Happy Sol Case Study: Boosting Sales with AI-Driven eCommerce Content

About The Client

Happy Sol is a wellness product powerhouse with a mission to empower women to feel and look beautiful from the inside-out. The company’s concept is a bit unique when it comes to offering wellness around the globe. They tend to make the body and mind a peaceful place to inhabit for the soul through light therapy and infrared heat. At its heart lies the inspirational founder, Tammy Nevin who chose not only to offer an alternative approach in terms of self care but also make the business easily accessible through both website sales as well Amazon marketplace offerings - talk about making life easier!

Key Challenges Faced

Prior to adopting Dresma the company was facing the following difficulties in product photography:

- Scattered workflow

The company's workflow was fragmented, with photoshoots getting scheduled both in-house as well as being outsourced to photographers, inefficiency would have kicked in with scale. The team felt the need for a scalable workflow designed for small teams.

- High cost associated with outsourcing photography needs

With outsourced product photography proving costly, it seemed the investment in visual content creation wasn’t sustainable. Something had to change to curtail costs without compromising on the quality of the imagery.

- Wheels of progress churned slowly

After the anticipated delivery of product images failed to meet deadlines, it had a direct impact on the company's growth. A delay in showcasing products meant that potential consumers were unable to make informed decisions - ultimately preventing business growth.

Solutions

A Unified & Scalable Approach

Dresma offered a centralized platform, allowing Happy Sol to capture professional-looking product photos in-house, regardless of team size. Their mobile app's intuitive interface and scalability empower them to manage their photography needs efficiently, even with a growing product range.

Cost-Effective Content Creation

Dresma empowered Happy Sol to ditch the expensive outsourcing route. Their in-house team can capture stunning product photos using the app, significantly reducing overall photography costs. This allows them to invest more resources into other areas of their business.

Faster Turnaround, Faster Growth

Dresma delivered high-quality product photos within a 24-hour timeframe. This rapid turnaround allows Happy Sol to get their products in front of customers quickly, leading to faster product launches and increased sales opportunities.

Results

Empowering Happy Sol : Streamlining Photo shoots with the DoMyShoot App

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Enhanced imagery delivered within a really short span of time

Using Dresma was a boon for the client as the product images received were reducing the crippling of the company’s growth. The timely delivery of the processed images acted like a catalyst for Happy Sol.

Offering a controlled guided shoot

Dresma re-invented the protocol for product photography, allowing sellers to be creative and explore unique angles. Its user-friendly interface simplified even novice photographers into professionals with ease!

AI assisted photo editing with human evaluated imagery

Through the use of AI-powered technology, Dresma provides an opportunity for brands to produce compelling and visually engaging images at a fraction of the cost. These impactful visuals are sure to draw customers in and foster meaningful engagement with their product images.

Product images compliant with the marketplace guidelines

Selling online can be an intimidating prospect for startups - until now. Dresma has revolutionized the process by providing easy access to visual content that meets all marketplace guidelines with a single click of their preset tab feature. No more worries, no more hassle; simply get shooting and start selling!

Conclusion

Happy Sol experienced a revolutionized product imaging with Dresma. Without any financial commitment or complex migrations, the app offered a smooth workflow transition to the client. The client's product images were being brought to life with unbelievable quality - all according to marketplace standards! Today the benefits of AI-supported photography service have come in the hands of startups. Every startup now has access to sophisticated AI-powered photography solutions designed by Dresma – delivering unmatched value in return.

“I am so happy that I found DoMyShoot! It took my Amazon photos to the next level. All you must do is take a photo of your product, and they do the rest with their great editing skills, as well as the numerous templates to choose from. It is very user-friendly. I highly recommend this company.”

Team Happy Sol

Wellness startup adopts Dresma for seamless multi-channel sales