Home Design Success with Dresma's AI-Powered Content Solutions

About The Client

Home Design, a leading premium furniture brand based in the US, specializes in producing high-quality furniture for homes. With operations in Malaysia, a commitment to delivering exceptional products and a vision to expand their market presence, Home Design sought innovative solutions to enhance their content creation process while optimizing costs and time.

Key Challenges Faced

Home Design encountered a series of hurdles while trying to achieve dynamic and diverse furniture imagery for their brand:

Budgetary Constraints

Traditional photo shoots proved to be a drain on financial resources, with costs escalating each time new products and color variations were introduced into there product catalog

Time Crunch

The lengthy process of crafting final content through conventional product photography methods stretched over 6 to 8 weeks, delaying time-to-market and hindering speediness

Scaling Struggles

The battle of scaling content creation, particularly for lifestyle shots, posed a formidable challenge, requiring extensive coordination and resources to achieve the requirement of a large number of creative shots for each angle

Solutions

Cost Savings

By bidding adieu to frequent furniture photo shoots, Home Design realized substantial cost savings, empowering them to invest resources strategically

Time Efficiency

The accelerated workflow enabled Home Design to respond swiftly to market demands, introducing new products with minimal delay and staying ahead of the curve

Scalability and Adaptability

The newfound speed in content creation empowered Home Design to scale their operations seamlessly, facilitating expansion into new sales channels and markets

Results

Empowering Home Design: Streamlining Photo shoots with the DoMyShoot App

Raw Image

White Background

Lifestyle

Infographics

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Streamlined Simplicity

Dresma resolved the complexity of multiple tools and services for Home Design by enabling access to an all-in-one platform for content creation, simplifying their workflow and enhancing efficiency

Guided Brilliance

Armed with the DoMyShoot mobile app, Home Design's team embarked on guided photo shoots at their convenience. Instant furniture photo outputs tailored to their specifications ensured a seamless process from shoot to showcase

Speedy Delivery

Gone are the days of waiting weeks for final content. With Dresma, Home Design experienced rapid content delivery, with rich assets like furniture lifestyle shots and infographics ready in under 48 hours, giving them a competitive edge in the fast-paced eCommerce market

AI Enhancement

Powered by advanced AI algorithms, Dresma breathed new life into Home Design's product visuals. Furniture image enhancements elevated the quality of their content, captivating audiences and enhancing brand credibility

Conclusion

To sum it up, teaming up with Dresma was a game-changer for Home Design. By embracing innovative approaches and tapping into the magic of AI-driven furniture imagery workflows, Home Design not only tackled the hurdles of old-school product photography workflows but also set themselves up for long-term success and growth in the cutthroat world of furniture sales. They're not just keeping up with the Joneses—they're leading the pack!

We migrated our photo shoot and content creation workflow to Dresma and see the immense value their AI + human in the loop model brings to our requirements. Furniture photography is challenging,expensive and time taking- not anymore for us! We look forward to further optimizing the workflow as we scale out our online business across new channels of Sales.

Eugene YK Tan

Director, HOME DESIGN

This Furniture Brand Replaced Traditional Photography