How Kinda Home Achieved a 60% Increase in Conversion with Dresma

About The Client

Kindahome (KINDA) is a Portuguese furniture and home decor chain that aims to offer high-quality and exclusive products to its customers. Owned by the NUVI group, a Portuguese family with over 50 years of history, the company has 4 outlets - 2 in Lisbon, 1 in Porto, and 1 in Oeiras. KINDA claims that its mission is to appreciate the difference, promote that difference, and discover what makes each house special. It aims to help customers find their uniqueness and transform it into decoration details. The company recognizes the diversity in its clients’ tastes and adapts its services to cater to each individual's specific interests to fulfill their desire for originality and diversity.

Key Challenges Faced

The client faced the following key challenges:

- Inconsistent Catalog from Multiple Suppliers

Managing product photography across various suppliers can be a nightmare. Kindahome likely faced issues with inconsistent image styles, lighting, and backgrounds. This created a disjointed look for their catalog, making it difficult for customers to have a cohesive brand experience.

- Slow Turnaround for Product Images

Getting final product images from multiple suppliers can be a time-consuming process. Kindahome was encountering delays in receiving photos, hindering their ability to update their catalog and marketing materials promptly.

- Limited Scalability for Image Production

Traditional photography methods struggle to handle increasing product volume. Kindahome found it difficult to scale their image production as their business grew, potentially leading to product launch delays or backlogs.

Solutions

Consistent Quality

Dresma empowered everyone involved. Store employees, suppliers, and in-house photographers who used the DoMyShoot mobile app to capture high-quality product photos with the help of in-app guides. This ensured consistent style and eliminated the need for expensive professional photographers or studio rentals.

Effortless Scalability & Cost Savings

Dresma allowed effortless scaling. Everyone captured professional-looking photos within their workflow, regardless of location or product volume. Plus, with the DoMyShoot mobile app, there was no need for expensive equipment or studio rentals, resulting in significant cost savings.

Simplified Workflow

Dresma simplified the workflow. Everyone captured photos directly through the app, and Dresma ensured consistent, high-quality images within 24 hours. This allowed Kindahome to quickly update their catalog and marketing materials with professional-looking product photos.

Results

Empowering Kindahome: Streamlining Photo shoots with the DoMyShoot App

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80% time saving

Dresma allowed Kindahome suppliers worldwide to do photoshoots at the production sites before exporting the furniture to Kindahome. By the time the products reached Kindahome, the listings were already live. This saved the company around 2-3 weeks of photoshoot/image editing time, and the product listings were made live as soon as they reached Kindahome.

10,000+ SKUs clicked using the app

Dresma's easy-to-use interface allowed Kindahome to efficiently photograph over 10,000 SKUs (stock-keeping units). It also allowed the company to guide their suppliers in taking high-quality photos of their products directly from their warehouses.

Consistent product images

Dresma helped Kindahome achieve consistency in product images by setting up established guidelines on the app that fit Kindahome’s image requirements. By simply toggling the Kindahome option in the app, the suppliers, employees, and photographers were able to get high-quality and consistent images. This helped Kindahome maintain a cohesive catalog.

90% cost reduction

By partnering with Dresma, Kindahome was able to achieve significant cost savings. One major factor in these savings was the switch to a cost-efficient product photography workflow powered by Dresma. As opposed to hiring expensive photography studios, Dresma delivered product photos for as less as $1 per image.

Conclusion

Before adopting Dresma in their product photography workflow, the client was facing several challenges including a time-consuming and expensive process as well as a lack of consistency in catalog images. Dresma not only helped the client overcome these challenges but also helped them efficiently scale their photography workflow. All this resulted in quicker time-to-market as well as improved sales. This case study serves as a prime example of how businesses can cut down time and save costs by adopting an AI-powered solution like Dresma. Check out the before and after images to see how Dresma improved the quality and consistency of Kindahome’s product photographs. See the transformation for yourself.

“We were looking for an affordable and easy-to-use solution that could be used by our store employees, suppliers, and photographers at the same time. One of our key requirements was to cut down the time taken while maintaining image consistency. All the other options in the market were time-taking and expensive as we still needed an in-house photography setup. Fortunately, Dresma came to us at the right time. Their product photography app, DoMyShoot, fulfilled our exact requirements. Moreover, as a company, they were relentless in accommodating our specific needs.”

Hugo Bizarro

Purchasing Director, Kindahome

Building An Efficient & Creative Studio for Kinda Home