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Lighting Setup for Shopify Product Photography

3rd Aug 2023
2 mins

The lighting setup can be a good friend or enemy for your product photography, depending on how you use it. You can get a perfect picture by following some basic rules -

1. Angle of light

The lighting angle is very important to cast a shadow in the right direction. You can use it for props like goggles, headphones, apparel, shoes, and more. It will give your product a 3-dimensional effect and give it an edge. If you need an illuminated image, make sure that the light hits the product from all sides (front, back, and either side).

2. Natural light

You can set up your product by the window to get natural soft light. You can use the golden hours for the best results.

3. Diffusers

Diffusers will refract the light in different directions and reduce the harsh shadow around your product. You can use it to create a perfect balance of light in product photography.

4. Background

Always prefer a white background for the best results in product photography with minimum lighting requirements. However, contrast color in the background can also be used to add a pop.

5. Equipment

A combination of one or two high-quality continuous light sources is enough to create high-quality photographs for your product. You can use LED or tungsten light bulbs for illumination. If you are a beginner and working on a tight budget, try ring lights.

Frequently asked questions

Why is the angle of light important in product photography?
The angle of light plays a crucial role in casting shadows and creating a three-dimensional effect for your products. By positioning the light correctly, you can enhance the visual appeal of your products giving them an edge in your photographs.
How can I utilize natural light effectively in product photography?
Setting up your product near a window can provide natural soft light, particularly during the golden hours of the day. This soft, diffused light can enhance the appearance of your products and contribute to high-quality photographs.
What is the role of diffusers in lighting setup for product photography?
Diffusers help scatter light in various directions, reducing harsh shadows and creating a balanced lighting environment for your product shots. Using diffusers can result in more visually appealing images with softer, more flattering lighting.
Why is a white background preferred for product photography?
A white background is preferred for product photography because it minimizes distractions and allows the focus to remain on the product itself. However, contrast colors can also be used strategically to add visual interest and make your products stand out.
What equipment do I need for effective product photography lighting setup?
For high-quality product photography, one or two high-quality continuous light sources are sufficient. LED or tungsten light bulbs can be used for illumination, and ring lights are a budget-friendly option, particularly for beginners. Investing in the right equipment can significantly enhance the quality of your product photographs on Shopify.
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