Since the home decor industry is growing day by day, it almost become necessary for Shopify store owners to make their work stand out. Even if your shop is 100% perfect or out of the box, there always should be a way to make it more unique. Great home decor photography ideas can definitely make the process of selling much easier.
As a professional eCommerce store owner, you want your products to look great in your images. Because customers will be looking at them on your Shopify storefront or on your website product page or on social media. And in order for them to see how beautiful and unique your products are, you need to take great photos of your goods.
Showcasing your products requires quality photos to build trust with customers who don't usually purchase online.
Think about - what kind of photography is already on your e-commerce store? Is it getting the attention it deserves?
This article will share inspirations from 8 creative home decor photography brands to help you get started.
Home decor is a popular category on Shopify. With around 30,000 active sellers in this category, it's clear that people are making money with it.
But how can you stand out from the crowd? How can you improve your store's conversion rate?
People are looking for the best products and services, so you need to make sure that your storefront is appealing to the customer.
The way you present your home decor products can help or hinder your business. If your products look good online, people will be more likely to buy them.
The problem is that people are not going to buy something they don’t like — even if they can afford it. So while it might seem like a good idea at first glance, there are some things that can go wrong with low-quality images like -
When it comes to your storefront, you can always do with a little more creativity. Even if your products are well-designed, there's likely room for you to think outside the box and come up with some interesting photography ideas.
With so many websites offering home decor, how can you stand out from the crowd? How can you attract customers that are looking for furniture, lighting fixtures, and fabric accents?
Understanding and analyzing what your competitors are doing is an absolute necessity when running any business. Today, we will explore what some of the best stores for home decor are doing and what they got right. This will give you a headstart in executing the best home decor photography ideas for your Shopify home decor website so you can stand out amidst the tough competition.
We’re sure these examples will help you come up with great home decor photography ideas for your brand.
Founded in 2002, Ivory & Deene is a home decor brand that sells luxury products that are both affordable and accessible to all Australians.
Ivory & Deene’s beautiful home decor photography emanates a sense of calmness.
This brand’s product photography is to the point and executed to help the buyer in every stage of their shopping journey. The colors in the image are neutral and blend well together. There are multiple shots to show the texture of the products.
The products are presented professionally and are easy on the eyes.
It includes videos to give a better overview of the whole product range. Furthermore, Ivory and Deene also uses perspective images to display the correct dimensions of the product rather than just mentioning it in the product description.
This small integration in the home decor photography ideas will help boost the overall UX of their Shopify store.
ArtHouse is one of the many Shopify art stores that chose to take a rather simplistic take on their brand’s aesthetics.
The neutral photography palette used here goes excellently with the aesthetics of the brand and its products. So this minimalist yet chic approach works delightfully well for ArtHouse.
Hem is a home decor Shopify store that specializes in ‘imaginative designs of obsessive quality.’
The brand’s home decor pictures are simple, minimal, and to the point. While the pictures on the landing page are strategically executed to elude a modern yet ‘homely’ feeling, the photos used in the product pages are sharp, clear, and crisp with a clean white background.
This helps the product be in the complete spotlight.
Timeberware is a handcrafted solid woodwork brand. All their products are ‘built to last.’ The brand makes use of wood and metal to create home decor products that are sustainable, functional, and long-lasting.
The prime focus of Timberware’s home decor photography is on showcasing product functionality and it reflects throughout their catalog. You will notice that their website makes use of product photos where the product is shown in real-world scenarios rather than just over a plain white backdrop.
This helps add ‘drama’ to the pictures.
Furthermore, the home decor pictures are shot from all necessary angles giving the store visitor all the best views of the product.
This Shopify interior decor store specializes in printing and framing. They work with clients, artists, and businesses to create all things to do with printing and framing.
The Art and Framing Company’s product photography is minimalistic.
Here, the images are shot against a neutral background, so they can be used in any context. They are also shot at different angles and at different sizes. This allows customers to get a better idea of what the product actually looks like.
White background photography is also a great way to make sure that your photos will work well across all platforms. You can adjust the angle of your photo so that it works best on each platform, but it's important to choose one angle that will look good everywhere.
Source: The Art and Framing Company
Hauser’s home decor photography is a style that features a mix of modern, rustic, and classic elements. It is characterized by clean lines, bright colors, and lots of white space.
The lighting is also important here – it is bright enough so that both the product and background can be seen clearly but not too bright so that it doesn’t look natural.
St. Frank is a brand that believes a space should share one’s story and values. And that is exactly what they try to achieve with their brand and products.
All the pictures used on this brand’s Shopify storefront scream warmth and coziness.
Their beautiful home decor photography manages to capture the mood of the brand in the most elegant way possible. While most of their pictures have more than one product in the frame, it is still not very loud.
The pictures are easy on the eye and also manage to give an adequate spotlight to the necessary products in context.
Home decor photos can be difficult to pull off, but this is something that requires experimentation to find what works best for your brand and shop. Keep in mind the principles of good photography: use natural light, only show your best work, frame your photos well, and get creative with angles.
Good home decor photography can put your product front and center on your storefront, and make it easy for customers to picture themselves living with your product in their homes.
Now, with tools like DoMyShoot, you can now easily take control of your eCommerce images. It is undoubtedly the best app for home decor photography ideas today. This all-in-one solution for custom outputs of your product photography can help you improve your conversion rates with just a few taps and clicks.
You can book a demo today and take the first step towards enhancing your eCommerce product photography.
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