Lighting Setup for Shopify Product Photography

The lighting setup can be a good friend or enemy for your product photography, depending on how you use it. You can get a perfect picture by following some basic rules -

1. Angle of light

The lighting angle is very important to cast a shadow in the right direction. You can use it for props like goggles, headphones, apparel, shoes, and more. It will give your product a 3-dimensional effect and give it an edge. If you need an illuminated image, make sure that the light hits the product from all sides (front, back, and either side).

2. Natural light

You can set up your product by the window to get natural soft light. You can use the golden hours for the best results.

3. Diffusers

Diffusers will refract the light in different directions and reduce the harsh shadow around your product. You can use it to create a perfect balance of light in product photography.

4. Background

Always prefer a white background for the best results in product photography with minimum lighting requirements. However, contrast color in the background can also be used to add a pop.

5. Equipment

A combination of one or two high-quality continuous light sources is enough to create high-quality photographs for your product. You can use LED or tungsten light bulbs for illumination. If you are a beginner and working on a tight budget, try ring lights.