Product photography is an essential aspect of marketing any product, especially when it comes to e-commerce. Online shoppers rely heavily on product images to make purchasing decisions. As one of the largest retailers in the world, Walmart understands the importance of high-quality product photography in attracting customers and boosting sales. In this guide, we will discuss the best practices for Walmart product photography, including equipment, lighting, composition, and editing.
Insights about best practices for Walmart product photography:
The first step in creating high-quality Walmart product photography is to gather the right equipment. Here are some essential items that you will need for your product photography:
Choose a camera with at least 10 megapixels, as this will ensure that your images are clear and sharp. A DSLR camera is ideal, but a mirrorless camera or even a high-end smartphone can also work well.
Use a tripod to keep your camera steady and avoid shaky images. This is especially important when shooting in low light.
We will discuss lighting in more detail later, but for now, it is important to have a good lighting setup. This includes a lightbox, light stands, and bulbs.
A backdrop is used to create a neutral background that will not distract from the product. You can use a plain white sheet or purchase a professional backdrop.
Depending on the product you are photographing, you may need props to help showcase the product’s features. For example, if you are photographing a blender, you may want to include some fruits or vegetables in the shot.
Lighting is one of the most critical aspects of product photography. Good lighting will help showcase the product’s features and make it look more appealing to potential customers. Here are some lighting tips for Walmart product photography:
1. Use a lightbox
A lightbox is a small, enclosed space that diffuses light and helps create a soft, even light. This is especially useful for smaller products that require close-up shots.
2. Use natural light
If possible, shoot your products in natural light. This can be done outside or near a window. Natural light is free, and it can create a warm, inviting look.
3. Use artificial light
If natural light is not available, you can use artificial light. Use softbox or umbrella lights to create even light. Make sure the light is not too harsh or too dim.
Composition is how you arrange the elements in your photograph. It is essential to consider composition when taking Walmart product photos because it can make or break a photo. Here are some tips for composition:
1. Keep it simple
The product should be the focal point of the photo. Keep the background and any props simple so that they do not detract from the product.
2. Use the rule of thirds
The rule of thirds is a composition principle that involves dividing the image into thirds both horizontally and vertically. Place the product where the lines intersect to create a visually pleasing image.
3. Show the product in use
If possible, show the product in use. For example, if you are photographing a blender, show someone using the blender to make a smoothie.
Editing is the final step in creating high-quality Walmart product photography. Here are some editing tips:
1. Use photo editing software
There are many photo editing software options available, such as Adobe Photoshop or Lightroom. Use these programs to adjust the exposure, contrast, and color of your images.
2. Crop and resize
Crop your images to remove any unwanted elements, and resize them to the appropriate size for Walmart’s website.
3. Keep it natural
Do not over-edit your photos. The goal is to make the product look as natural as possible, so avoid using too many filters or effects.
Lets next look at Walmart as a platform and how you should set up your photo shoot for Walmart product photos.
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But first, let’s look at why you should even consider sellers on a marketplace like Walmart. There are several reasons why sellers should list their products on Walmart. Here are some of the key benefits of selling on the Walmart marketplace:
1. Huge Customer Base:
Walmart has a massive customer base that includes millions of shoppers across the United States. This can provide sellers with access to a large and diverse audience that they may not be able to reach through other channels.
2. Increased Sales:
By listing their products on Walmart, sellers can potentially increase their sales and revenue. This is because Walmart is a trusted and well-known brand, and shoppers are more likely to purchase products from sellers who are listed on Walmart’s platform.
3. Low Fees:
Walmart’s fees for sellers are generally lower than other eCommerce platforms like Amazon. This can help sellers to save money on transaction fees, shipping costs, and other expenses associated with selling online.
4. Brand Exposure:
Selling on Walmart can provide sellers with increased brand exposure, as their products will be listed alongside other well-known brands on Walmart’s platform. This can help to build brand awareness and increase customer trust in the seller’s brand.
5. Easy Integration:
Walmart offers easy integration with popular eCommerce platforms like Shopify, BigCommerce, and WooCommerce. This can make it simple for sellers to list their products on Walmart and manage their orders and inventory across multiple platforms.
6. Trust and Credibility:
Walmart is a trusted and well-known brand that is associated with quality and reliability. By listing their products on Walmart, sellers can benefit from this trust and credibility, which can help to build customer trust and increase sales.
Listing your products on Walmart can provide access to a huge customer base, increased sales, low fees, brand exposure, easy integration, and trust and credibility. These benefits make Walmart an attractive platform for eCommerce sellers looking to expand their reach and increase their sales and revenue.
