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The Art of Photo Retouching: Tools for Perfect Results

3rd Apr 2023
5 mins

 

Four out of ten smartphone users have a penchant for photo editing apps. Quality shots require skillful photography and an artistic texture which is possible through photo retouching. It is the process of improving the appearance of a photo, either for personal or professional purposes.

 

Photo retouching can correct flaws, enhance features, or change the overall look of the image. Many types of photo retouching exist, from simple brightness and contrast adjustments to more complex techniques like airbrushing and digital makeup. Some even specialize in restoring old photos.

 

When retouching a photo, it is crucial to consider the ethical implications of your actions. For example, you should avoid making someone look thinner or changing the color of their skin. With these things in mind, let us take a closer look at the art of photo retouching.

 

What is photo retouching?

 

Photo retouching is the process of making minor edits to digital images to improve their appearance. You can fix flaws or add artistic effects by doing this.

 

There are many different photo editing software programs, from simple ones that only do basic corrections to complex suites with premium features. Some common photo retouching tasks include removing blemishes, whitening teeth, changing the hair color, and adding shadows or highlights.

 

When retouching photos, be aware of over-editing an image. Images can look unnatural or unrealistic if you edit them too much. The best way to prevent this is by ensuring that changes in an image are ethical and not misleading or misrepresenting.

 

Types of photo retouching

 

Types of photo retouching

 

Airbrushing, digital manipulation, and naturalistic retouching are the three main types of online photo retouching.

 

1. Airbrushing

 

It is the process of using Photoshop or other software to improve a photo's appearance subtly. Airbrushing might involve removing blemishes, smoothing skin, improving lighting, or slimming down the subject.

 

This technique is more prevalent in advertising and fashion photography to create an unrealistically perfect image. It uses cutting-edge digital software to digitally manipulate a picture, often to remove flaws or add something that was not there. For example, you can alter an image of a flower digitally to remove imperfections or add a bird.

 

2. Digital manipulation

 

This is a more extreme form of retouching involving significant changes to a photo. Digital manipulation might include adding or removing elements from the image, changing colors, or merging two photos. This form of retouching can create artistic effects or change the meaning of a photo.

 

3. Naturalistic retouching

It is somewhere in between airbrushing and digital manipulation. Naturalistic retouching usually involves minor changes to a photo to make it look more realistic, such as adding shadows or highlights. It helps improve the overall look of an image without making it look unrealistic.

 

How is photo retouching different from photo manipulation?

 

How is photo retouching different from photo manipulation?

 

Photo manipulation involves substantially altering an image, such as adding or removing people or objects. Manipulation is more controversial because it can create fake or misleading images. For example, in politics, it can create fake photos of support for a certain candidate or create misleading pictures of the popularity of a certain issue.

 

On the other hand, photo retouching is the process of polishing the appearance of a photo. It enhances a photo's overall look by removing blemishes, smoothing skin, or improving lighting. However, it cannot change the meaning of the photo. For example, you could not use photo retouching to add a person or object to a photo that was not there originally.

 

Photo manipulation can change the meaning of a photo. You can use photo manipulation to change a photo's colors or merge two photos. To conclude, photo retouching majorly works on refining the appearance of a photo. In contrast, photo manipulation entirely changes the meaning or context of a photo.

 

Ethical considerations to keep in mind while editing a photo

 

Ethical considerations to keep in mind while editing a photo

 

With a vast availability of photo editing tools at your tips, elevating an image’s essence has become more straightforward.

 

The market size for photo editor apps may increase to up to 4.2% CAGR. Its revenue share is likely to reach over $ 572.3 million by 2023 compared to $ 318.2 million in 2023.

 

The user-friendly integrations of photo editing tools help noticeably transform a picture's visuals. But a big question is how much photo editing is too much? Are there any ethical considerations one should keep in mind while editing a photo?

 

Before going forward, let’s understand what ethical considerations are. They are like a set of rules to prevent the unethical practices surrounding photo editing and its usage on the internet.

