How Koskii Elevated Their Brand with Dresma’s Content Solutions

About The Client

The client is an Indian wear fashion brand specializing in women’s clothing items like lehengas, gowns, sarees, fusion ensembles, and more. The brand is synonymous with fashion, quality, and affordable Indian wear. The name Koskii means ‘girl’ in the Navayati language and thus, it targets young women who are looking for quirky occasion wear that’s similar to their own sense of style. With a history of 150 years in the textile industry, Koskii has now become a destination of choice for young fashion-conscious women who look for vibrant, trendy Indian ethnic wear. Koskii sells its products online through its website and Amazon, and offline through its stores located in Chennai and Bengaluru.

Key Challenges Faced

When Koskii reached out to Dresma, they were facing the following challenges –

- Deadlines Drowning in Bulk

Koskii faced a challenge meeting deadlines when bombarded with bulk image requests. Extensive manual editing or insufficient resources to handle large volumes could be the culprits. Missed deadlines could significantly impact their ability to launch new products or capitalize on seasonal trends.

- Scaling Struggles

Koskii had difficulty scaling their product image workflow. This means they couldn't handle an increase in product volume without significant delays or extra effort. Limitations in software, hardware, or manpower could be causing this bottleneck. Without efficient scaling, their growth potential could be stifled as they struggle to meet customer demand.

- Amazon Aversion

Creating images compliant with Amazon's specific guidelines was a challenge for Koskii. These guidelines might involve specific image formats, backgrounds, or product placement. Non-compliant images could be rejected by Amazon, hindering product listings and potentially impacting sales.

Solutions

Streamlined AI Processing for Quick Delivery

Dresma's AI-powered solution eliminates lengthy shoots. Images are delivered within hours, allowing Koskii to launch products faster and capitalize on market trends.

Seamless Scalability and Guaranteed Amazon Compliance

Dresma's platform enables effortless scaling, allowing Koskii to handle larger product volumes without additional effort. Additionally, Dresma ensures images strictly adhere to Amazon's specific guidelines, eliminating the risk of rejections and delays.

Consistent Brand Image

Dresma prioritizes both quality and efficiency. Their AI-powered image processing delivers high-quality, compliant images in record time. This allows Koskii to maintain a consistent brand image while optimizing their workflow for faster turnaround times.

Results

Empowering Koskii : Streamlining Photo shoots with the Dresma

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Dramatic Turnaround Speed

Dresma slashed turnaround time from weeks to just 4-5 days, allowing Koskii to launch products significantly faster and respond swiftly to market trends.

Scalability & High Volume Processing

Koskii achieved massive scalability with Dresma. Delivering 10,000 images in a week demonstrates their ability to handle large volumes efficiently, supporting their growth.

Social Media Ready Visuals

Dresma doesn't just deliver compliant images; they also provide high-quality visuals perfect for social media platforms, allowing Koskii to create engaging content and potentially boost brand awareness.

Effortless Amazon Compliance

Guaranteed compliance with Amazon's guidelines eliminates the risk of image rejections and potential delays, ensuring Koskii's product listings are presented smoothly and meet marketplace requirements.

Conclusion

Koskii reached out to Dresma through Amazon Karigar. They needed our help in creating 10,000 on a very tight deadline. Our solution not only helped with their requirements but also over delivered. Since we exceeded their expectations by delivering the images within 5 days, they were impressed with us. More importantly, we were able to help them scale their cleanup pictures workflow.

“We needed to swiftly go live on Amazon Karigar with our products and required around 10,000 images following Amazon Guidelines. Thankfully, Dresma came to our aid, and we achieved our deadline while still producing top-notch photographs. Great images delivered quickly.”

Team Koskii

How Dresma Delivered 10,000 Images Within 5 Days to Help This Indian Fashion Brand Meet Deadlines