How World Rugby Shop Elevated Sales with AI-Powered Content

About The Client

World Rugby Shop is a premier online store that specializes in selling rugby equipment and apparel for rugby players, fans, and teams. The store offers products from various top-notch rugby brands and has gained popularity among rugby enthusiasts worldwide. Known for its high-quality products and customer service, the World Rugby Shop operates in the United States and provides international shipping to numerous countries. The online store has the largest selection of officially licensed club and national team jerseys, rugby cleats, and all the necessary equipment for active players. Established in 1999 during the Rugby World Cup, WorldRugbyShop.com has grown to become the leading retailer of Rugby gear and officially licensed merchandise for professional and amateur players, fans, and families worldwide. The company also has had several high-profile partnerships in rugby, including the 2007 Rugby World Cup, USA Rugby, South Africa Rugby Union, and the New Zealand Rugby Union.

Key Challenges Faced

Before adopting Dresma, the client faced the following key challenges -

- Expensive Photography:

Product photos were costing a hefty $15-20 each, significantly impacting their budget. This limited the number of images they could create and showcase their products effectively.

- Insufficient Workflow

The photography process was lengthy and cumbersome, taking up valuable time and resources. This slow turnaround made it difficult to keep up with product launches and marketing needs.

- Limited Scalability:

Their existing workflow couldn't handle a growing product volume. As the business expanded, they needed a solution to efficiently manage increasing photography demands.

Solutions

Reduced Costs with Smartphone Photography

Dresma eliminated the need for expensive professional photographers or studio rentals. The app allowed product photography using a smartphone, significantly reducing per-image costs (from $15-20) to a fraction of the price.

Streamlined Process with Fast Turnaround

Dresma streamlined the entire photography process for World Rugby. By allowing them to simply capture photos with their smartphone using the app, and Dresma takes care of the rest. The average turnaround time is just 3-5 hours, compared to the lengthy traditional workflow.

Effortless Scaling for Growing Businesses

Dresma empowered World Rugby to scale their product photography effortlessly. The app allowed the brand to capture high-quality images for any product volume, eliminating bottlenecks and delays associated with traditional methods. This ensures you have a steady stream of product photos to support your growing business.

Results

Streamlined Workflow with Dresma’s Gen AI Solutions

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95% cost savings

The client was previously paying an average of $15-20 per image to professional photography studios or photographers. Over the past four months, the client has clicked around 700 images using DoMyShoot mobile app by Dresma. Based on this number, the cost for the client would have been approximately $10,500 - $14,000. With DoMyShoot, the cost per image is only $1, which means the total cost for roughly 700 images is just $700. This translates to estimated cost savings of around $9,800 - $13,300, resulting in an average cost savings of 93-95%.

700+ SKUs clicked

Thanks to DoMyShoot's user-friendly interface, the client was able to capture high-quality images of over 700 SKUs (stock-keeping units) in just 4 months, effectively scaling up their product photography workflow. This feat was achieved without compromising the quality or accuracy of the images.

Significant time savings

With Dresma, the client was able to reduce the need for specialist equipment and advanced photography skills, resulting in faster completion of photoshoots. Moreover, Dresma's fast turnaround time of just a few hours for delivering final images, compared to 5-7 days with traditional photography, provided additional time savings for the company. Overall, the client benefited from over 90% reduction in time spent on product photography with Dresma.

Scaled product photography

Dresma allowed the client to significantly scale their product photography workflow, enabling them to keep their catalog up-to-date while maintaining a consistent brand image. With DoMyShoot, the client could easily photograph hundreds of SKUs without wasting additional time in post-processing to fulfill the marketplace parameters and image guidelines.

Conclusion

The success of World Rugby Shop in scaling product photography with DoMyShoot demonstrates how this AI-powered app can be a cost-efficient alternative to traditional photography studios. The app not only enhances the image quality but also customizes the images based on the requirements for specific marketplaces, making it an excellent solution for new-age businesses looking to quickly get to market and boost their product listings. DoMyShoot helped the client keep their catalog up-to-date, maintain a consistent brand image, and improve their bottom line with cost and time savings.

"DoMyShoot has been a game changer for our business! Previously, we would have a product shoot using specialized equipment like a DSLR. The images were then edited using Photoshop to match our desired specs. Only then we could get our images. It was a labor- and time-intensive process because we deal with a relatively high product volume. DoMyShoot has massively simplified the process for us. Anyone from our team can now take photos on the app with essentially zero training and then get high-quality images by the next day. It has also eliminated almost all post-processing work. We just take the photos and within a matter of hours, we have the photos ready to be used. The time it takes is now drastically lower. I would also like to highlight that team Dresma’s responsiveness is unbelievably good; truly among the best that I’ve experienced after 20 years in the eCommerce industry."

Brad Kilpatrick

President & COO, World Rugby Shop

How World Rugby Saved 95% Costs using Dresma for Product Photography?