Presentation is everything while posting product photos online.
4 out of 10 smartphone users are more likely to use a photo enhancer than any other app. Why is there so much craze for it? The reason is simple- its capability to transform images from ordinary to extraordinary.
A high-quality product picture can be the ultimate sales booster for your brand.
In eCommerce, product images sell up to 50% more than text-only item descriptions. Therefore, your visuals must be of top-notch quality, which is possible through photo enhancers.
This guide will explore the upsides and downsides of using them!
Your digital footprint is far more crucial than you realize.
Since photography plays a profound role in both marketing and as an art form, keeping its quality up to the mark is necessary. But how do you make that happen? Of course, with the help of photo-enhancing tools. These intuitive tools are standalone desktop/mobile applications or a web-based service to enhance photo quality.
With a straightforward interface, they are suitable for photo editing novices.
A photo enhancer works on certain aspects of your image, from a particular feature to product quality that you want to accentuate. It can make your images pop out with high-quality resolution and exceptional vividness, requiring minimal effort.
The need for a photo enhancer is for more than just aesthetics. It is also about the quality of the images we present to our audience. A photo enhancer helps produce high-quality images in minutes.
It can also add visual interest and realism to your otherwise dull photos. So you do not have to worry about retouching or editing pictures to make them look better than they already do!
Apart from individuals, brands also rely on such tools. It lets them create product marketing images at scale without hiring a professional photographer or designer to enhance photos.
Showcasing your products in the best light can help you attract more customers. If the product images convey the right message, it can build strong customer relationships.
Who does not love having stunning product photos?
That is what we have photo enhancer tools for. From adjusting the angle to getting the image ready to go on eCommerce platforms, here are the seven benefits of photo enhancers.
According to a survey, people take around 0.05 seconds to perceive the first impression of your brand. Similarly, authenticity matters for up to 88% of buyers while deciding which brand to support. Are you thinking about how this relates to a photo enhancer?
Whatever you display becomes the identity of your brand. Thus it should look professional to win your target audience’s trust and attention. Pictures are integral to any website, blog, or marketing material in this digital world. Whether it is a product image, promotional graphic, or even a logo, the quality and look of the photo can make or break your design.
That is where photo enhancers come in. They allow you to take photos from amateur to professional with just a few clicks. From color adjustments and cropping to retouching and resizing, photo enhancers provide you with all the tools you need to give your photos a professional look. After all, high-quality pictures build a robust online reputation for the company. It also lets online sellers exhibit what they are trying to sell with an accurate and clear narrative.
Here is a country-wise breakdown of smartphone users who use photo-enhancing apps regularly:
Would you shop from a website containing low-spirited, dull images? Would you follow your favorite influencer if their Instagram grid is full of unimaginative and uninspiring pictures? No. Obviously!
Bright and vivid images grab a viewer’s attention. If you sell products online, they can be an ultimate interest-evoker for the consumers. Considering the same, it is unsurprising that over 39% of consumers pay attention to colors while visiting any website. Vibrancy is an indispensable element in making your eCommerce site stand out.
Let us understand the same through an example. Imagine cruising through an eCommerce site, searching for a floral dress. If the colors and aesthetics of that dress are bright enough to pop out, it will likely lure you into buying it. On the other hand, if the image of the dress is dull and hazy, you will probably change your mind.
Whether clicking pictures through a DSLR or a smartphone, there are chances that the shot might come dim due to poor lighting conditions. What would you do if you did not have the opportunity to re-click the picture? In that case, a photo enhancement tool would come to your rescue.
It manipulates color, adds effects, sharpens details, adjusts contrasts, and can even remove unnecessary elements from the image. With its help, you can quickly turn dull photos into stunning works of art. DoMyShoot’s custom enhancement helps users create product photos with effects like invisible mannequins, shadows, color correction, background removal, and more.
In 2028, the global eCommerce market may reach $70.9 trillion compared to $16.6 trillion in 2022. These figures indicate the ever-increasing competition amongst online businesses. So assuming you are an online business owner, what will set you apart from your competitors?
The answer is an image with a good background!
A good background can make a great first impression and entice customers to buy your products. As an online seller, you must be familiar with the hassle of customizing backgrounds for every product photo. Every eCommerce marketplace requires different background specifications to meet its brand guidelines. Some marketplaces may need a plain white background, whereas others prefer various colors and textures.
