Amazon More: Enhancing In-Store Product Photography with Dresma

Workflows with Dresma’s Gen AI Solutions: A Case Study

About The Client

Amazon More is one of the leading eCommerce platforms in India, offering a wide range of products to customers across various categories including FMCG, fresh produce & appliances. In addition to online sales, Amazon has a growing network of brick-and-mortar stores in India, providing a seamless shopping experience for customers.

Key Challenges Faced

Amazon More's in-store product photography for their FMCG vertical faced several challenges before adopting DoMyShoot:

- Coordination and Logistics

Prior to using DoMyShoot, the process of capturing and delivering product images for the cataloging team involved multiple stages and coordination between different teams. This resulted in increased time and effort, as well as logistics issues for large or bulky items.

- Inconsistent Image Quality

The in-store product images were often captured using different cameras and lighting conditions, leading to inconsistent image quality across the product catalog.

- SKU Naming

With a large number of products, it was challenging to maintain a consistent and accurate naming convention for each product's SKU, leading to confusion among customers and internal teams.

- Compliance with cataloging guidelines

Amazon More has strict cataloging guidelines, and it was difficult to ensure that the images captured in the stores were in compliance with these guidelines.

Solutions

Empowering In-Store Staff for Image Capture

Dresma eliminated the need for complex coordination and logistics. In-store staff can capture high-quality images directly on their mobile phones, removing the need for dedicated photography teams or equipment transportation.

AI-Powered Consistency Across All Products

Dresma utilized AI-powered image editing capabilities. This ensured consistent lighting, background removal, and image formatting across all products, regardless of the capturing device or in-store lighting conditions.

Pre-Configured Workflow Ensures Seamless Adherence

Dresma offers a pre-configured workflow that adheres to Amazon's specific image guidelines. This ensures all captured images meet the quality and format requirements from the start, reducing the need for post-editing adjustments.

Results

Key benefits offered

Raw Image

White Background

Lifestyle

Infographics

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Quick Turnaround

The images are delivered within 24 hours, ensuring a faster time to market for new products or updates.

High-Quality Images

Dresma's AI-powered imagery ensure consistent and high-quality images for each product, improving the overall customer experience and driving sales.

Scalability

The app's scalability allows Amazon More to capture product images for any quantity or type of product, making it a flexible and cost-effective solution for their in-store product photography needs.

Pre-configured Workflow

The app is pre-configured with Amazon's image guidelines, ensuring consistent and high-quality images across the catalog. This has reduced the time and effort required for image editing and standardization.

Conclusion

Dresma has enabled Amazon More to overcome the challenges of in-store product photography, providing them with a scalable, cost-effective, and high-quality solution. With Dresma's pre-configured workflow, barcode scanner, and mobile-based capture capabilities, Amazon More's in-store staff can capture and deliver product images quickly and efficiently, ensuring a seamless shopping experience for their customers.