 

Let us consider an example. If you edit and use a stock image of a product for commercial purposes, it counts as an unethical practice. Similarly, if you use too many effects to create an unrealistic visual, that also violates the ethics of photo editing. Here are the five key points to remember while operating a photo editor!

 

1. Maintaining the Original Intent of the Image

 

It is totally fine to edit a picture with a bit of effect or retouching as long as you keep its spirit alive.

So how to ensure not to distort an original image?

 

Know beforehand what you want to achieve with your photo before you start editing. Too much photo scaling or color correction creates a perception of depth that sometimes looks unrealistic or unnatural. This technique is widely popular for increasing customer response, product marketing, and sales.

 

Are you thinking about how much editing is appropriate for an image? The golden rule to remember here is to remove only the imperfections and not to disrupt the natural elements of an image. The primary purpose of editing should be to make the picture appear more professional. You can edit photos and give relevant effects as long as their context remains honest and accurate.

 

2. Not to Indulge in Copyright Infringement

 

Imagine this. Your competitor uses your product images to promote their products online. Would you be okay with that?

 

Obviously no!

Well, that is what we call copyright infringement. Let us consider a scenario where you are editing an already existing image on the internet and reusing it for your benefit. This can take a toll on the privacy concerns of the image’s actual owner. Besides, many companies use top-notch software to detect unethical usage of an image online without permission.

 

Are you wondering how to avoid this issue? The answer is simple.

 

Get a license to use a particular image or opt for free-to-use images to prevent copyright infringement. There are many apps and websites that allow you to use and edit stock images for free without any fear of copyright violation.

 

3. Maintaining the Authenticity of Online Products

 

As the eCommerce market is expanding rapidly, digital shoppers will stand at 2.64 billion globally in 2023. Do you know what the most amazing fact is? One of every three persons you encounter will likely be an online buyer. With so much reliance on eCommerce sites, maintaining the authenticity of product images is the biggest challenge.

 

Photo editing apps have made it easier for people to manipulate photos and create fake content. This makes it harder for people to trust what they see online. Yet, at the same time, uploading dull, raw product images might fail at enticing buyers. As an online seller, do you also struggle with this challenge? If yes, it is important to learn how to keep the photo's subject (person or product) authentic to how it actually looks.

 

Many photo editing tools, such as DoMyShoot, offer built-in effects and tools for product photography. It allows you to capture an image for certain angels, and their team edits the same as per the product type. As a result, the product image exudes a professional appeal while its authenticity still remains the same. Remember that photo editing is for displaying your product images in the best light and not altering their actual substance.

 

Five photo retouching tools to try

 

Since you are familiar with most aspects of photo retouching, it is time to bring its magic to your shots. If you are exploring tons of photo retouching services, narrow down your hunt to these six tools, as they would suffice your editing requirements.

 

1. DoMyShoot

 

DoMyShoot is a photo retouching tools to try

 

Are you looking to give your image a studio-like touch? Then, DoMyShoot can be your best bet. It delivers ready-to-post product images customizable to your eCommerce site's guidelines. DoMyShoot is like a powerful photo editor that offers a hassle-free solution for all your professional photography needs. Much to your surprise, DoMyShoot’s pricing starts from $7.99 per month and offers the following exciting features:

 

- Intelligent overlays to get perfect angles of your shot

 

DoMyShoot’s intelligent overlays help you capture an image from different angles to elevate its dynamics. It enables you to present products through the best dimensions to the viewers.

 

- Photo editor to make your images a piece of art

Product photography requires advanced-level editing effects, which are only possible with professional expertise. Likewise, DoMyShoot's built-in photo editor features include image upscaling, background removal, color correction, retouching, and more.

 

- A catalog of over 20 product categories and 50 products

Each product is unique and needs a distinct visual narration to make its mark. DoMyShoot lets you pick from numerous products and their categories to provide the best possible outcome for your images.

 

- More than 1000 image backgrounds to elevate the creative appeal

Think outside the box with over 1000s of backgrounds to let your product images stand out with a custom canvas. After all, a good background can uplift an image’s aesthetics and tone to make it appealing to the audience.