Why waste your time shuffling between photo-enhancing apps to remove and change the background? DoMyShoot comprises 1000+ custom backgrounds to complement your product image. With their easy-to-use backgrounds, you can give your customers the perfect visual presentation to enhance their shopping experience.
Are you aware that each eCommerce site has distinct criteria regarding product images? From Amazon to Walmart to Shopify, all these websites follow strict image guidelines for product listings.
DoMyShoot’s eCommerce marketplace integration will take the load off your shoulders. All you have to do is click a new product photo or upload an existing photo and select the product category. Next, specify the eCommerce platform of your choice under “presets.” The app then adjusts the image specifications and pixels according to that particular website’s guidelines.
For this, DoMyShoot has partnered with leading eCommerce platforms such as Shopify, Amazon, eBay, Flipkart, Walmart, Etsy, Udaan, and ChannelAdvisor.
Product photography is more than taking a few quick product shots.
It is also about ensuring you capture your product’s look and feel in the best possible way. You will display these product images on marketplaces, social media platforms, and eCommerce websites. Hence, every angle and minor detailing is equally significant. Adding compelling product images to your arsenal helps you engage customers and convert them into a loyal client base.
But taking product shots from different angles isn’t a piece of cake.
A photo enhancer app like DoMyShoot streamlines product photography through a user-friendly method. DoMyShoot’s intelligent overlays help you select the best angle for your product picture.
Additionally, the app contains more than 20 product categories and over 50 products to choose from. Pick your product category and let DoMyShoot guide you to do the rest.
Dramatic hues and tones are always for the win.
Around 71% of people tend to edit their selfies before posting them online. If you belong to the same tribe, you must have used a photo enhancer.
A photo enhancer adjusts brightness, contrast, saturation, fixing blemishes, and many other key features in one touch-up. Aside from effects, sometimes a picture may need professional-level editing, which a basic photo enhancer might be unable to deliver. In that case, you can give DoMyShoot’s photo editor a shot.
DoMyShoot offers custom enhancements such as color correction, shadow creation, invisible mannequin services, background removal, image upscaling, and retouching. Thus, you can turn your amateur photography into professional images with just a few clicks.
Photo-enhancing tools can permanently manipulate the tone and color without modifying the image. However, one can edit or discard the adjustment layers to restore the original image. Do you want to know how color balancing works?
Color balancing or correction comprises complementary colors that share an inverse relationship. These colors include red and cyan, blue and yellow, and green and magenta.
For instance, if the picture has an overdose of cyan, the photo enhancer lessens this color’s intensity. Simultaneously, it will increase the red hues in the image. You can also replace one unfitting color for another to keep the overall visuals well-balanced without overdoing them.
From distorting the perceptions of beauty to bigger image sizes, here are the two most common disadvantages of photo enhancers.
Post-processing effects can make a photo look realistic. At the same time, they can also go too far and make your image look unnatural and less authentic. It could lead to unrealistic expectations regarding what your product looks like. When the editing overpowers the natural beauty of a product image, it prevents customers from getting a realistic view of the product.
Here are a few tips to avoid making your product images look superficial -
Have one light source:
Use good lighting when taking your product shot. Use either artificial lighting or natural lighting to take your product shots. However, don’t mix both forms of lighting, as this may result in having shadows of your product from different angles. Having excellent lighting reduces the need for intense editing or effects, which helps maintain the original charm of the image.
Avoid over editing:
Product photo editing is a skill. However, there is a limit on how many edits are too much. The purpose of editing product photos is to elevate the actual color of the product image. However, reassess your editing if the product’s color appears too bright or dull.
Is your website capable of handling the load that comes with large images? If you are a blogger or an online seller, these questions will surely pop up in your mind.
When you use a photo enhancer, it enlarges the file size, making them slow to load on your website. This can also make you lose out on traffic due to sluggish loading speed. Large files are also harder to compress, which means they take up more space on a drive or server.
Therefore, you must use a photo enhancer to automatically detect a photo’s subject matter and optimize its file size. It would result in a faster loading speed without compromising image quality.
Photo editing is a challenging task. However, having the right tools help you get better results quickly.
AI-backed photo editing apps like DoMyShoot helps online business owners create killer product photos for eCommerce marketplaces on the go. DoMyShoot has 1000+ backgrounds to choose from, intelligent overlays to guide users to take product shots from different angles, and 20+ product categories to shoot.
Moreover, DoMyShoot’s marketplace integration helps businesses create product images for different marketplaces without worrying about image guidelines -** Assisting brands in getting a 100% acceptance rate.
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