Having high-quality photographs of electronic products while creating an eCommerce store is a prerequisite to building a successful business online. Studies have shown that online users engage more with visuals rather than texts. People usually remember 80% of the visual content they consume and only 20% of the textual content.
And did you know? More than 90% of shoppers rely on product photos while making a purchase decision. So, you can start by using high-quality photographs of electronic items that you wish to sell on an eCommerce platform.
Here are the top 5 tips that you can use to photograph electronics products for high performance on eCommerce platforms.
eCommerce stores offer one of the most easily accessible platforms to sell electronic products. But to attract the right audience, your product page must stand out. You can optimize your page using the latest market trends in product photography that online shoppers cannot resist.
In electronics photography, clarity, quality, and relevance are the three main pillars of creating top-notch images for eCommerce. Here are the top 5 tips you can follow to achieve it -
The right lighting in electronics photography is imperative to obtaining high-quality output. It helps in capturing sharp images of electronic items and highlighting their features.
Using natural bright light for electronics photography is the most inexpensive way to obtain well-lit images of electronics products. However, you can also use artificial light sources such as ring lights and a softbox setup. In either case, you should ensure that the light is evenly distributed around the product to avoid unnecessary shadows.
You can also give a twist to your electronics photography by adding a reflection effect. It is a modern aesthetic that is becoming increasingly popular.
Adding reflection will give your electronic products a clean, sleek, and luxurious look. However, you should only add a reflection effect in front-facing photographs of the electronic items because, from other angles, getting natural reflections can be tricky and may not deliver the expected quality.
360-degree photography enables both exterior and interior views of electronic products for online shoppers. It is a consumer-driven trend that has received a tremendous response in recent years.
Technically speaking, 360-degree photography captures different frames of the product and then unites them to create an interactive image. This approach has worked for online sellers where an increase in conversion rates up to 50% was observed. You should give 360-degree electronics photography a try for enhanced product display, customer engagement, and overall shopping experience.
In electronics product photography, highlighting minute details and features of the product is imperative to showcasing it well to your audience. It does not only include capturing specific parts of the equipment that makes it stand out in the market competition but also enhancing them in the final photograph so that your page visitors notice it.
To achieve this, everything from the placement of the product, image background, and image size to post-production editing contributes equally.
Uploading a single photograph of electronic products on eCommerce is the least likely to get your consumers to invest in it. You must photograph electronic products using close-up shots and capture them from different angles and perspectives to help your consumers to have a clear idea of what to expect when they place an order.
You can also try flat-lay photography to display electronic products with multiple components in a single frame.
Source: Created on DoMyShoot
The type of props you use in product photographs of electronic items can make or break the deal for you on eCommerce platforms. The best practice is to keep it subtle and not overdo it.
You can use a bright backdrop to add a pop of color. Textured or plain fabric can also do the trick. You can also try natural backgrounds or plants as props as an affordable option.
Photographers today are also using light to create unique patterns and shadows in the product image. However, it can be tricky without professional help.
The quality of electronics photography impacts customer response and sales conversion on eCommerce significantly. Multiple things come into action when we talk about getting the right shot. Here are some of the parameters you must get right while photographing electronics for eCommerce -
High-resolution product images are imperative to building a professional-looking page on eCommerce platforms. It allows visitors to zoom in on the minute features of electronic products without losing clarity. It also avoids any discrepancy between the quality of products that customers expected and what was delivered to them.
Hence, high-resolution product photographs enhance customer experience and even drive customer satisfaction and loyalty toward the brand.
Image size determines how the photos of your electronics product are going to look on the eCommerce platforms. If the image size is not optimized correctly, the product image might get automatically cropped, especially in mobile applications, which in turn can hugely impact customer experience.
No matter how good of a quality your electronics photography is, it won’t do well if it is not eCommerce compliant. The guidelines differ for every eCommerce platform, like Amazon, Shopify, Walmart, etc., that online sellers should keep in mind.
Manual optimization and setting can be a painful task. There are applications now available that you can leverage to automate this task for you.
Here we understood the critical aspects of photographing electronic items for eCommerce platforms. We can also agree that generating high-quality photographs of electronic products can be expensive, given the setup required.
For a small business owner, affording professional electronics photography isn’t always possible. It is where we can help you.
Try our app DoMyShoot to create eCommerce-compliant photographs of electronic products at a shoestring budget and in just a few clicks. Connect with our team of experts to experience it yourself.
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