Before you begin taking product photos, it is important to prepare for the photoshoot. This includes:
1. Choosing the Right Equipment
The first step is to choose the right equipment. This includes a camera, tripod, lighting equipment, and backdrops. The camera should be high-quality, with a resolution of at least 12 megapixels. The tripod should be sturdy and adjustable, allowing you to take photos at different angles. The lighting equipment should be adjustable and provide even lighting. The backdrops should be plain and neutral in color, such as white or gray.
2. Choosing the Right Location
The location you choose for the photoshoot is also important. It should be well-lit and free of distractions. If you are taking photos indoors, make sure the room has plenty of natural light. If you are taking photos outdoors, choose a location that is free of clutter and distractions.
3. Preparing the Product
Before you begin taking photos, you should prepare the product. This includes cleaning the product and removing any packaging or tags. Make sure the product is free of any scratches or dents. If the product has any special features or details, ensure they are visible in the photos.
Once you have prepared for the photoshoot, it is time to set up the. This includes:
1. Setting Up the Backdrop
The first step is to set up the backdrop. Make sure it is free of wrinkles and any other imperfections. If you are using a white backdrop, make sure it is bright white and not yellowish. You can also choose to simply shoot against a neutral-colored wall.
2. Setting Up the Lighting
The next step is to set up the lighting. The lighting should be even and not create any shadows. You can use natural light or artificial light. If you are using artificial light, make sure the color temperature is correct.
3. Positioning the Product
Now let’s position the product. The product should be positioned in the center of the backdrop. Make sure the product is at the same level as the camera. You may need to use a tripod to achieve best results.
Once you have set up the photo shoot, it is time to take the photos. This includes:
1. Choosing the Right Camera Settings
The first step is to choose the right camera settings. The camera should be set to manual mode, allowing you to adjust the aperture, shutter speed, and ISO. The aperture should be set to a low number, such as f/2.8, to create a shallow depth of field. The shutter speed should be set to a fast speed, such as 1/200, to freeze the motion of the product. The ISO should be set to a low number, such as 100, to reduce noise.
You can also choose to use a smartphone to do your shoot.
2. Taking Multiple Photos
It’s a good idea to take multiple photos. Take photos from different angles and distances. Make sure the product is in focus and the lighting is even. Take close-up shots of any special feature or detail of the product.
3. Editing the Photos
The final step is to edit the photos. This includes cropping the photos, adjusting the exposure, and removing any imperfections. Make sure the photos are consistent in terms of color and brightness.
Let’s jump into looking at the Imagery Guidelines for Walmart and how to make your product photography cost effective.
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In addition to the best practices for product photography, Walmart also has specific guidelines for product images that sellers must follow. These guidelines include:
1. Image Requirements:
Images must be at least 500 x 500 pixels, but preferably 2000 x 2000 pixels or higher
Images should be in JPEG, PNG, or GIF format
The file size should be no larger than 5 MB
Images must be of the actual product and not a stock photo or graphic
2. Image Content:
The product should be the main focus of the image
The product should be centered and take up at least 85% of the image
The product should be on a plain, white, or light gray background
The image should not contain any watermarks, logos, or text overlays
3. Image Quality:
The image should be clear and in focus
The lighting should be even and not create any shadows
The image should accurately represent the color and texture of the product
The image should not be digitally altered or enhanced beyond basic photo editing, such as adjusting brightness or contrast
By following these guidelines, sellers can ensure that their product photos meet Walmart’s standards and help to drive sales. It is important to note that Walmart may remove product images that do not meet their guidelines, so it is essential to adhere to them to avoid any issues.
In this competitive eCommerce landscape, it is important for sellers to devise strategies to outshine their competition. One way to differentiate oneself is to add rich images like lifestyle shots and infographics to your Walmart listings.
These type images can be particularly effective in eCommerce because they provide a more realistic and relatable depiction of the product in action and tell the users the exact features and benefits.
Just in case you aren’t sure whether have such images can help your product listings, here are some of the key benefits of using contextual images in product photography:
Creates a Connection with the Customer:
Lifestyle images can help customers imagine themselves using the product and create an emotional connection with the product. By showing a product in use, it can be easier for customers to picture themselves using it in their own lives, which can help to build trust and increase the likelihood of a purchase.
Demonstrates Functionality:
Lifestyle images and infographics can demonstrate or highlight the functionality of a product in a way that traditional product images cannot. For example, a lifestyle image of a camera being used to take a photo can demonstrate the camera’s capabilities and features in a way that a static product image cannot.
