As opposed to physical stores, online stores do not have products that consumers can touch and examine. This means that sellers need to have compelling product images for their online stores.
In this article, we'll share with you 5 tips that you can use to enhance your product photos and make them more appealing for your customers.
When it comes to product photos, it's important that your products are clear, sharp, and in focus. One of the best ways to ensure this is to have clear and defined edges in the photo.
Customers usually associate items with ill-defined and fuzzy edges with bad quality.
Consistency is one of the most important tips for improving the quality of your product photos. It is key to building customer loyalty and boosting sales.
Having consistent angles, lighting, spacing, and sizing in all product photos makes customers associate them as part of a brand. All your product images should have a similar aesthetic.
It may be tempting to make all your products look shiny and new. But there are many products that are quite shiny already and hence, need reflection control.
Too much shine may cause loss of detail and sharpness whereas too little shine may make the product look dull. That's why it's important to use the right angles and ensure proper reflection.
Since your customers can't actually touch the products you are selling, it's better to use multiple product images depicting multiple angles. This enables your customers to get a better understanding of the product.
This also includes showcasing products in different sizes as well as environments. Having multiple viewpoints helps customers make a decision quicker.
Not everyone can afford a professional photo studio. So, a lightbox can be a simple replacement. It's like a mini studio that usually comprises of a background, walls, stand, and lamps.
A lightbox can make lighting simple and pain-free. So, no matter how you position lights around it, your photos will come out to be fairly lit. It can make your products look a little bit nicer.