Designing an eCommerce store is no easy task. Just ask any good web developer. With product categories, sub-categories, and other features, eCommerce stores are generally heavier on space than a simple website.
The product images on your site also determine how effectively your website performs. Therefore, it’s essential to have the correct image size to reduce the space and loading time of the website.
With the latest stats indicating that website speed can affect your SEO rankings and conversion rates, adding the right-sized images is more important than ever.
In this article, you’ll get an outline of the easiest way to resize images for your eCommerce store using a range of image resizing tools.
Resizing an image refers to the process of changing the dimensions or size of the image, thus making it bigger or smaller, by adding or removing pixels. You can resize images for eCommerce stores in order to ensure the image is of the right proportion and configuration for the intended use.
Image resizers are used by eCommerce brands and marketers across various use cases for various reasons. The image size can have a huge impact on the experience of users, store visitors, prospects and customers, as irregular or wrong image sizes can negatively affect the image quality. Here are some of the key reasons why image size is important in eCommerce:
Image resizers can help optimize images in the best possible way for an eCommerce website, thus ensuring that the image isn’t too large. This makes for faster loading times for your store web pages, which ensures a much smoother and seamless experience, resulting in better conversions.
If your website images are optimized and are of appropriate size, there is a better chance of your website being favored by SEO and getting ranked better in searches.
As most customers today browse across eCommerce stores from their mobile devices, it is important to optimize images for mobile screens. Thus using a good image resizer to get the optimal image sizes for eCommerce stores that are accessed from mobile, is crucial to a seamless user experience.
The browsing and shopping experience for users can be negatively affected if the images aren’t consistent in quality and size. Hence using an image resizer to maintain a uniform and consistent quality across all the images is important to make your product listings much more engaging.
The main difference between cropping and image resizing is that cropping removes a part of the image to change its size, whereas image resizing changes the dimensions of the image without any part of the image being removed.
There is no one optimal image size for images in eCommerce websites, but there are a few things you need to keep in mind. Different websites, devices, platforms etc. will have different requirements, layouts, designs and features, making it important to adjust your images accordingly for the best results.
These are a few things to take into account when resizing images for an eCommerce store:
Image size can be defined as the physical dimensions (width and height) of an image expressed as pixels. In other words, it represents the space your image will occupy on the screen. Try to maintain consistent dimensions for your product images and use images with sizes that appropriately fit different screen sizes of various devices. For example: Shopify images ideally should be 2048x2048 pixels whereas Wix images can have dimensions of 400x400.
File size is the digital storage space that is occupied by the image, measured in kilobytes, megabytes or gigabytes. In addition to the main image data, it includes metadata, transparency and resolution details, color profile, and data specific to the file format.
Aspect ratio can be defined as the relationship between the width and length of an image which is represented as the ratio of width and height, like 16:9. When you resize and minimize an image, it is important that you keep the original aspect ratio to avoid any distortions. If the aspect ratio is not maintained, the product might look too tall, too short or too wide, which can mislead viewers.
Now that we have established that image resizing is crucial to providing high-quality, optimized imagery on your website, it is time to look at how to resize images. There are two answers to the question of how to resize eCommerce product images. You can either do it manually or by leveraging AI tools.
You can resize a photo (preferably of high quality) manually, using different techniques. On Windows, you can simply open the image in Photos, go to the menu and resize the image. You can also use apps or software or editing apps that manually resize images for you, however, the reducing or adding of pixels can be inaccurate at times. Manually resizing images can also be time consuming and requires a lot of effort.
AI image resizers leverage the power of generative AI to enhance, simplify and fasten the process of image resizing, and can result in the most accurate, high-quality, optimized images for eCommerce stores.
Solutions like Dresma also come with additional features like background removers, background creators etc. while offering a highly effective image resizer that can easily resize images without compromising aspect ratio or quality, in no time.
While the above three tools should give you everything you need to resize images, many other image resizing tools are available online.
Here are some of the top alternative image resizing tools -
If you have some coding experience, you can try resizing images using coding applications.
However, for most eCommerce sites, you won’t need to edit your product pictures, and a simple resizing should be enough.
Knowing how to resize images doesn’t equate to successful results from your images. Here are some of the best practices and tips to follow for resizing images in the best way possible:
Always make sure that the original product image you use is of the best quality. This will result in better results after being resized.
If the aspect ratio of the original image isn’t maintained in the resized image, there is a chance that the image might be distorted and the proportions of the subject might seem far from reality. Hence be sure to maintain the aspect ratio of the original image when resizing it.
Ensure the image once resized, looks appealing and perfect on different devices such as tablets, desktops, smartphones etc. By optimizing images for different devices you can provide a consistent experience to users across all these devices.
Larger images take longer to load. Try and keep the image’s file size to the lowest, without sacrificing the image quality. You can use any of the compression tools available out there to reduce the file size while retaining the clarity and quality of the image.
You can set up responsive images by setting up the HTML srcset attribute, which serves different sizes of images based on the screen size of the viewers. This is another great way to ensure users/customers across different platforms and devices can view the image without breaking the engagement.
eCommerce image size optimization can greatly impact not just the performance of your store in terms of SEO or loading speed, but also the user experience and conversions.
Creating an appealing, representative and engaging visual experience is essential to eCommerce businesses and thus it requires tools that can provide the best results without having to sacrifice quality in any way.
This is where an effective AI photo editing tool with highly accurate and effective image resizers, background generators, background removers and more, can help.
.png)
.png)
.png)