Shows the Product in Context:
Lifestyle images can also show the product in a real-life context, giving customers a better idea of how the product can be used and where it fits into their lives. For example, a lifestyle image of a person wearing a pair of shoes while hiking can help customers see how the shoes perform in a rugged environment.
Increases Engagement:
Lifestyle images can also increase engagement on eCommerce platforms. Customers are more likely to spend time browsing through a product listing if there are lifestyle images that show the product in use. This can increase the time customers spend on a product page, which can lead to higher conversion rates.
Sets You Apart from Competitors:
Using lifestyle images can also help your products stand out from competitors. Many eCommerce sites still use traditional product images, so using lifestyle images can help your products appear more unique and memorable to customers. This can help you to build a brand and increase customer loyalty over time.
By incorporating lifestyle images into your product photography, you can help to create a more engaging and effective shopping experience for your customers. However, this can be an expensive proposition especially when using traditional photography workflows.
In the next section we’ll explore:
There are several mobile app-based solutions available for product photography that can help you take high-quality product images with just your smartphone. These can substantially help to reduce your overhead costs of working with a professional photo studio. Some of the best options include:
Snapseed
Snapseed is a free photo editing app that offers a wide range of editing tools to enhance your product images. It includes features like selective adjustments, sharpening, and perspective correction, making it a great choice for fine-tuning your product shots.
VSCO
VSCO is a popular photo editing app that offers a variety of presets to give your product images a professional look. It also offers advanced editing tools like exposure, contrast, and saturation adjustments, making it a versatile tool for product photography.
Lightroom
Lightroom is a powerful photo editing app that offers a wide range of editing tools and presets to help you create stunning product images. It also includes advanced features like selective adjustments, noise reduction, and lens correction, making it a great choice for more complex product shots.
Camera+
Camera+ is a camera app that offers advanced features like manual focus and exposure control, allowing you to fine-tune your product shots for the best results. It also includes a range of editing tools like cropping, filters, and color adjustments, making it a one-stop-shop for product photography.
Snapwire
Snapwire is a platform that connects businesses with photographers to create custom product images. With the Snapwire app, you can request product photos from professional photographers, making it a great choice for businesses that want high-quality product images but don’t have the time or resources to take them themselves.
DoMyShoot
DoMyShoot is an AI-powered product photography app designed specifically for eCommerce. It enables sellers to capture product photos using intelligent in-app guides specific to a product category. The app generates high-quality images for multiple marketplaces, so sellers no longer need to worry about image rejections. Additionally, DoMyShoot helps create high engagement, lifestyle images, and infographics straight from your smartphone or their web app version of the solution. With a very competitive pricing point and no fixed commitments required, this is a great solution for online sellers.
DoMyShoot is a professional product photography and image editing service that can help Walmart sellers take high-quality product images that meet Walmart’s guidelines. Here are some ways that Domyshoot can help Walmart sellers:
Professional Product Photography:
DoMyShoot offers professional product photography services that can help Walmart sellers create high-quality product images that showcase their products in the best possible light. Their team of experienced photographers can work with you to create a customized product photography solution that meets your specific needs.
Consistent Image Quality:
DoMyShoot uses a consistent approach to product photography and image editing, ensuring that all of your product images are of the same high quality. This can help to create a professional and cohesive look for your product listings, which can help to build trust with customers.
Walmart Guidelines Compliance:
DoMyShoot is familiar with Walmart’s product image guidelines and can ensure that all of your product images meet these standards. This can help to prevent your product images from being removed by Walmart and can ensure that your product listings are always up to date and in compliance with Walmart’s policies.
Image Editing and Retouching:
DoMyShoot also offers image editing and retouching services that can help to enhance your product images and make them more appealing to customers. Their team of experienced editors can work with you to adjust the brightness and contrast, remove any imperfections, and make other edits to ensure that your product images are of the highest quality.
Faster Turnaround Time:
DoMyShoot offers a faster turnaround time than many other product photography and image editing services, allowing you to get your product images uploaded to Walmart more quickly. This can help to speed up the process of getting your products listed on Walmart and can help to increase your sales and revenue.
In conclusion, DoMyShoot can help Walmart sellers create high-quality product images that meet Walmart’s guidelines and help them stand out from competitors. Their professional product photography, consistent image quality, Walmart guidelines compliance, image editing and retouching, and faster turnaround time make them an excellent choice for Walmart sellers looking to improve their product listings and increase their sales.
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