How BeepKart Enhanced Online Presence with Dresma's AI Solutions

About The Client

The client, BeepKart, is a full-stack online platform for buying and selling used two-wheelers. The company has built a profitable business at a city level in Bengaluru and is now looking to gradually replicate its success throughout India. BeepKart’s success is evident by the fact that it recently closed a Series A funding round of $9 million led by Vertex Ventures South East Asia and India. Taking a digital-first approach, the company is working on offering a transparent and increasingly product-led journey to sellers and buyers. It removes the stress involved in buying or selling used two-wheelers and makes the process easy and enjoyable. In essence, the company is challenging the need to buy an expensive two-wheeler when a BeepKart bike is available. It aims to solve customer pain points in this high-value and high-consideration category.

Key Challenges Faced

The client faced some key challenges with their imagery workflow:

- Scaling Bottleneck

The client struggled to keep up with their growing product line. Their traditional photography process couldn't handle increasing product volume, potentially leading to delays and backlogs in getting new products to market.

- Slow Turnaround Hindered Growth

The lengthy process of capturing and editing product photos resulted in a high turnaround time (TAT) of 5-8 days. This delayed product launches and updates, hindering their ability to capitalize on sales opportunities.

- Inconsistency Across Locations

Shooting photos across multiple locations often leads to inconsistent product imagery. This inconsistency could create a confusing and unprofessional brand experience for their customers.

Solutions

Streamlined Workflow & 24-Hour Delivery

Dresma eliminated their slow, traditional workflow. Currently, their turnaround time is 14 hours. This allows BeepKart to quickly photograph new products and get them listed faster, maximizing sales opportunities.

Cost-Effective Photography

BeepKart slashed their photography costs by 70% with Dresma. Dresma eliminates the need for expensive studios and professional photographers, making professional-quality product photography affordable for businesses of all sizes.

Consistent Quality & Hassle-Free Uploads

Dresma ensured consistent, high-quality product photos across their entire product line. Plus, we deliver images that are already compliant with marketplace guidelines, saving BeepKart valuable time and resources when uploading products. With Dresma, currently BeepKart is able to process 12,000 to 15,000 product images a month.

Results

Empowering Beepkart : Streamlining Photo shoots with the DoMyShoot App

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75,000+ product photographs delivered

Dresma helped BeepKart scale its product photography workflow. Dresma allowed the client to get 75,000+ images in the past 1 year, all delivered within 24 hours of doing the shoot. If they had relied on a traditional photography workflow, it would have taken them 3 to 5 times more in terms of cost and time to get 75,000+ images and get their product listing live.

Time reduced to 300 images every 24 hours

Dresma cut down the turnaround time by more than 80% as compared to a traditional workflow. We delivered final images within a few hours as opposed to days – delivering 75,000+ images last year. This reduced the average time taken to 300 images per 24 hours.

Cost reduction by around 70% when compared to traditional workflow

Hiring a professional photographer or a photography studio can cause a significant dent in a company’s finances. This is especially a problem for smaller businesses because of their smaller budgets. The client was able to cut down their photography costs by as much as 70% when compared to a traditional photographer or photo studio workflow.

Improved the quality of product photos

Despite being cost-effective, Dresma doesn’t compromise on the image quality. BeepKart benefited from it as these higher-quality images improved the conversions on its marketplace.

Conclusion

This Indian startup is providing a great template to other businesses on how to run a profitable business. The recent Series A funding round that the company closed is a testament to the work that they’ve done till now. As a company, Dresma feels proud to have played some part in BeepKart’s growth journey. Through our product photography solution, the client quickly scaled up the number of images they were able to click. The professional quality photos as well as the reduced turnaround time show how Dresma can be an excellent solution for many similar businesses who want to scale their business. As you can see in the before and after images below, the product photographs also looked more consistent and of much better quality. Check out the images below to see how Dresma performs its magic.

“We have been working with Dresma for over a year now and its photography solution, DoMyShoot, has been a wonderful companion in our growth journey. Thanks to getting high-quality photos in a short time frame, we have been able to expand our reach. Moreover, the support that the Dresma team offers in implementing their solution has made our product photography workflow smoother and more scalable. We look forward to expanding our partnership with DoMyShoot more aggressively.”

Abhishek Saraf

Co Founder & COO

How Dresma Helped BeepKart Scale Its Product Photography Workflow to Deliver 75000+ Images