Ajio Sellers Case Study | How Dresma Enhanced eCommerce Content Creation

About The Client

Ajio Business, a subsidiary of Reliance, is an online marketplace connecting sellers of apparel and footwear to a wide range of buyers. With an ever-increasing product range, Ajio Business has made it easier for retailers to sell their merchandise and reach a wider customer base. The company's mission is to provide small businesses with a platform to expand their customer base and increase sales.

Key Challenges Faced

Ajio Sellers encountered a series of hurdles while trying to achieve dynamic and diverse imagery for their brand:

- Inconsistent image quality

Before adopting Dresma, the sellers had to rely on their own product photography skills to capture images of their products, resulting in inconsistent image quality. This not only affected the product's visual appeal but also made it difficult to list the products on Ajio Business.

- High inventory holding cost

The delay in listing products on Ajio Business led to increased inventory holding cost for the sellers, which affected their overall profitability.

- Limited online sales

With slow and inconsistent cataloging processes, online sales for the sellers on Ajio Business remained limited. By addressing these key challenges, Dresma was able to provide an effective solution for Ajio Business, enabling sellers to quickly and easily capture high-quality product images and list them on the platform, ultimately leading to increased online sales and profitability.

Solutions

Streamlined Image Capture with High-Quality Results

Dresma eliminates the need for sellers with varying photography skills to capture product images. Their mobile app, DoMyShoot provides a consistent and user-friendly interface, ensuring high-quality product images every time.

Faster Time to Market with Reduced Inventory Hold

Dresma significantly reduces cataloging time (from 2 weeks to 2 days). This faster turnaround allows sellers to list products quickly, minimizing the time inventory sits idle, leading to lower holding costs and increased profitability.

Increased Sales Through Appealing Product Images

Dresma delivers professional-looking, high-resolution images within 24 hours. These visually-appealing images showcase products effectively, boosting customer confidence and driving online sales.

Results

Empowering Ajio Sellers : Streamlining Photo shoots with the Dresma

Raw Image

White Background

Showcase your Products with GenAI

SHOW ME HOW

Reduced cataloging time

With Dresma, cataloging time has been reduced from two weeks to just two days. This quick turnaround time has allowed sellers to list their products faster and begin selling online sooner.

Increased online sales

The improved product imagery has increased online sales for Ajio Business sellers. Customers are now able to view high-quality images of the products, which has boosted their confidence in making a purchase.

Lowered inventory holding cost

With faster cataloging and listing, inventory holding costs have decreased. This has resulted in higher overall profitability for the sellers.

Ready-to-list images

Dresma provides ready-to-list images to the cataloging team within 24 hours. This has made the cataloging process more streamlined and efficient.

Conclusion

By partnering with Dresma, Ajio Business was able to revolutionize its product photography process. The mobile app's technology-driven solution helped Ajio Business sellers reduce cataloging time, save costs, and increase sales. Today, Ajio Business sellers have access to a sophisticated, AI-powered photography solution that delivers unmatched value and profitability.

“By using the DoMyShoot application at their own outlets, our sellers are able to generate images faster which in turn means our cataloging team is able to create product listings quicker!”

Ajio Sellers

Team Ajio Sellers

From Small Shops to Big Sales: How Dresma Revolutionized Product Photography for Ajio Business Sellers