Creating product images for the gram is a work of art.
With more than a billion people using Instagram daily, the platform has proved to be an excellent place for businesses to reach out to customers globally. Instagram has brought the world closer and helped brands showcase their products, tell their brand's story, and quickly build relations with their audience.
One of the major things businesses present on Instagram require is creating engaging images to grab their customer's attention from the audience pool.
Brands present on Instagram need to leverage product pictures to stand out from the competition. This is where an online image editor comes into the picture. (pun intended).
How do you stand out on a platform meant primarily for pictures?
This article discusses the top online image editors and tips on using the editor to make the most out of your presence on Instagram.
The following are nine tips to help create better-looking pictures for your Instagram feed.
Instagram has the same image guidelines regardless of whether you use an android or an iPhone.
Instagram aims to upload your product images in their original resolution. Your image should be between 320 to 1080 pixels and within a 1:91:1 and 4:5 ratio (Instagram's standard ratio). If your image ratio exceeds Instagram's standard, it will crop your image to fit its resolution.
The following are three steps to ensure you post pictures of the correct width on Instagram
Want to elevate the look of your image instantly?
Crop your photo.
Cropping is an excellent feature to help you cut out any irrelevant parts of your image and show your customers the best parts of your photo. Cropping your image for Instagram helps you -
- Maintain your audience's focus on your product: Cropping helps remove any unnecessary distractions and elements from your background and helps you get your audience's attention to the main product.
- Better storytelling: By cropping your product image, you are showing more details about your product, thus showing more of your brand and story.
- Better composition: If your product was shot at a weird angle, cropping your image can help improve the overall design of your product image.
- Instant resizing: As discussed above, Instagram has a specific ratio and size to abide by (320 to 1080 pixels and within a 1:91:1 and 4:5 ratio). If your image exceeds the overall size, cropping is your go-to solution.
If your image editor does not help take your Instagram pictures to the next level,
Say goodbye to it!
Adjusting contrast and exposure are essential features that can help improve your image's visibility and tone and make it more vibrant, helping you create an impact on your audience.
Besides improving your image's vibrancy and tone, adjusting your image's contrast and exposure for Instagram can help enhance the mood and atmosphere of the picture. For example, decreasing the contrast can create a dark and more ominous look, while increasing the contrast will make the image look brighter and more vibrant.
The two most commonly used tools in image editing.
Adjusting the vibrancy and saturation of the image is an excellent way to adjust the color balance, change the specific mood of the image, and more.
Decreasing the vibrancy can help mute the bright colors in the image. On the other hand, increasing the vibrancy of your image can help make the colors pop. Enhancing the saturation of specific colors or elements in your image draws your viewer's attention to those elements in your product photo.
Want to make your images look more clear?
Sharpening your product images for Instagram increases the clarity of elements. Sharpening your images also benefits a brand as it -
Here is the easiest way to improve your product image's visual appeal.
An image editor will mostly have pre-saved filters and effects to help change the whole look of an image in one click. This is especially helpful when you -
- Want to maintain consistency: A consistent aesthetic helps you stand out from your competition. Thus, allowing your followers to distinguish your brand from the rest.
- With color correction: Applying a filter to your image automatically corrects your image's color giving it an aesthetic look.
- Set your image's mood: Applying filters and effects to your photos changes the tone of your image. Which in turn changes how your audience feels looking at the picture. A black-and-white look will give your image a medieval look. While a vibrant filter will make the colors of your image stand out more vividly, making your image more visually appealing.
Unlike eCommerce marketplaces like Amazon, Walmart, eBay, etc, Instagram allows you to go wild with your creativity.
Feel free to play around with the background of your image. Try out different elements, props, and colors to see what suits your brand the best.
DoMyShoot suggests 1000+ background images for its users to choose from. Each bag ground is unique, and you can choose one that suits your style the best.
Adjusting your image's white balance helps make your image have a natural look. In addition, changing the white balance -
Finally, your image editor should allow you to download an optimum-quality picture from its app or at least automatically allow you to post the picture to Instagram. Most online image editors allow you to save and directly upload your product image to Instagram.
You can also save all the changes made to your image and upload it sometime later.
If you are looking for an online image editor specializing in product photography, you are probably looking for DoMyShoot. DoMyShoot helps businesses create product photographs for social media platforms, eCommerce marketplaces, and websites.
DoMyShoot brings all the above features to you and more at $7.99 per month.
Trippy. This is one word we can use to describe Pixlr.
Pixlr is a free online image editor and design tool. The app is easy to use and helps you completely change the look of a picture and share them with your friends.
PicCollage is an online image editor that helps users create fun and playful aesthetics, do freestyle drawings, add photos/GIFs, and more.
Photoshop is probably one of the oldest online image editors. The veteran in the field of image editing.
Most photographers use Adobe Photoshop to get professional-quality images. Although Photoshop is free and has tonnes of features, users need to learn the basics of using the software for editing.
VSCO helps businesses focus on editing minute details. For Instagram, it is all about the details. For this, VSCO is your tool. VSCO, just like Adobe Photoshop Express, requires users to learn about photo editing. In addition, VSCO has a community of its own for creators worldwide.
Voila!
Above, we've discussed five image editors to help you create enticing pictures for Instagram. Your online editor should reduce your workload and give excellent product images with high conversion rates.
Compared to most image editing apps, DoMyShoot is easy to use and simplifies eCommerce product photography for businesses. Whether you are creating a product image for Instagram or Amazon, DoMyShoot ensures you have -
Try DoMyShoot for free today!
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