Your product photos on Facebook are one of the most important determining factors for product sales through Facebook. The kind of your product photos Facebook exhibits determine whether your audience will stop the scroll and check out your product or move on.
Over the years, more businesses have been using Facebook to sell their products online.
Who knew that a platform primarily designed to connect people worldwide with each other would be one of the significant sources of income for thousands of businesses?
Let us dive deeper into why using Facebook to promote your product is worthwhile.
As of July 2022, Facebook has about 2.934 billion monthly active users and about 1.968 billion daily active users.
Facebook helps businesses with detailed audience targeting, retargeting, and even targeting lookalike audiences (audiences whose behavior is closest to your ideal target audience). That is mostly more than a million people.
Facebook provides businesses with some of the most sophisticated tools (a.k.a Business and Ads manager) to manage their ad campaigns.
However, we recommend getting a Facebook Ads Expert to run campaigns for you if you wish to invest in advertisements.
Now that we know how helpful Facebook can be when it comes down to promoting your product, the next is to understand that your brand might not be the only one selling products that you do.
Hundreds, if not thousands, of competitors on Facebook are targeting the same audience.
The one thing that will give you an edge over your competitors is creating scroll-stop-worthy product images.
Next up, we discuss the 7 best practices for optimizing your product images to grab your customer’s attention at first sight.
With more than a billion people using Facebook regularly, how do you create scroll-stop-worthy Facebook product photography?
Following are 7 best practices to create the best product photos for Facebook -
Source: Created on DoMyShoot
Facebook has a specific format for posts that go on its feed. For best results, Facebook recommends 1024 x 1024 pixels.
On the other hand, don’t compromise on the quality of your product image on Facebook. Always use high-resolution images.
High-resolution helps grab your audience’s attention compared to low-quality images. High-resolution images will also set you apart compared to most brands selling similar products on Facebook.
Use good lighting to get clear pictures.
If you are only starting and don’t have a big budget to invest in artificial lighting, you can use natural lighting (sunlight).
The dawn and dusk are some of the best times for Facebook product photography.
Investing in a lightbox would be a better idea for small products.
The type of product photos Facebook exhibits is one of the most significant determining factors in getting more sales. Hence, don’t mind investing well in it.
Facebook has specific guidelines when it comes to the pictures that go on the platform. Be mindful while using text on images. Facebook advises that you keep the text on the pictures less than 20% for better results.
Read the Facebook guidelines before you create an image or run ads. The guidelines brief you on what you can and cannot do with your product images.
Finally, don’t use obscene or vulgar content; be respectful of your audience.
Facebook allows you to play around with your images and be yourself.
Take pictures of your product with different backgrounds. Flatlays, newspapers, rocks, and greenery are some of the many backgrounds you can choose from.
You can also take a single picture of your product and edit it with options from thousands of different backgrounds using DoMyShoot.
Source: Created on DoMyShoot
Props help elevate the entire look of your product photograph on Facebook. You can use props like candles, flower petals, plants (goes with almost any product), cloth, etc.
Remember to keep the image simple and use minimal props. The purpose of using props as a part of your product photoshoot is to elevate your picture and not to distract your audience from the product.
Check out how Blend it Raw Apothecary has done it.
Take pictures of your product in action.
Showing your product in use will help your customers visualize themselves using it. For example, if you are selling kitchen utensils, you can take a picture of a parent cooking food for their family using the utensil.
Showing your products in use will help evoke emotions in your customers that still images simply cannot.
Source: Created on DoMyShoot
Capture your product images from different angles. This will help highlight additional features of your product.
There are mainly five different angles you can experiment with depending on your product type -
a. Flatlay shots
b. High-angle shots
c. Close-up shots
d. 3/4 side angle shots
e. 360-degree view photography
If you put time, money, and effort into your Facebook product photography, it is also worth testing with different angles to see what works best.
Source: Created on DoMyShoot
You might wonder, shouldn’t your pictures be naturally good if you spent so much time and resources on them?
Your pictures will be better than most product photos Facebook has of other brands no doubt. But simple tweaks with the help of editing can enhance the look of your image significantly. Hence, don’t overlook the post-processing steps for your product photographs.
Several editing apps for eCommerce can help you with the post-production of your product images. You can also use DoMyShoot to avoid the hassle of manually editing your product photos. The app does all the post-processing for you.
Now you know the best practices to help your product photograph stand out on Facebook. Always read the Facebook guidelines before uploading a product image or running a campaign.
As an online seller, creating and editing product images probably takes more time than most tasks. To ease your tasks at hand, use DomyShoot to assist you with Facebook product photography and editing.
DoMyShoot guides users with overlays to take product shots from different angles and also has 1000+ lifestyle backgrounds to choose from. Moreover, when you download the app, you get 5 free credits to begin with.
Try DoMyShoot today!
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