When deciding on the theme for your Shopify store, you must choose the one that aligns with your branding plan and will effectively showcase your products because it can make building and maintaining your online store easier and more successful.
One option to consider is the Shopify Supply theme. It is a popular choice among e-commerce businesses because of its effective design and also because it is absolutely free.
The Supply theme is one of the nine free themes officially offered by Shopify. It can be easily found and installed from the Shopify Theme store.
As its name suggests, the Supply theme is designed for merchants who have a large number of products and collections. The theme features a simple header with a product search bar and a shopping cart in the navigation bar. Drop-down menu items and a homepage full of collection lists and product categories further add to its appeal.
With the Supply theme, you can create a store that closely resembles a small version of major e-commerce marketplaces such as Amazon or eBay.
_ 60% of the users recommend Shopify Supply theme._
In this article, we will provide a comprehensive review of the Supply theme to help you determine if it’s the right fit for your store. We will also walk you through the steps involved in setting up the Supply theme and provide you with tips and tricks you need to get the most out of the Supply theme and create a successful online store in 2023. So, let’s get started!
You can follow the mentioned steps to set up a successful Supply-themed Shopify store.
Like the Shopify Minimal theme, the Supply theme is known for its clean and uncluttered layout, which provides plenty of space to display a large number of products on a straightforward and visually appealing storefront. However, what sets the Supply theme apart from the Minimal theme is its focus on larger inventory stores. With the Supply theme, you can showcase more than 50 products and up to 6 collections on the homepage, making it an ideal choice for merchants with a large number of products and collections.
The suitability of the Shopify Supply theme for your store will depend on your personal style, brand scheme, and industry characteristics. However, the Supply theme is a good fit for the following types of merchants:
There are several different versions of the Shopify Supply theme available in the Shopify Theme store. These include:
This is the original version of the Supply theme and includes a clean, modern design with customizable colors, font styles, and layout options.
This version of the Supply theme includes a bolder design with larger text and a prominent header image. It also includes customizable colors, font styles, and layout options.
This version of the Supply theme has a more industrial, rustic look and feel, with a stencil-style header image and a muted color scheme. It also includes customizable colors, font styles, and layout options.
This version of the Supply theme has a more rugged, outdoorsy look and feel, with a prominent header image and a bold color scheme. It also includes customizable colors, font styles, and layout options.
Additionally, you can also pick a Blue or light style design for the Shopify Supply-themed store. They offer the same set of features. However, they have different design elements that may appeal to different types of stores.
The Blue style features a solid and complete header in dark blue, which may be well-suited for stores that sell gadgets and other technology-related products. On the other hand, the Light style has a warm, grayish-red color and a horizontal menu below the header, which may be a good fit for stores that sell jewelry and accessories.
Overall, the different versions of the Supply theme offer a range of design options to suit different brands and styles. You can preview the different versions in the Shopify Theme store to find the one that best fits your needs.
The Supply theme is designed to be a minimalist and clutter-free option for e-commerce stores. However, just because it follows a minimalist style doesn’t mean that you can’t customize your store to compliment your brand image. the Supply theme offers a number of customization options and features that allow you to create a standout online store and helps you stand out in the competitive world of e-commerce.
Following are some of the customizations you must consider making to reap the best out of the Shopify Supply theme design.
The Shopify Supply theme allows you to customize the content on most of your online store’s pages by adding, rearranging, or removing sections and blocks to create unique page layouts. This gives you the flexibility to design your store’s pages in a way that reflects your brand’s style and meets the needs of your customers.
The Shopify Supply theme provides several options for adding content to your homepage, including “Rich text,” “Image with text,” “Video,” and “Map” sections. These options allow you to decorate your homepage and provide viewers with more information about your brand. While the customization options in the Supply theme may not be as extensive as in some other themes, they can still be used to create a unique and visually appealing online store.
When adding content sections to your homepage, it’s important to keep in mind that displaying a large number of products on the homepage can slow down your site speed. If you choose to display a large number of products on the homepage, you may want to consider limiting the number of content sections you add to ensure that your site remains fast and responsive.
The Shopify Supply theme makes it easy to install and integrate third-party apps without touching any code. You can add app functionality anywhere in your theme by using app blocks and app embeds, and you can browse the app collection to find apps that would complement your online store.
Here’s an example-
Imagine you own a store that sells handmade jewelry. Your store uses the Shopify Supply theme and you have been looking for ways to enhance the functionality of your store and provide a better experience for your customers.
You decide to browse the app collection in the Shopify Theme Store to see if you can find any apps that would be a good fit for your store. After some searching, you come across an app called “Jewelry Designer,” which allows customers to customize their own pieces of jewelry by selecting different colors, stones, and design elements.
You decide to install the app on your store and use the app blocks and app embeds feature of the Supply theme to add the customization tool to your product pages. Now, when a customer visits your store and clicks on a jewelry product, they can use the customization tool to create their own unique piece of jewelry.
Shopify app embeds allow you to enhance the functionality of your store and provide a better experience for your customers without requiring any technical expertise.
The Shopify Supply theme includes a collection filtering feature that allows customers to easily find the products they are looking for within your store.
