A professional product picture can attract more buyers than multiple website visits by potential customers. If we talk about Walmart professional photography, it is known that the online target audience engages more with a clear and eye-catching product image over other things. Such quality can be achieved by complying with Walmart’s product photography requirements.
Professional photography is one of the most popular strategies to grow on eCommerce platforms. It is also an extremely valuable strategy for guaranteed results in sales. However, Walmart professional photography is much more than just pointing and clicking. It takes the correct equipment, space, lighting, and precision to capture perfect walmart product pictures that would attract shoppers.
In this article, we will talk about tips and tricks to capture Walmart-rich media content that will convert into sales. We will also talk about the solutions available to capture Walmart’s professional pictures. But first, let’s understand what are professional product pictures and why are they important for a successful business.
In Walmart online retailing, no matter how good a product is, both sellers and buyers rely on product images until the product is bought and reaches customers’ hands. In such cases, businesses should invest in Walmart professional photography.
Walmart’s professional product photography showcases the products in the best way possible using specific techniques that would entice potential buyers to make purchases.
Six types of product photography can be utilized to generate Walmart-enhanced content. These include -
It contains only one object in a frame.
Showcases more than one product. Often used for kits and collections.
These depict real-life use of the product.
This focuses on giving buyers an idea about the product dimensions.
These are the close-up shots that help highlight specific product features.
As the name suggests, it shows the product packaging because believe it or not, customers care about it.
Also Read : Product Photography DIY Guide for 2025
Following are the essential elements for meeting Walmart’s marketplace image requirements -
Sellers should consider capturing product photos for Walmart from every conceivable angle. Sorting can then be done to pick which photos work best for a specific product. Photo angle might seem like a minute factor but it adds a powerful impact on the final photo quality. For example, clicking a product photo from a slightly lower angle can make a product look bigger than it actually is.
So, sellers should select the right angles while capturing Walmart’s professional pictures to showcase their products. This helps users have an idea of the actual product dimensions.
Walmart professional photography should cover the utility aspect of the product as well. For example, in the case of an assembled item, the photographs should be able to educate customers on how to put it together. Sellers can also include lifestyle images to providers with ideas on how to use the product.
To build customers’ trust, sellers should also consider displaying the product itself and not just the packaging. For example, if you selling a facial cream, the product photo should show the color and texture of the cream and not just the box containing it. This gives buyers the transparency to know what they should expect from a product after making the purchase.
In the case of a kit or product combo, one of Walmart’s professional pictures should cover all the components in one frame. Sellers can display a group image with all the items neatly arranged in packaging. The market research also suggests that sellers should also consider creating a cinemograph of the product assembly for generating Walmart-enhanced content. According to a report, it is known to boost the product’s organic reach to up to 71%.
Flat lay is another angle that can be used in Walmart professional photography. In this arrangement, the items are placed flat on a surface and the image is captured from above. It is a popular style often used by established brands to create an attractive scene showcasing the product.
The power of good lighting in Walmart’s professional pictures should never be underestimated. Sellers should put the effort into selecting the right kind of light for creating Walmart-rich media content.
Natural light or soft light is most commonly used in Walmart product photography. It is a budget-friendly way to obtain good-quality images. However, in some cases, artificial light may be required to highlight a particular feature of the product. Sellers should invest in LEDs, lamps, diffusers, reflectors, etc. to shoot in artificial light.
360° product photography can be used for gaining the best returns in Walmart online retailing. From fashion products to gadgets, 360° product photographs are preferred by customers over fixed-angle shots. According to a report, 91% of online shoppers prefer to have a 360° view of the product before making any purchase decision.
360° product photos allow buyers to have a real-like virtual experience where they can rotate, pinch, and zoom in on the product for high-definition detailing. It can be easily captured by using a turntable, tripod, and camera.
A white background is one of the most commonly used Walmart photography backgrounds. It is the least distracting hence; users’ attention remains entirely on the product. However, colored backgrounds can also be used if it matches the theme of the marketing campaign. In addition, some products might also look best with a natural background. Hence, users must analyze the purpose of the shoot before selecting a background for Walmart professional photography.
Choosing a prop for product photography can be tricky. It should match the feel of the product but in a subtle way. Using a loud or uncoordinated prop can be too distracting and may “steal the thunder” of the main product.
The use of props in Walmart product photography brings context to an item. With the right props, sellers can also highlight the key features and intended use of the product.
Source: Created on DoMyShoot
If you have a product to sell on Walmart, you can try the following avenues to accomplish it.
DIY Walmart product photography can be planned with just a camera and a tripod. Even smartphone cameras can be used to accomplish the goal. To start with it, users should first make a proper plan to alleviate any wastage of time and money. Must-haves for a DIY Walmart product photoshoot include -
There are Walmart professional photography services now available that sellers can hire to do the job for them. Even freelancer product photographers can be found to shoot quality content based on specific needs. However, the user must do background research before making a monetary investment. A few important questions to keep in mind are -
Answering the above-mentioned questions beforehand will ensure the right investment.
DoMyShoot is a self-help app that offers one of the simplest solutions for capturing Walmart-rich media content. It is an all-in-one custom output tool for Walmart product photography. It even has in-app guides to help users shoot product images in compliance with the Walmart guidelines.
Trusted for popular eCommerce platforms like Amazon, Flipkart, Shopify, Facebook, Etsy, etc., in addition to Walmart, DoMyShoot can be used to generate product and lifestyle images in no time. You can even request a demo to try the app before making any purchase.
To give an idea, here is how you can use it to generate quality Walmart’s professional pictures.
Walmart professional photography makes the shopping experience more stimulating and interactive for both sellers and buyers. However, getting quality product images can often be tricky.
Sellers can utilize the tips and tricks discussed above to click Walmart’s professional pictures. They can even opt for AI-powered product photography solutions that automate most of the pre-requisites for Walmart professional photography. To know more about such tools, kindly connect with us at DoMyShoot.
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