Tips to Improve Your Shopify Product Photography

Many of you, as sellers, might argue that the best, most-popular approach to improving Shopify product photography is to use professional equipment and a perfect lighting setup.

But hey, if your selling rate is still not taking a hike, there must be something that you are missing. Here are the top 5 tips to improve your Shopify product photography that no one is telling you about -

1. Reduce the image size

The size of the product image affects SEO rankings? Yes! Keeping the product image size to <70 kilobytes improves loading speed, so, your customers are less likely to abandon your page - which means high engagement, higher Google ranking, and, thus, high SEO performance. It couldn’t get simpler!

2. Keep it natural

Natural is underrated. In trying to create the perfect shot, we often tend to overdo it. So, make sure that the colors in your product image look natural and that the white balance is adjusted. You don’t want to overpromise and underdeliver your valuable customers.

3. Focus on your product

We mean it, literally! Use effects like a vignette or blur other items in the frame so that your customer only focuses on your product.

4. Lifestyle photography

Your customers often don’t know what to do with your product so they don’t buy it. So, don’t let them assume. Tell your customers where to use your product and see your engagement skyrocket!

5. Don’t shy away from quality investments

We are talking about the mandates like a high-resolution camera to capture the essence of your products. Tight on budget? You can try our mobile app, DoMyShoot, to create high-quality eCommerce-compliant product images.

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