The Shopify Venture theme fits perfectly for retailers dealing with products related to outdoor activities. It is a free theme offered by Shopify well-suited for newbies trying to establish their business in multi-channel selling.
Here in this article, we will give you a complete review of the Shopify Venture theme and how you can customize it to take your online sales to the next level.
The Venture theme of Shopify is minimal yet bold, which is best suited for high-volume stores and large inventories.
Shopify Venture theme is an easily accessible Shopify theme that allows store owners to customize their store as per their business needs. Although, if you don’t have the time and knowledge, you are also provided with ready-to-use templates to get your business started in no time.
If you own an adventure sports store and are looking for a platform to scale it online, you must try the Shopify Venture-themed online store.
Shopify Venture theme has just the right amount of optimization that your store needs to excel in eCommerce. The designs and features offered by the theme are not too minimal to skip the attention nor too overwhelming to scare the audience away. It will give your business a perfect blend of classy and bold looks which your visitors would want to explore.
Since the Shopify Venture theme is also best-suited for businesses with large inventories, it is well-optimized to present your store offering in a decluttered way. It helps your customer understand what the store is all about, even at the first glance. It is highly recommended to lure the target audience without wasting any time on buyers with least matching interests.
The Shopify Venture theme has a number of features designed to help online retailers create a professional and visually appealing online store. Some of the key features of the Venture theme include:
Responsive design: The Venture theme is optimized for mobile devices, so customers can easily browse and shop on your store using their smartphones or tablets.
Customization options: You can customize the look and feel of the Venture theme to match your brand’s style and aesthetic. This includes the ability to change colors, font styles, and layout.
Pre-designed page templates: The Venture theme includes a number of pre-designed page templates, such as a homepage, product page, and collection page, to help you quickly set up your online store.
Product display options: The Venture theme includes a number of options for displaying your products, including grid and list views, and the ability to show product thumbnails and add hover effects.
The Venture theme includes a number of pre-designed page templates, which can be used to quickly set up common pages on your online store, such as the homepage, product page, and collection page. You can choose from a variety of templates to find the one that best fits your needs, and customize it to match your brand’s style and layout.
There are three different styles of Shopify Venture themes that you can choose from. These styles are differentiated based on the color palette used in their design. However, the layout of all three styles remains the same.
The Shopify Venture theme styles are compatible with both desktop and mobile devices for ease of use.
A) Snowboards
Snowboards can be the best Shopify Venture theme when your products are related to water activities or winter sports. You can also pick a blue and grey palette to make it more relevant.
B) Outdoors
The outdoors Shopify Venture theme has a broad scope of relevance. You can use it for most outdoorsy products, whether it is adventure sports or other outdoor games.
C) Boxing
As the name suggests, the Boxing Shopify Venture theme style best caters the business owners selling boxing-related products. The preferred color palette for this theme is red and blue. You can also explore other dark colors.
Additionally, Shopify’s Venture theme is available in two main styles: light and dark. The light version of the theme features a white background with bright, bold colors, while the dark version has a black or dark grey background with more muted colors. Both styles are fully customizable, so you can choose the one that best fits your brand and personal aesthetic.
Whether you prefer a light or dark theme, and no matter what type of products you are selling, the Venture theme has the features and customization options you need to create a successful online store.
Most businesses that sell on Shopify have the long-term goal of expanding their sales and hence inventory, making the Shopify Venture theme, which is specifically designed to accommodate large product listings, the most popular option. Even businesses with multiple offerings can sell their products without any hassle because of features like product filtering and recommendation.
The multi-column menu supported by the Shopify Venture theme is another reason that adds to the value of choosing this theme over others. It lets you showcase multiple product offerings right on your homepage. You can utilize Slideshow and promotional banner as well for single or multiple product features.
The variety of built-in styles and color palettes in designs attracts many online sellers to try their hand at eCommerce selling. Mobile device compatibility of the Shopify Venture theme style also kickstarts customer engagement from day one.
You can find the Shopify venture theme on the Shopify theme store. You can download the theme and start using it right away. Following are the steps you can follow to get started:
You can also get a demo of the Venture theme by clicking on the “View demo” button right next to the start button.
In case you already have a Shopify admin dashboard, here is the path you can follow-
Online Store>Themes>Explore free themes>Venture
While designing an online store on Shopify using the Venture theme, here are some must-have customizations in 2023 to take your website design to the next level.
1. Product slideshow
The venture theme allows a display of a large slideshow on the homepage itself. You can either display your hero products or featured products in this section or use the homepage banner to highlight your brand story and values.
While choosing the visuals, you should ensure that the images you select for the slide show are theme compliant. The recommended image size is 1800x 1000 px.
