PackShot Photography for Ecommerce

‍What is Packshot Photography?

Packshot photography is a type of product photography that involves taking still or moving images of a product. It is commonly used in various mediums, such as magazines, billboards, catalogs, and e-commerce pages. The main objective of packshot photography is to showcase an accurate representation of the product, including its packaging and labeling. It helps to display the product as it would appear in a store and represents its reputation

Types of Packshot Photography

Packshot photography is a type of commercial photography that involves taking photographs of products. The main goal is to showcase the product in the best possible way to grab customers’ attention and help them to make purchasing decisions. Some types of packshot photography include:
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3D Packshot : This kind of packshot is essential for the graphical representation of a product in a three-dimensional form.
Close-up Packshot : Here the close up shots of the product and packaging are captured to give details
360-degree Packshot : Multiple product photos are captured from a single raw on a turntable to help viewers understand the product

Packshot photography in a studio setup

Packshots against studio backgrounds are the most popular type of packshot, and they involve photographing the product against a plain white background. This type of packshot is simple and effective, and it puts the most emphasis on the product and its packaging equally. A clean, white background helps prevent the customer’s attention from being drawn to other things, allowing them to focus on the product in detail

Frequently asked questions

What equipment do I need for packshot photography?

You need a digital camera with manual settings, preferably a DSLR or mirrorless camera, along with a tripod to keep the camera steady. A macro lens or a lens with a zoom range suitable for close-up shots is recommended for capturing fine details

What type of lighting is best for packshot photography?

Soft, even lighting is ideal for packshot photography. You want to avoid harsh shadows or reflections on the packaging that could detract from the product

How important is the background in a packshot photo?

The background is crucial in packshot photography, as it provides context and contrast for the product. A plain, white background is often used to ensure the product stands out, but other backgrounds can be used as long as they don't distract from the product

Can a smartphone camera be used for packshot photography?

Yes, smartphone cameras can be used for packshot photography, especially with the use of mobile apps like DoMyShoot. However, it's important to ensure the camera has a high enough resolution and the proper lighting is used

How important is post-processing in packshot photography?

Post-processing can be important in packshot photography to adjust color balance, exposure, and other aspects of the image. However, it's important to avoid over-editing, which can create unrealistic expectations for the product

Packshot Photography for ecommerce

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‍What is Packshot Photography?

Types of Packshot Photography

Packshot photography in a studio setup

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Frequently asked questions