In the buzzing world of e-commerce, where every click counts and every impression matters, Amazon stands as a giant. It's not just an eCommerce platform; it's an ecosystem where online businesses flourish based on their brand building strategies. Among the abundance of tools and features the marketplace offers its sellers for Amazon product photography and listing, one gem shines particularly bright: Amazon A+ Content.
In this comprehensive guide, we'll get an essence of Amazon A+ Content, discover its benefits, provide a step-by-step guide to build conversion-worthy content for your brand, explore best practices, and ultimately, uncover its unparalleled power in transforming your brand on Amazon.
In the network of online retail, where competition is fierce and attention spans are brief, catching the eye of a potential customer becomes both an art and a science. In this landscape, Amazon A+ Content emerges as a lighthouse of hope for sellers trying to stand out amidst the digital noise. But what exactly is Amazon A+ Content?
Amazon A+ Content, known as Enhanced Brand Content (EBC), is a premium feature available to Amazon sellers. It empowers sellers to have product detail pages with visuals and informative content that showcase their brand in a better and engaging way.
With regular Amazon product photography for listings, sellers are limited to 2000 characters for their product descriptions with no added creative graphics. Whereas, A+ Content allows sellers to go beyond the standard product descriptions and images. Sellers can showcase their brand story, highlight key product features, and engage shoppers with immersive multimedia elements like videos and comparison charts.
Pro Tip: Sellers who have enrolled in the Amazon Brand Registry program have access to Amazon A+ Content for free.
Meet the premium version of A+ Content which has proven to increase sales up to 20%. Amazon Premium A+ Content or A++ Content comes with a price tag and includes a variety of other modules - Video modules, interactive hotspot modules, product photo carousels, comparative tables, Q & A modules, and testimonials.
Positioning your brand and adding life to your products is easier now. A+ Content allows sellers to add engaging content (rich text and imagery), HD Videos, banners, and other features to their Amazon page making it unique. Brands can convey their unique value proposition and brand identity, fostering trust and loyalty among customers.
Compelling A+ Content has been shown to boost sales by up to 8%, as it educates customers about product features and benefits, instilling confidence in their purchase decisions. Lifestyle imagery, comparison charts and other components help customers understand the products in a better way.
By incorporating A/B testing by creating two versions of engaging brand content sellers can improve a products’ sales. Apply a maximum of 500 ASINs to an experiment and wait to see the chart going upwards.
Clear and comprehensive product information provided through A+ Content can minimize misunderstandings and reduce the likelihood of returns, thus improving overall customer satisfaction.
Upon completing the registration process, you're ready to initiate the creation of your A+ content.
Navigate to Seller Central and hover over 'Advertising' > 'A+ Content Manager.'
Click on 'Start creating A+ content.'
On the subsequent page, you'll have the option to choose between a basic 'Enhanced Product Description' or a 'Brand Story.'
For Basic enhanced content, you can incorporate up to 5 modules (though Amazon allows up to 7). With a Brand Story, you can narrate your brand's journey across all your brand-registered products on Amazon. This section will appear above your basic A+ Content.
Provide a content name and select the language. For this example, let's create a Basic A+ Content description.
Click on 'Add Module.'
Choose Your Modules. You can include up to seven modules for your A+ content
Apply to your ASIN(s)
Review and Submit for Approval
Please note: Content approval may take up to seven days.
If any issues arise, corrections are necessary before resubmitting for approval.
While the basic steps outlined above will set you on the path to creating impactful A+ Content, adhering to best practices can further amplify its effectiveness:
Ensure consistency in branding, messaging, and visual style across all your A+ Content modules to reinforce brand identity and build trust.
Ensure your images are uploaded with the right resolution and size; otherwise, there are chances of them being rejected/removed by Amazon. Image requirements are different based on the module type you choose. So, read their requirements thoroughly before working on and uploading the pictures.
Instead of just listing product features, emphasize the benefits and value proposition of your product. How will it improve the customer's life? What problem does it solve?
Monitor the performance of your A+ Content using Amazon's analytics tools and A/B testing. Use data insights to refine and optimize your content for better results.
Adhere to Amazon's guidelines and policies when creating A+ Content to avoid potential issues or rejection. Familiarize yourself with the dos and don'ts outlined by Amazon Product Photography guidelines.
Keep your A+ Content fresh and relevant by updating it periodically with new product features, customer reviews, or seasonal promotions.
According to a survey, more than 60% of people browse eCommerce sites on mobile devices. Therefore it is imperative that the content you create is mobile-optimized. Mobile-optimized image-rich content is always advisable for A+ best practices.
Premium A+ Content allows you to add:
to your product pages. This is a great way to showcase your products in action and give customers a more immersive experience.
Here's an example of Fabletics Premium A+ Content on Amazon using Interactive Hotspots.
While A+ content evidently has a lot of benefits that any serious Amazon seller cannot ignore, the reality is that getting this content created is expensive. Often growing brands looking to establish their presence on the marketplace cannot support the typical budgets required to create this enhanced brand content. In the bargain they lose out on stand out on Amazon.
Professionally designed A+ Content can cost anywhere between $500 to $2000 per listing, depending on the overall design complexity. This cost includes content ideation, keyword research, copywriting, and image design and editing. Here are a few full suite agencies and their charges associated with A+:
With Dresma, you get the advantage of a full suite agency without the costs associated with them. Our enhanced brand content solutions start at $50 and are becoming the game changer for top Amazon brands and their success on the marketplace. We power Amazon merchants with the AI solutions their businesses need in order to succeed online.
As you begin on your A+ Content journey, Dresma stands tall with you. We blend creativity with emerging trends to produce conversion worthy content that drives sales . Now Amazon listings & A+ Content for digital consumption by potential customers is just a few clicks away when you leverage our AI solutions.
Benefit from the all in one ecommerce content creation solution that sets you up for limitless possibilities including:
Speak to an expert on how to get your brand the Dresma edge for all your Amazon content .
If you are an Amazon merchant looking for a way to boost your product sales with Amazon Product Photography, look no further than A+ Content to highlight your products and drive engagement . This offers free upgraded content placement on Amazon.com in exchange for increased product visibility and higher conversion rates.
Are you looking for Amazon A+ content services? Our team can help you design and submit your Premium A+ Content application so that you can take advantage of this valuable marketing opportunity. Contact us today to learn more!
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