One of Lou’s biggest challenges occurred during the COVID-19 pandemic. He found it extremely challenging to create product catalogs as his products could not be transported to the photo studio he was using:
- Budgetary Constraints
Traditional photo shoots proved to be a drain on his financial resources, with costs escalating each time new products and color variations were introduced into the product catalog
- Time Crunch
The lengthy process of creating the content through conventional product photography , graphic design and listing agencies required a lot of coordination at his end resulting in over a 6 to 8 weeks time-to-market for any new product
- Scaling Struggles
The battle of scaling content creation, particularly for lifestyle images and infographics, posed a formidable challenge, requiring extensive coordination and concerns on inconsistencies in quality
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