How DresmaPost Enabled this Company to Massively Scale Up

Workflows with Dresma’s Gen AI Solutions: A Case Study

About The Client

A hospitality platform that onboards, distributes and manages 23,000+ properties in over 18 countries. Each property listing has a visual content requirement, and consistent imagery is a must to attract clients to book.

Key Challenges Faced

The client faced some key challenges with their imagery workflow:

- Maintaining Consistency Across Locations

The company struggled to achieve consistent visual quality for their imagery across geographically dispersed locations, using their own resources. This inconsistency hampered brand image and user experience.

- Time & Cost Conundrum

Their existing workflow involved significant processing time and high costs to ensure visual consistency. This inefficiency limited scalability and put a strain on their budget.

- Scalability & Inconsistent Outputs

The existing workflow couldn't handle large volumes of images efficiently, resulting in inconsistent final outputs and delays. This made it difficult to meet their growing needs.

Solutions

Easy Workflow

Dresma established a centralized, technology-driven workflow. This eliminated geographical limitations and allowed AI image editing to handle large volumes consistently, ensuring visual quality across all locations.

Consistency is the Key

Dresma collaborated to develop photography guidelines. Standardized capture ensured all necessary information was captured on-site, empowering the AI to edit images consistently and efficiently with deep learning tools.

Faster Turnaround & Lower Costs

Leveraging Dresma's platform reduced processing time to under 8 hours per property. AI automation streamlined the workflow, resulting in significant cost savings compared to the previous, resource-intensive process.

Results

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Massive Image Processing Volume & Scalability

Dresma successfully processed over 500,000 images across 20,000 properties, demonstrating its scalability and ability to handle large workloads efficiently. This eliminates bottlenecks and allows the client to focus on other aspects of their business.

Drastically Reduced Turnaround Time

Dresma slashed processing time to under 8 hours per property. This dramatic improvement allows for faster content updates and a more dynamic online presence for the client's hotel properties.

Guaranteed Visual Consistency

The collaboration on standardized photography guidelines coupled with Dresma's AI image editing ensures consistent visual quality across all properties. This strengthens brand identity and creates a more cohesive user experience.

Enhanced User Engagement

With high-quality, consistent visuals processed quickly, users are more likely to be engaged with the hotel properties. The 5% increase in user engagement highlights the positive impact of Dresma's solution on attracting and retaining potential guests.

Conclusion

In conclusion, the challenge of achieving consistent, high-quality imagery across a vast network of properties proved daunting for the client. Dresma's AI-powered solution transformed their workflow, delivering significant benefits. Centralized processing with AI image editing ensured consistent visuals at scale, while standardized capture guidelines empowered the AI to deliver exceptional results quickly and efficiently. This translates to a massive volume of images processed in record time, dramatic turnaround time reduction, and significant cost savings. Ultimately, Dresma's solution empowers the client to showcase their properties with stunning visuals, leading to a more cohesive brand image, increased user engagement, and a competitive edge in the online hospitality landscape.

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