How Gugguu Scaled eCommerce Content Creation with Dresma

About The Client

The client is a premium kids’ fashion brand from Finland. The company designs and manufactures high-quality, sustainable clothes for kids. It makes outdoor and indoor clothing along with accessories using cotton, eco-cotton, and cotton blends. The products are made in the EU and their collection includes sizes for children aged 0 to 15. The business called Gugguu was started by two sisters, Miiaa Riekki and Anne Valli, who were struggling to find durable and good-looking clothes for their children. So, they started their own brand of children’s fashion. After being founded in 2012, the company started operations in the Finnish market. It grew over the years and now it sells products all over the world, with retailers in countries like Australia, USA, Germany, and China.

Key Challenges Faced

Before incorporating DoMyShoot into its photography workflow, the client faced some key challenges like –

- Studio Costs Eating Away Profits

Renting or maintaining a product photography studio can be expensive. The client likely faced high overhead costs associated with studio space, equipment rentals, and potential staff for studio operations. This could significantly impact their budget.

- Slow Turnaround Hinders Growth

Traditional in-studio photography can be a slow process, from setup to capturing and editing images. The client might have experienced delays in getting product photos, hindering their ability to update their catalog and launch new items quickly.

- Scalability Bottleneck

Traditional studio setups struggle to handle increasing product volume. The client may have found it difficult to scale their image production as their business grew, potentially leading to backlogs or delays in product launches.

Solutions

Effortless Scalability

Gone are the days of expensive studio setups and limited capacity. Dresma empowered them to scale their image production effortlessly. With their mobile app, they can capture a whopping 600 images per month, a feat nearly impossible with traditional methods. This ensures a steady stream of high-quality product photos to support their growing business.

Cost Savings

Dresma eliminated the need for a dedicated studio, its associated equipment, and a team of photography personnel. This translates into significant cost savings. The client was able to downsize their photography team from 5 to 1, freeing up resources for other areas of their business.

Faster Time -To - Market

Dresma streamlined the entire process. They no longer have to deal with lengthy studio setups and editing delays. Capturing photos with the mobile app was quick and simple, requiring minimal setup and just one person. Plus, they received high-quality images within hours, not days or weeks. This allowed for faster product launches and catalog updates, keeping their customers engaged and sales flowing.

Results

Empowering Gugguu : Streamlining Photo shoots with the DoMyShoot App

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Massive Image Production Boost

Dresma unlocked a new level of efficiency. They scaled their image production to a staggering 600 images per month, a significant increase compared to their previous limitations.

Dramatic Cost Reduction

Dresma slashed their product photography expenses by a whopping 90%! This freed up valuable resources that could be reinvested into other areas of their business growth.

Leaner & Meaner Photography Team

Dresma simplified the process so much that they were able to downsize their photography team from 5 people to just 1. This not only saved money but also streamlined their workflow.

Studio Farewell, Simplicity Hello

Dresma eliminated the need for a complex in-house studio setup. This not only reduced costs but also simplified the entire photography workflow, making it faster and more efficient.

Conclusion

Thanks to its ease of use and quick image production workflow, Dresma was an instant hit with Gugguu. The client not only used the app to scale up their image production but also cut down their costs. Now, instead of 5 people working on producing product images, Gugguu has only 1 stylist who manages the entire workflow.

“Thanks to DoMyShoot, we massively scaled up our image production. The app is convenient to use and delivers results much quicker than any other service out there. We liked it to the extent that we replaced our in-house photo studio with DoMyShoot.”

Team Gugguu

This Premium Kids' Fashion Brand Replaced Their In-house Photo Studio With DoMyShoot’s Product Photography app: A Case Study