Amazon Listing Image Size: Complete 2025 Guide for Sellers
Amazon Listing Image Size: Complete 2025 Guide for Sellers
Sellers! You must be in dire need of maximizing visibility, engagement, and conversions on Amazon. As the purchasing decisions of your potential customers rely on product images, Amazon has some strict image requirements to ensure of consistent and a professional shopping experience.
What you are about to read covers all aspects of Amazon’s image specifications, guidelines, and best practices to help you optimize your product listings resulting in an improved performance.
1. Amazon Product Photo Requirements for Main Images
The main product image, or should I call it the “Hero Image”, plays a crucial role in attracting buyers.
Key Requirements:
Pure white background (RGB 255, 255, 255)
The image must only display the product being sold (no props or accessories)
No text, watermarks, borders, logos, or promotional elements
High resolution to enable zoom function (1,600 pixels or higher)
The product must be well-lit and professionally photographed (which can now be done without professional help but AI)
Why This Matters:
A well-lit and clear image ensures stability across Amazon’s marketplace, creating a smooth shopping experience. Following these Amazon image guidelines prevents misleading information, leading to a reduction in returns and complaints.
Best Practices:
Use soft, even lighting to avoid harsh shadows
Ensure the product is in focus and well-positioned
Avoid overediting that misrepresents the product
Amazon tends to prioritize only those images that provide clear product details and enable customers to zoom without blur.
Key Requirements:
Minimum image size: 1,600 pixels on the longest side to activate zoom
Recommended size: 2,000 pixels or higher for optimal clarity
Maximum file size: 10MB per image
Why This Matters:
With Amazon’s zoom feature, customers can take a clear look at finer details like the texture and material of a product. Optimized product listing results in an improved search ranking and conversion rates.
Best Practices:
Upload images with a resolution of at least 2,000 pixels
Avoid excessive compression, which reduces image quality
Optimize file sizes for faster page loading
3. Product Framing & Positioning
Proper framing and positioning help in presenting the product accurately and professionally.
Key Requirements:
The product should occupy at least 85% of the image frame
Image must be well-centered, avoiding excessive white space
Images should be professionally edited without altering the product's actual appearance
Why This Matters:
Proper framing of a product results in clear visibility and prevents it from being misinterpreted. Center placement of the product improves visual appeal and maintenance of consistency throughout the product listing.
Best Practices:
Center the product within the frame
Avoid cutting off essential features like handles or buttons
Use consistent angles across all images for a uniform listing
4. Accepted File Formats for Amazon Listings
Though Amazon accepts various image file formats, JPEG is recommended. It ensures a balance in quality and efficiency.
Key Accepted Formats:
JPEG (.jpg or .jpeg) – Recommended format
TIFF (.tif) – High-quality but large in size
PNG (.png) – Supports transparency
GIF (.gif) – Non-animated only
Why This Matters:
If you are using the correct format, it will yield results like faster uploads and optimized display. The JPEG image file format maintains high quality and small file size (yes, you’ll achieve an improved loading speed).
Best Practices:
Use JPEG format for optimal clarity and compression balance
Avoid TIFF unless it is necessary due to large file sizes
Ensure files are properly named using Amazon's SKU system
The main product image, or as we are calling it “Hero Image”, provides a standard product view. Secondary images and A+ content will allow you to highlight key features of your product and their real-life use cases.
Key Requirements:
Lifestyle images showcase the product in use
Infographics highlight features and dimensions
Multiple angles show all sides of the product
For Amazon A+ Content Dimensions:
Module images typically range from 300- 1000px, depending on module type
Maintain consistent aspect ratios across all A+ content sections
Follow Amazon's specific dimension requirements for each module type
Why This Matters:
A+ content and additional product images will help you gain the buyer's confidence, as they will get a complete view of the product. Customers will be able to relate to the product, increasing emotional engagement and conversions.
Best Practices:
Include at least 5-7 images per listing
Use close-up shots for fine details
Ensure lighting and color balance remain consistent
Follow Amazon A+ content sizes precisely for optimal display
Final Takeaway
By following Amazon's image guidelines and best practices, sellers can:
Increase visibility in search rankings
Improve customer trust and confidence
Boost conversion rates and sales
Reduce returns by accurately representing products
Implementing these Amazon product image size guidelines will help your listings stand out in a competitive marketplace while meeting all of Amazon's requirements.
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