to customize your product images so that your visitors don’t struggle while navigating through your Shopify product page, irrespective of the device they use. Here is what you can do -

1. Select the right file type

JPEG and PNG image formats are most commonly used for Shopify. GIFs are also compatible, but you might be comprising on quality.

2. Don’t forget to compress the image

Although Shopify automatically takes care of your thumbnails, you should still compress your product images without compromising their quality. Accelerate the load speed and align your product images according to different devices using this approach.

3. Increase the visibility of your product page with alt attributes

If you use alt attributes for your product images, it will increase the Google ranking of your product page when a visitor searches for similar products. Optimize your alt texts for Shopify SEO to boost your click rate.

4. Make your images responsive

Resize your product images so that they can be easily loaded on mobile phones and don’t get cropped asymmetrically. If a seamless user experience is what you are looking for, serving responsive images is an indispensable optimization.

5. Make continuous adjustments

Shopify product image optimization is a process rather than a task. You need to regularly revisit your strategy, identify the best-performing tactics and optimize your page based on consumer response.