There are several product sales held by Amazon throughout the year, but only a few are as popular as the Thanksgiving Amazon sale.
This is a sale that millions of people wait for simply because everything in this season's sale is BIGGER and BETTER.
The sale starts in November and goes on till New Year. Also, the range of products selling at a discount is more comprehensive.
The sale is open to everybody worldwide and is not restricted to only Prime members.
This means there inevitably will be an increase in sales, an opportunity to capture a wider audience. So level up your customer service game and most importantly, BE READY!
In this article, we will discuss how as an Amazon seller, you can stay ahead of your competition.
This year, Thanksgiving is on the 24th of November. However, Amazon will mostly have a week-long sale since Black Friday falls on the immediate Friday after Thanksgiving.
The tentative dates of this sale from Amazon are 22nd November to 25th November this year.
Following is a guide consisting of 11 tips and tricks to remember before your Thanksgiving Amazon sale this year -
Preparation is key! So many Amazon sellers wait until November to start with anything related to their Amazon Thanksgiving sale.
Planning anything at the last minute won't serve your store, your sales, and most importantly, your customers.
Start planning your sale at either the end of September or the beginning of October.
As we read the points further down, you will understand that a seller has many factors to consider when planning a big sale.
Remember that the one who prepares well will always be at an advantage.
Be mindful of the keywords used in your product titles and descriptions.
Update your product title and description with appropriate keywords for a holiday sale.
Amazon has rules regarding the words you can and cannot use. Read the brand guidelines well in advance to avoid any hassle later.
Suppose you are unsure what keywords to use. In that case, Amazon has a team of specialists on board whom you can connect with to seek keyword-related information and meet the search requirement for sale days.
Numbers speak volumes!
Understanding and analyzing the last year's trends will help you be well prepared this year.
Ask yourself questions like - Which device (mobile or laptop) do you get most of your sales from?
Optimize your shop for mobile view if most of your sales came from your customers who used mobile to make a purchase.
Who is the target audience? Or Which age group purchased the most from you?
Keeping your audience in mind, write your copy, title, and product description.
Closely examine these selling patterns and plan your Amazon Thanksgiving sale campaign accordingly.
Amazon always likes to be on top of its game. It wants to give its users the best experience.
On certain days (especially sale days), Amazon's algorithm changes. Hence you will have to change according to that.
Spare some time and read through these policies to make the best out of your campaign.
During offer seasons, it is inevitable that your sales will skyrocket.
It is always wise to keep your inventory in check and ready, so you don't run out of goods on the big day.
It is also important to survey your existing inventory and eliminate the products that are not required.
It is vital that during the Amazon thanksgiving sale, your product pops up in relevant searches. For that, it is essential to understand how the Amazon algorithm works.
Make sure your product is listed under the relevant categories and subcategories.
This will help when a customer is doing a filtered search.
Learn how Amazon’s A9 algorithm works to push your product to the top of the search. Finally, follow all Amazon SEO guidelines to optimize your product listing.
Your product description is your ultimate customer wingman.
Customers who read your product description are undoubtedly interested in your product.
It helps give your customers the final push to get their credit cards out and make that purchase.
Your product description should be written for your target audience, highlighting all the product's essential benefits.
Even on (Especially on!) big sale days, your customers must have the best user experience.
There undoubtedly will be an increase in sales. It is hence vital that your goods are timely shipped and delivered to your customers.
Opt for reliable delivery services by Amazon. There is minimal cost involved, but it is entirely worth it.
Instead of worrying about the nitty-gritty of shipment and delivery, you can focus on sales.
On mega sale days, it is always the survival of the fittest.
You cannot sell your product at the regular rate you otherwise would.
Your customer reviews, service ratings, and discount prices must be used to their optimum.
Keep your inventory stocked. Be ready to counteract by lowering your price when your competitor's inventory runs out.
Your work doesn't end at Thanksgiving. Followed by Thanksgiving is the entire holiday season.
Plan for your Black Friday, Christmas, and New Year's Day sales while planning your Thanksgiving sale.
We have reached our last but one of the most critical focus points - your product photographs.
Your product photos are probably the first thing your customers will see when they search for your product.
You don't have to spend hours making changes. A few tweaks are good enough.
It is the holiday season. Hence, go for holiday-themed images and subtle Thanksgiving and Christmas backgrounds.
DoMyShoot has 1000+ backgrounds you can choose from. Try it for free here.
You now have the tips and tricks to make the most out of your thanksgiving Amazon sale. Start your prep early to have enough time to plan your campaign.
As we mentioned above, one of the first things your audience's eyes will go on is your product's image.
Use festive backgrounds and give your customers a good holiday season vibe.
DoMyShoot helps you edit or make a few tweaks to a large number of images at once.
Explore the 1000+ lifestyle backgrounds DoMyShoot has to offer for free today.
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