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The holiday season has rolled in, bringing with it great opportunities to sell more. If you gear up well enough, you can make the most out of this peak sales period, be it by increasing sales on your own websites or from marketplaces such as Amazon where you are listed.
And the trick to better sales lies in intriguing visuals.
In this blog, we will look at some of the best eCommerce holiday photography tips for visually appealing product photos that can help you maximize sales.
Holiday photos for Shopify stores can make a lot of difference in the way you sell during the season, as more people look for enticing and high-quality images to know more about the product.
Here are some of the best tips for festive product photography that we have seen brands using Dresma follow to boost sales:
The festive climate should be visually translated into the image in an adequate manner to really have a great impact. Incorporate holiday-themed elements into your Holiday marketing photos and product photos to match the festive theme.
You can achieve this festive atmosphere around your products with fairy lights, lamps, seasonal foliage, confetti, ornaments etc.
You can also play around with colors like red, green, gold, silver etc. (according to the holiday) and try to evoke the holiday vibes while making the product stand out without being overshadowed.
The right color can also create a visual contrast that can be essential in showcasing the product in the best way. Dresma’s AI powered background color-changing tool can be effectively used here to achieve these results with minimal cost of time and effort.
Most holidays have gift-giving as a common tradition. A majority of online buyers during the holiday seasons, take to stores and platforms like Amazon, to find the right present for their loved ones.
To leverage this, you can display products in gift-giving scenarios, thus helping customers visualize the products as perfect gifts.
For example, you can display a wristwatch in an elegant gift box. In a similar fashion, a cozy sweater or a winter scarf can be shown placed next to a warm cup of cocoa by the fireplace.
You can further contextualize the products by including lifestyle shots of the products being used by models in holiday settings, like a holiday dinner party or a family gathering.
Using AI background generators like that of Dresma is also a viable and effective way to highlight your products in a holiday setting.
To enhance the holiday atmosphere in holiday photos for Shopify stores, use soft and warm lighting that showcases the product in a cheerful and festive way.
Using natural light cleverly, wherever possible, is also a great holiday season product photography trick to enhance the visual appeal of the image.
You can also use softbox lighting to replicate natural light while eliminating unwanted shadows and creating a welcoming look.
Remember that shadows can be both your friend and foe depending on how you utilize them. If required you can use Dresma’s AI shadow creator to add realistic shadows to your product images.
You can also use backlit shots to add a cozy, magical glow that can help align the product image seamlessly with most festive themes.
Another key tip for holiday marketing photos is to adequately highlight your special holiday promotions.
At the end of the day it is the best value that motivates customers to shop during festive seasons, and by showcasing the value that you are providing you can instantly entice customers.
You can include tags, ribbons, special banners etc. with the holiday discounts highlighted, so as to capture customer attention.
For example, product photography for Christmas sales can fetch the best results, if you incorporate Christmas-themed banners that clearly highlight a special festive season discount.
Utilizing upselling opportunities can be easier than you think if you can incorporate high-quality visuals in your product bundles.
Arrange related products in bundles with attractive, holiday-themed product images to encourage customers to buy more.
You can emphasize the higher value of such packaged deals by cleverly and creatively photographing these bundles. Elements such as festive gift wrappings or festive lights can help make the bundle look attractive and gift-ready.
You can create many such holiday bundles and leverage Dresma’s batch editor to edit multiple product bundle images at once in no time.
Even impulse buyers will need high-quality images that showcase the product and all of its details, to fuel their impulse. So, include close-up shots where the product's materials, texture, details, key features etc. are accurately highlighted.
This is required to give customers confidence in the quality of products and is especially important for giftable products like jewelry, tech gadgets etc.
Customers will find it easier to trust your brand and product if your images are high-resolution, crisp and professional. You can add a simple white background with Dresma, to provide a clean and professional look to your image.
Showcase your products in use by happy and satisfied customers. Actual pictures of customers using your products are a form of social proof that will encourage potential buyers to make the purchase.
You can ask customers to share their holiday pictures using specific brand hashtags and repost their content on your social media or product pages.
This straightforward strategy helps focus on the practical benefits of your product and fosters participation from your customers.
More than 70% of online shopping is done via mobile phones, making it one of the most dominant ways in which people access eCommerce platforms.
So optimizing your holiday marketing photos and product photos for mobile devices is necessary to offer a consistent and seamless experience.
Failing to optimize for mobile phones can result in images being ill-fitted to mobile screens, thus disrupting the shopping experience.
You should also ensure that the quality of the image is retained even on smaller screens and that the images take less time to load. Dresma’s image resizer is a great option to resize images for diverse purposes and different screens while maintaining smaller image file sizes and retaining quality.
Sometimes customers need more than just two-dimensional images of a product to trust and double down on a choice.
Provide interactive 360-degree views of the product to help them look at the product in a more realistic and comprehensive manner.
You can also include video demonstrations of the products in action to help customers visualize the product being used in real-world contexts.
Offering such interactive experiences nurtures customer confidence in your products as it can enhance the trustability of the product greatly.
The product not only needs to look festive but also elegant and appealing. You can easily achieve this by placing the product on reflective surfaces like glass or glossy materials, which can add another layer of luxury along with the festive look.
Enhancing the product image with reflective surfaces and bright colors can work especially well for high-end or giftable products such as jewelry, leather bags, watches, etc.
A classy-looking holiday product image can be the right nudge customers need to make the purchase decision.
The holiday season is all about colors, festivities and visual-driven purchases. Customers, more than anything, look for accurate, visually appealing and high-quality product images to help them make up their minds.
And to deliver this easily and effectively, you need to utilize AI solutions such as Dresma.
From smart AI background creators to resizing tools to bulk editing features, Dresma can arm you with everything you need to create the best product images this Holiday season.
Get started with Dresma right away!
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