You can’t sell anything without a product image. It’s that simple.
This is especially true when selling on a visual platform like Instagram.
Product photography is a tricky business, and it takes some time to master. But once you get the hang of it, you’ll be able to take your business to the next level.
Here are some tips to use product images like a pro while selling on Instagram -
1. Use visuals that attract attention
The first step in creating a successful Instagram marketing campaign is using visuals that attract attention. The most important thing is to make sure the images are high-quality and relevant to your target audience. Also, make sure you include the right hashtags so that people can easily find them when searching for products on social media.
2. Crop your photos as needed
Crop your photos in such a way that the product you are selling stands out.
For instance, if you want to show the complete outfit, then don’t crop it too tightly. If you want to show just one piece of your collection, then crop it tightly so that it looks like a close-up shot.
3. Use flat lays
Flat lays are arguably the most popular style of product photography on Instagram, and for good reason. They are visually appealing, create a sense of order and organization, and help you tell a story about your brand through imagery.
4. Showcase your products in action
This is a great way to use product images like a pro because it gives people an idea of what they can do with your products. For example, if you have a beauty product, show people how it looks when applied.
5. Use props
If you’re selling clothing items or accessories, consider using some fun props like hats, shoes, and bags to create variety in your photo gallery. People love seeing new ways to style products they already own, so this is a great way to show off what you have to offer!