The venture is a responsive Shopify theme that auto-adjusts the slideshow images according to the device from which it is accessed, whether it be a desktop, laptop, or mobile phone. The dynamic nature of the Shopify venture theme makes it one of a kind.
2. Collection lists
The collection list works best on desktops and tablets. It lets you showcase up to six featured products on the home page. You can directly link these images to the cart for instant purchase. On smartphones, the collection list is usually seen as a part of the main menu.
The collection list, along with the slideshow, acts as a touchpoint for users to know what sells best in your store and where they should be looking.
3. Multi-level menu styles
The Venture theme allows you to customize your store’s main menu and footer menu, so you can easily organize and display your products and collections.
The multi-level menu style on the Shopify venture theme lets you showcase all your offerings in the most visible manner. Once a visitor clicks on your product page, they will get access to all your offerings even without searching for them.
4. Footer optimization
The footer on any Shopify store is one of the most underrated sections. However, it holds a lot of importance in determining how user-friendly your website design is
Oftentimes, after browsing the product pages, customers head to the footer section for additional information. You can effectively use this section to link social media platforms, contacts, different types of content related to your products, email sign-ups for long-term customer engagement, and much more.
5. Newsletters
A newsletter is an emerging form of content that is capable of driving customer engagement through email marketing campaigns. You can share valuable information and updates on your products using this medium.
If you consistently work on building and optimizing connections through newsletters, you will soon have a collection of email addresses of the people who are genuinely interested in your product. These are the people you want to keep in touch with because they will most likely give repeat business and will remain loyal to your brand.
6. Color palette
We cannot emphasize enough how important choosing a color palette for a Venture-themed Shopify store is. There are multiple vendors that sell similar products as you. So, when a customer visits Shopify stores, they get plenty of options to choose from.
Why do you think, they will pick your product? The answer is visual appeal.
The color palette you choose can help your store stand out in the crowd of competitors. For repeat visitors, a unique color palette helps them identify your brand even without seeing a logo.
7. Social media integration
Imagine how many sales you might have missed when your customer could not find the product, they saw on your social media post. In fact, most of the time, consumers are just lazy and drop the idea of purchasing if they have to manually search for your store and product on the eCommerce platform.
Social media is a powerful tool that can significantly contribute to the success of an online business, irrespective of the field. When you integrate social media platforms with Shopify venture themed-store, it increases the visibility of your business. So, even if a visitor finds your product on Instagram, they can be redirected to the shopping cart using the social media integration feature for direct purchase.
You can easily add social media links to your Shopify Venture-themed store, so customers can follow you on platforms like Facebook, Instagram, and Twitter.
8. Dynamic checkout process
Dynamic checkout buttons let your customers skip the cart and directly make a purchase. It also allows visitors to remain on the same page while exploring. So they can continue exploring right where they left off. You can access this option in the payment setting displayed on the Shopify dashboard.
9. Multi-currency support
If you wish to conquer the global market, it is essential that your Venture-themed Shopify store support transaction in multiple currencies.
10. Product recommendation
More often than not, customers don’t know what they are looking for. They also might not have the right keyword to search for the product. While the Venture theme is enough to make your Shopify store exciting, you still need to have a system where visitors can easily find their desired product without wasting much time. It shows how attentive you are toward your consumer’s concerns.
The product recommendation feature suggests related products based on spelling and synonyms to simplify the browsing experience.
11. Collection filtering and sorting
You can categorize and filter your products based on the price range, type of product, customer ratings, relevance, alphabet, best-selling, and more. It is usually displayed on the top of the collection page and lets your customers further customize the type of product they are looking for to make sure it fits their checklist.
All the customization we discussed here is meant to enhance user experience and sales, as delivering high-quality services with precision is the key to achieving customer satisfaction. A satisfied and happy customer will not only come back for a repeat purchase but will also promote your product among their family and friends.
Shopify’s Venture theme is a customizable, responsive theme designed to help online retailers create a professional, visually appealing online store. It features a clean, modern design with a number of customization options, including the ability to change colors, font styles, and layout. The theme also includes a number of pre-designed page templates, such as a homepage, product page, and collection page, to help you quickly set up your online store.
The Shopify Venture theme is optimized for mobile devices, so customers can easily browse and shop on your store using their smartphones or tablets.
Overall, the Venture theme is a powerful and flexible tool for creating a successful online store with Shopify.
It is no surprise that visual appeal underlines the performance of Shopify stores, irrespective of the theme you pick. DoMyShoot is an app that helps e-commerce businesses create high-quality visuals for their online stores. It offers affordable services for product photography to help businesses showcase their products in the best possible light. All you need is a smartphone to get started.
Click here to learn more about the app.
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