Dresma Helped This High-End Wig Seller Get Consistent, Professional Imagery Without Spending on an Expensive Photo Studio

Workflows with Dresma’s Gen AI Solutions:  A Case Study

About The Client

The client is an online luxury wig store dedicated to providing its customers the highest quality human hair products. The business, called Integrity Wigs, is run by a former hairdresser who handles the business operations along with her daughter who is a beautician. Its range of products includes everything from toppers to full wigs and all the tools and accessories in between. Made from 100% human hair ethically sourced from all over the world, each product is individually designed and thus, no two products are identical. Integrity Wigs sells its products through their Shopify store as well through social media platforms like Instagram, Facebook, and Tik Tok. Although primarily focused on US markets, the company is now looking to expand to other countries as well.

Key Challenges Faced

Before incorporating DoMyShoot into its photography workflow, the client faced some key challenges like – 

 

- Inconsistent Outputs

 

Taking their own product photos often resulted in inconsistent results. Without professional expertise, achieving a polished look was difficult. Shadows and uneven lighting plagued their DIY attempts, ultimately leading to unprofessional-looking product presentations.

 

- Prop Problems

 

To create a variety of product settings, they needed to purchase different props. This added cost and storage requirements, becoming an additional burden on their resources.

 

- Expensive Workflows

 

The entire workflow of product photography was simply inconvenient and costed high. From scheduling shoots to editing photos, the process was time-consuming and cumbersome, hindering their ability to efficiently manage their product listings and marketing needs.

Solutions

Effortless Consistency & Professional Polish

Dresma eliminated the need for complicated setups and inconsistent DIY results. Their mobile application’s in-app guides ensure the brand to capture high-quality photos with perfect lighting and minimal shadows. Plus, they handle all the editing, delivering professional-looking, clean-up pictures within 24 hours.

Streamlined Process for Busy Businesses

Integrity Wigs bid goodbye to prop shopping, background setup, and endless editing! Dresma simplified the entire process. By simply using the DoMyShoot mobile app to capture your product photos, and they take care of the rest. This frees up your valuable time and resources to focus on other aspects of your business.

Cost-Effective Solution with Scalability

DoMyShoot eliminates the need for expensive studio rentals, prop purchases, and professional photographer fees. This translates to significant cost savings. Plus, DoMyShoot scales with your business. Whether you have a few products or a large inventory, they can handle your photography needs efficiently and affordably.

Results

Empowering Integrity Wigs : Streamlining Photo shoots with the DoMyShoot App

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Elevated Brand Image

Dresma delivered professional-quality photos that perfectly aligned with Integrity Wigs’s brand aesthetic. This consistency ensured their products were showcased in the best possible light, strengthening their brand identity.

Dramatic Cost Savings

Dresma slashed product photo editing costs by a whopping 80%! This significant reduction in expenses allowed Integrity Wigs. to invest more resources into other areas of their business.

Crystal-Clear Clarity

Gone were the days of blurry or grainy product images. Dresma ensured crisp and precise photos with clear backgrounds, allowing customers to see every detail of each product with ease.

Effortless Workflow Streamlining

Dresma simplified the entire photography process. Integrity Wigs. no longer had to deal with complex setups or time-consuming editing. This streamlined workflow freed up their team's valuable time and allowed them to focus on other priorities.

Conclusion

Dresma helped the client simplify their workflow that was unoptimized and tedious initially. It delivered refined and high-quality cleanup eCommerce product images without having to spend on hiring professional photographers or studios. We also created many custom backdrops for the client, giving a further boost to their brand aesthetics.

“It’s amazing. Your product makes our product look good. Clicking product photos on our own was such a hassle. At one point, we thought there’s got to be an easier way. So, we searched Google and DoMyShoot came on top. We tried it, and fortunately, we have never looked back since. DoMyShoot ticked all the boxes that we wanted. It’s easy to use and lowers our photography cost. Most importantly, it makes our products look professional and refined.”

Brenda
Founder

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