The secret sauce to boosting conversion rates on Amazon lies in two words - Product photographs.
Below are 7 best practices for Amazon product photography-
Before starting with anything, read Amazon’s image requirements.
So many listings on Amazon still violate these guidelines. Avoid making this mistake.
To ensure an optimal experience, your images should be at least 1600 px. The aspect ratio at all times should be 1:1.
The different images you can include are -
The first image your customers will come across.
Amazon has specific rules for the first image. This includes -
People mostly won’t go to read the product description. Have an infographic with all the essential details and dimensions.
Humans are emotional beings. Photograph your product showing how it can be a part of our daily use.
For example, if you are selling a dining table, photograph a family having dinner and having a good time together. You get the idea.
Knowing which image converts better is a game-changer. Amazon’s Manage Your Experiments helps you to split test your image.
This feature, however, is available only for the main image.
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