Amazon Prime Day is around the corner, and it is one grand event that every seller should look forward to. It allows eCommerce sellers across the world to benefit from the surge in demand for all types of products during this period.
Advertising during Amazon Prime Day can help you build growth opportunities for your business. With over 300 million active Prime customer accounts, you can even expand your reach to international audiences as well.
Amazon Prime day in 2021; closed with over $11 billion of business which was 6.1% higher than the sales made in 2020. This trend is expected to continue in 2022 as well. So, this is the best time to start your journey selling with Amazon Prime.
Amazon Prime Day is a two-day event where Prime members can avail the biggest sale offers on Amazon. This year it is scheduled to take place from July 12 to July 13. So, if you are a seller, it is high time for you to prompt your preparations for the event. Here is a step-step guide on how to sell on Amazon Prime.
A good strategy is crucial to performing well in such events as Amazon Prime Day. You must use your experience as a seller and strategize based on the past data to know what works best for your product. A safe practice to boost sales is replicating winning strategies from the past. However, if you are new to the market, you would require certain optimizations to increase the Amazon Prime selling rate.
The most important thing is to prepare in advance. Update your product listing at least 3 weeks ahead of the event. It is when buyers scan through the product listings and add desired products to the cart so that they can buy them at the best prices during Amazon Prime Day.
The first step to creating an optimized product listing is to understand the Amazon requirements as an eCommerce platform. You must generate high-quality eCommerce-compliant images of your products to attract large audiences. Learn more about how to meet Amazon image requirements to qualify for product listing.
If you sell a large catalog of products, you should shortlist and focus on a few “Hero products” that have the potential to stand out in the market in terms of ratings, reviews, and of course, pricing. Do your research, learn which products are popular among buyers, and highlight similar products.
For example, in 2021, large purchases were made for home products, electronic items, gadgets, and cleaning products. So, if you have similar products, this would be the best time to invest in them. However, if you don’t have such products, you can still pitch your product and boost sales by showcasing your product in the best way possible. Creating a perfect amazon portfolio for your hero product is not as complicated as it seems.
Amazon Prime Day is popular for the crazy deals that are offered during the event. Buyers look forward to this event for the same reason. As a seller, you must prioritize deals and discounts that your shoppers cannot refuse. Some of the deals that work best during Amazon Prime day and increase amazon prime selling rate are as follows -
a. Deal of the day - As the name suggests, you can run this deal for 24 hrs to improve traffic on your product listing.
b. Lighting deals - These deals can run up to 6 hrs and are best to drive product visibility to the consumers.
c. Exclusive discounts - Such deals can be made exclusive to Prime members. They are long-term offers that boost click-through rates on products.
In addition to the above-mentioned discounts, coupon deals are also helpful if you wish to accelerate sales conversion.
When planning for Amazon Prime Day as a seller, you must prioritize inventory management at all costs. It is a mandate that you must send in inventory and shipment requests to Amazon at least 20-25 days ahead of the event.
Usually, Amazon automatically clears up FBA storage for inventory that has been there for more than 365 days. So, you must keep active track of your product inventory to avoid the out-of-stock situation.
Retail readiness means that your product listing should be to-the-point, informative, and most importantly, enticing to the customers. As an eCommerce seller, you must invest in product photography and generate professional and branded images for your product. Here is what you can do -
a. Understand Amazon guidelines for product listing.
b. Invest in photography equipment like lighting set-up for detail-oriented product photos.
c. Get creative.
d. Leverage the power of photo enhancement to ensure your product photos stand out
Although these are well-known checkpoints for product photography, sellers often make mistakes that affect the overall performance of their products on eCommerce platforms like Amazon. While clicking product photos, you must avoid a few common product photography mistakes to get the best result.
Amazon Prime Day is one of the most anticipated events of the year that is bound to create a surge in demand for a variety of products. Here are the top 3 things that you must excel in if you wish to stand out among market competitors.
Advertising is a must to boost your product visibility. Although it is getting expensive with each passing year, it is crucial now more than ever if you wish to combat increasing market competition. However, it is more than just a monetary investment. You must also optimize Amazon ads for your products.
You can start with Amazon prime selling campaigns at least 2 weeks in advance to increase traffic on your product page. It not only increases the product credibility on Amazon but also provides you with the time where you can optimize your sales strategy before the main event.
You should also keep track of other sponsored ads to understand what’s working for them and optimize accordingly. You can also run ads on Google to attract more audience to your product page on Amazon.
As a seller, you should never overlook the importance of product listing. It includes everything from creating high-quality product images to using the right keywords to prompt a high ranking of your product whenever a buyer searches for it.
There are tools now available in the market to help you create an appealing portfolio of your product. Even if you don’t have a huge budget for it, there are alternate ways to amp up your product photography.
Influencer and social media marketing is a popular approach to promoting products. With more than 4.4 billion people scrolling through social media, which is more than half of the world’s population, social media promotion is one of the most effective approaches to drive traffic to your product page. Leverage it to boost your products on Amazon this Prime day.
You can expand your business to international marketplaces in the coming Amazon Prime day event of 2022 by leveraging the step-by-step guide and tips discussed above. Since we now understand that product listing and product photography, among all other things, hold utmost importance in driving sales, you can leverage DoMyShoot to create professional images of your “Hero products” even if you are on a shoe-string budget. DoMyShoot is an AI-based photography app that’s compliant with most eCommerce marketplaces that you can use to create high-quality custom product images at a lightning-fast speed. Get in touch with us to get a demo today.
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