 

- eCommerce market integration to make online business a breeze

DoMyShoot's eCommerce market integration prepares your product images for uploading on leading eCommerce sites, keeping up with their respective guidelines. Users can choose the platform for which the image is needed in the "presets" section.

 

- Mobile-app support for hassle-less application

Unlike most photo editors, DoMyShoot’s app is compatible with smartphones. Thus, making photo editing accessible at your tips without setting up hefty software equipment or PCs.

 

2. DxO

 

DxO is a photo retouching tools to try

 

If you want to practice the art of raw photo editing, DxO is the place for you. Its cutting-edge software offers user-friendly paper and ink simulations while soft proofing. DxO ensures that the essence of your images remains as accurate and real as possible. It safeguards the color details, specifically in the image parts containing higher saturation while gravitating to minor color spaces. The latest version of the DxO enables photographers to edit TIFF and JPEG files in the color space.

 

3. Photolab

 

Photolab is a photo retouching tools to try

 

Do you love editing pictures on the go? Then PhotoLab is a viable choice. It comprises over 800 amazing effects for your images. Besides, you can also create distinct effect combos of your own and share them globally. PhotoLab also lets you access montages for face photos, animated effects, photo frames, and filters. After editing images, users can set them as a phone wallpaper or contact icon.

 

4. FastStone Image Viewer

 

FastStone Image Viewer is a photo retouching tools to try

 

Are you hunting for software that works as an image browser, editor, and converter? Your search ends with FastStone Image Viewer. It is compatible with most graphic formats and runs on Vista, XP, and Windows versions 7, 8.x, 10, and 11. FastStone's basic features comprise image comparison, resizing, cropping, musical slideshow, red-eye removal, and color alterations. It lets you capture and interpret everything on the screen and record them in MP4 video file format.

 

5. PhotoScape

 

Photoscape is a photo retouching tools to try

 

Do you require a free online photo retouching tool? In that case, PhotoScape is a considerable choice. It is an easy-to-use software that allows you to resize images, view them in a folder, and create a custom slideshow. PhotoScape’s batch editor lets you edit multiple pictures and merge them on a single frame to make the final image. Its editing features contain color and brightness adjustment, backlight correction, mosaic mode, red eye removal, white balance, and many more.

 

6. DigiKam

 

Digikam is a photo retouching tools to try

 

Need a single platform for your photo management needs? DigiKam is a progressive open-source application for digital photo management, compatible for use on macOS, Linux, and Windows. It offers a wide-ranging set of tools to import, edit, manage, and share images and raw files. digiKam also provides basic tools for cropping, sharpening, and adjusting colors to highly-advanced tools for panorama stitching to curve altering.

 

Conclusion

 

To reach more customers in the digital age, you need to present your products with a professional look and feel. Making a shot flawless does not just stop at good camera skills; photo retouching is equally important. However, the goal should be a more authentic creative potential rather than an unrealistic perfection.

 

Feel Free to contact us for a DEMO

Frequently asked questions

What are the common mistakes to avoid when retouching photos?
Below are five of the most common photo retouching mistakes to avoid: Cropping the image too much 1.Making the subject's eye too bright. 2. Making the contrast too high or too low 3. Making the image appear too bright 4. Changing the saturation too much, thus affecting the image's tone.
What are the benefits of learning the art of photo retouching?
Learning photo retouching helps save money on hiring a professional photographer. Furthermore, it enables you to understand what goes into making an excellent product photo.
How do you know when you have gone too far in retouching a photo?
The following are five ways to understand if you've over-edited a product image: 1. There is a lot of exposure. 2. Too dark or light-colored corners 3. The image has too much color. 4. The color of the subject looks different from what it actually is. Sharpening the image too much.
How can photo retouching be used in advertising or commercial photography?
Photo retouching allows brands to create consistent, high-quality images. Product images with consistent branding boards and quality helps build customer trust and increase sales.
What are Amazon's image requirements in 2023?
Amazon's hero images should be a white background (#FFFFF) with RGB color values of 255, 255, and 255. The other pictures in a product listing can have different backgrounds, illustrations, and graphics.
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