Walmart is one of the largest retailers in the world, but its website isn’t as easy to use as Amazon. That’s because their search engine doesn’t easily support all of the filters that are available on Amazon, like size and color.
To make things even more difficult, Walmart doesn’t have a great image uploader tool — they just want you to upload your image as a file type with no compression.
Optimizing your product images is one of the most important steps in marketing your products on Walmart. Here are a few tips to help you create eye-catching, high-quality images that will get noticed by shoppers -
Images should be in PNG format
Optimize image file name
Optimize your title tags and meta description tags - add relevant keywords to both your meta description tags as well as your titles for better visibility in search results
Use high-quality images - use high-resolution photos for your product images so that they look great on mobile devices as well as desktops/laptops. Furthermore, images should be at least 300 dpi resolution
Use the right image size - Walmart requires all product images to be no more than 4MB in size
Use consistent branding across all images - use the same logo and color scheme for example
Include multiple views of the product in your photo set
Frequently asked questions
Why should I use PNG format for my Walmart product images?
PNG format is recommended for Walmart product images to ensure high quality and compatibility with the platform's image uploader tool.
How can I optimize the file name of my Walmart product images?
Optimizing the file name of your product images can improve search visibility. Use descriptive and relevant keywords in the file name to enhance discoverability.
Why is it important to optimize title tags and meta description tags for Walmart product images?
Optimizing title tags and meta descriptions with relevant keywords improves visibility in search results, increasing the chances of attracting shoppers to your products.
What are the criteria for using high-quality images on Walmart?
Utilize high-resolution photos for your product images with at least 300 dpi resolution to ensure they appear crisp and clear on various devices. Additionally, maintain consistent branding elements such as logo and color scheme across all images.
What size restrictions apply to Walmart product images?
Walmart requires all product images to be no more than 4MB in size, ensuring optimal loading times and user experience.
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