With this feature, customers can filter collections by availability, price, and other criteria to find the products that best match their needs.
This helps customers quickly and easily find the products they are interested in, which can improve their shopping experience and increase the likelihood of them making a purchase.
Let’s take an example-
Imagine you own a store that sells a wide variety of clothes, including dresses, tops, bottoms, and outerwear.
When a customer visits your store and clicks on the “Dresses” collection, they are presented with a list of all the dresses you offer. However, they may not be interested in all of the dresses, so they can use the collection filtering feature to narrow down the options.
So, if the customer selects the “On sale” filter, the list of dresses is updated to show only the dresses that are currently on sale. They can then further refine their search by selecting additional filters, such as size, color, and style until they find the perfect dress.
Collection filtering is a powerful tool that can help you improve the usability of your online store by allowing customers to filter collections by their preferred criteria. You can use it to increase sales and improve customer satisfaction.
Adding a slideshow to the homepage of your online store can be an effective way to capture the attention of visitors and leave a strong impression. By using beautiful and captivating hero banners, you can showcase your brand and highlight your products in a visually appealing way.
It’s important to pay attention to the quality and resolution of your slideshow images, as low-quality images can negatively impact the appearance of your store.
The Shopify Supply theme allows you to set the running time for the slides, so you can determine how long each slide is displayed and ensure that visitors have enough time to view and absorb the content.
You can use this feature to leave a strong impression on visitors.
Here is an example to help you understand its significance.
Suppose you have an online store that sells high-quality outdoor gear, such as camping and hiking equipment, backpacks, and sleeping bags. Your store uses the Shopify Supply theme, and you have decided to add a slideshow to the homepage to showcase your products.
To create your slideshow, you gather a selection of high-resolution images of your products in action, such as people using your backpacks on a hike or setting up a tent in the wilderness. You upload these images to the Shopify Supply theme and set the running time for each slide to 10-12 seconds (which is ideal for the Shopify Supply theme).
When a visitor lands on your homepage, they are greeted by a slideshow that showcases your products in a visually appealing and engaging way. As the slides change, the visitor has a chance to see a variety of your products and get a sense of the quality and functionality of your gear.
When adding images to your online store, it’s important to pay attention to the size of the images to ensure that they look good and load quickly on your website. This is especially important when creating a slideshow, as the images will be displayed prominently on your homepage and will be seen by many of your visitors.
To ensure that your slideshow images look good and load quickly, it’s important to pay attention to the image size. The Shopify Supply theme recommends using images with a width of 1000px for your slideshow. It’s also important to make sure that all of your slides have the same image width and height, as using images with different sizes can create a visually inconsistent and unprofessional slideshow.
The recommended product image size is 1024 x 1024px.
For online stores with a large inventory, it’s important to create a dropdown menu.
A drop-down menu allows you to group menu items into categories to simplify the shopping experience by helping them navigate the store and find the products they are looking for.
If you have too many types of products that can’t be sorted into a specific group, you can use the “More” menu to create a dropdown list of additional items. This can help you keep your main menu organized and easy to navigate while still providing access to all of your products.
If you wish to create a user-friendly navigation bar on your online store, it’s important to keep the number of menu items to a minimum. This can help avoid overwhelming your customers with too many options which often scares the traffic away.
A good rule of thumb is to try to limit the number of items in your navigation bar to 5-6 items. For additional pages, you can use a dropdown menu to list them under one of the main menu items.
The Supply theme also allows you to organize your footer using quick links and a horizontal menu. You should include document and information pages like “About Us,” “Contact Us,” FAQ, shipping and refund policies, etc. in your footer.
Additionally, you should add social media icons and payment icons to the bottom corner of the footer to let customers know other ways they can reach you and to show which payment methods are accepted at your store.
The product page is all about how you showcase your product to lure customers into making a purchase.
One of the key customizations you must consider making on the Shopify Supply-themed product page is to include the image zoom effect, which allows customers to inspect products more closely by hovering their mouse over the images. This can be a useful tool for helping customers get a better idea of the quality and detail of your products and can help increase their confidence in making a purchase.
Another important feature of the Supply theme is the ability to show the “saved amount” or “compare at price” of a product on the product page. This can help customers see the value of your products and understand how much they are saving by purchasing from your store.
By providing this information, you can help build trust and credibility with your customers and increase the likelihood of making a sale.
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Ultimately, the success of a theme will depend on how well it fits the needs of a particular store and how effectively it is used. By choosing the Supply theme and taking advantage of its customization options and pre-designed page templates, you can create a professional and visually appealing online store and keep pace with the competitive world of e-commerce.
The Supply theme is a popular choice among e-commerce businesses, and it has received positive reviews from users for its clean and uncluttered design, customization options, and responsive design. It is also a free theme, which may make it attractive to merchants with a small budget.
If you are considering using the Shopify Supply theme for your online store, we encourage you to start experimenting with the theme and creating your own store. The Supply theme is a popular and reliable option that provides a range of features and customization options for creating a professional and user-friendly online store.
Whether you are a beginner or an experienced e-commerce entrepreneur, the Supply theme is a great choice for creating a successful and profitable online store. So go ahead and start experimenting with the Supply theme today, and see what you can create!
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